Episode 6: Kevin Griffiths, Leguano & FoodForSport
MP3•Головна епізоду
Manage episode 290334103 series 2860862
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Discover what serial entrepreneur, Kevin Griffiths (Leguano & FoodForSport Ireland) has to say about building consumer brands & booking and working with elite athletes on the Sport Endorse Platform.
Instagram - @leguanoireland @foodforsport2021 @sport_endorse
Twitter - @followteamgb @manbhatia8
Show notes:
1:41 – Former station manager for Clare Morris community radio in Mayo
4:20 – Motivation to bring Leguano barefoot shoes to Ireland & UK markets
6:40 – A food range that is part of daily routine and is not separate from other nutrition required for training
8:00 – Venturing into influencer promotion to expand market for products
9:20 – Empowering athletes to supplement their training and get traction on sponsorship
11:35 – Daughter is an all-Ireland medal winner in 60m and Long jump
13:50 – Attraction to the Sport Endorse Platform
15:05 – Elite athletes offer understanding and passion towards products
17:50 – Olympic athletes should not have to worry about financial burden that comes with competing
20:55 – Sponsorship experience on the platform
22:20 – Working experience with elite athletes booked on the platform
24:40 – Transparent flow to select athletes
26:00 – Awareness marketing is key to building long term position for brand
32 епізодів