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Episode 6: Kevin Griffiths, Leguano & FoodForSport
Manage episode 290334103 series 2860862
Вміст надано Sport Endorse. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Sport Endorse або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Discover what serial entrepreneur, Kevin Griffiths (Leguano & FoodForSport Ireland) has to say about building consumer brands & booking and working with elite athletes on the Sport Endorse Platform.
Instagram - @leguanoireland @foodforsport2021 @sport_endorse
Twitter - @followteamgb @manbhatia8
Show notes:
1:41 – Former station manager for Clare Morris community radio in Mayo
4:20 – Motivation to bring Leguano barefoot shoes to Ireland & UK markets
6:40 – A food range that is part of daily routine and is not separate from other nutrition required for training
8:00 – Venturing into influencer promotion to expand market for products
9:20 – Empowering athletes to supplement their training and get traction on sponsorship
11:35 – Daughter is an all-Ireland medal winner in 60m and Long jump
13:50 – Attraction to the Sport Endorse Platform
15:05 – Elite athletes offer understanding and passion towards products
17:50 – Olympic athletes should not have to worry about financial burden that comes with competing
20:55 – Sponsorship experience on the platform
22:20 – Working experience with elite athletes booked on the platform
24:40 – Transparent flow to select athletes
26:00 – Awareness marketing is key to building long term position for brand
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