Whether you’re a driver chasing your first sponsor, a parent supporting your child’s motorsport dreams, or a team looking to grow your commercial partnerships, this podcast is your trusted roadmap. Each week, we deliver real-world sponsorship strategies, expert interviews, actionable tips, and proven methods to help you secure funding, build your brand, and create lasting motorsport sponsorhip relationships.
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Inside Sponsorship is the show that provides sponsorship professionals with advice, insights and news so that they can maximise their commercial programs and achieve best practice.
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Racing Mentor: Sponsorship | Motorsport | Business | Branding
Jess Shanahan: Sponsorship Consultant, Mentor, Motorsport PR and Journalist
The Racing Mentor podcast is designed to help you find more sponsorship to go racing. It also touches on other careers within motorsport and what it takes to get to the top. Including interviews with drivers, team bosses, journalists and more.
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In this actionable episode, Belinda Riseley dives into the foundational steps of building motorsport sponsorships with local businesses. Whether you’re racing karts or cars, Belinda shares practical tips and seven clear steps to help you partner with businesses right in your community—because your first sponsors are often just around the corner! If…
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In this episode of the Motorsport Coaching Podcast, host Belinda Riseley shares her top five actionable tips to help motorsport athletes get started with sponsorship—even if you’re brand new and don’t have any sponsors yet. Belinda emphasizes that you don’t need a huge trophy cabinet or a flashy pitch deck to begin; you just need a plan and the rig…
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Tom Sargent - Aus. Karting to Racing in America
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1:06:42
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1:06:42Starting his racing journey at just seven years old, Tom progressed from karting with his brother to competing in international racing series. Now at 23, Tom reflects on his transition from winning championships in Formula Ford to debuting in the Porsche Carrera Cup series and moving into GT3 racing. Despite facing challenges, including those broug…
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Romy shares her fascinating journey from her roots in Germany, where her passion ignited amidst the automotive hub due to local car manufacturers and a keen interest in engineering, to her eventual love for motorsports through experiences with Mercedes. Her transition from automotive engineering to motorsports is a highlight, detailing how an inter…
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We welcome back Matt Payne, marking his third appearance on the show. Matt, a seasoned professional in motorsport media and PR, shares insights into his diverse career journey, from his beginnings with karting to his experiences with international championships. The conversation delves into the start of the motorsport year, highlighting the anticip…
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Taylor takes us through his journey from growing up on the east coast of Australia to living his dream in Finland, all thanks to the FIA Rally Star program. You'll hear Taylor's insights about the sport, discussing the intricacies of rally racing beyond the high-speed crashes, such as the meticulous practice of pace notes and road preparation. Tayl…
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Episode Highlights: Sam's Journey: With over 40 years in motorsport, Sam shares his incredible journey from club events to running a business with a broad footprint in the motorsport industry. Formula RX8: Discover why this one-make series is gaining traction as a pivotal stepping stone for young racers and what makes these cars stand out on the tr…
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Zoe shares the unique story of her journey into motorsport, starting from a family not traditionally associated with the sport and transitioning from go-kart racing to competing in the Monochrome GT4 Australia Championship. Listeners will hear about Zoe's experiences navigating a male-dominated field and how her passion and determination propelled …
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🚀 Exciting insights from my recent chat with Mark Boudreau on the Motorsport Sponsorship Podcast! 🏎️ We delved into the world of motorsport and the invaluable resources offered by Motorsport Prospects. Whether you're a young driver, a parent, or an enthusiast, there's something for everyone looking to navigate the motorsport landscape. ✨ Key Takeaw…
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The Cove siblings share their unique journey into motorsport, starting from their childhood experiences on a rural property near Melbourne and leading into their adventurous move to Perth. The conversation highlights how they transitioned from karts to racing in the Hyundai Excel Cup and the support system they have created along the way, featuring…
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In this insightful episode of Motorsport Sponsorship, host Belinda Riseley sits down with rising motorsport star Jayden, who delves into the intricacies of building a successful career in racing through strategic media and sponsorship approaches. Jayden emphasizes the importance of a consistent social media presence, sharing his own methods of leve…
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Meet James Lodge and delve into his journey through the world of motorsports. From a serendipitous introduction to karting at a young age to racing in the Toyota 86 series, James shares the pivotal moments that shaped his career. He offers an insider's view of the physically and mentally demanding world of professional racing, discussing how he bal…
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Imogen's Journey and Challenges Imogen opens up about her fascinating journey in motorsport, covering everything from her early days in karting to her more recent endeavors in Formula Ford and aspirations for the F1 Academy. She shares her candid thoughts on the challenges faced by women in the industry and how she overcame them with persistence an…
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In this episode, we delve into the intricacies of professionalism in motorsport and how it plays a crucial role in securing sponsorship and building a sustainable racing career. Belinda emphasizes the importance of making first impressions count, mastering effective communication, maintaining consistent branding, and treating motorsport as a busine…
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In this episode of Motorsport Sponsorship, our host Belinda takes a deep dive into the intricacies of creating effective sponsorship packages for motorsport enthusiasts and professionals. Belinda kicks off the discussion by emphasizing the importance of listening to your prospects and understanding their specific needs before assembling your sponso…
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In this episode of the Motorsport Sponsorship Podcast, host Belinda Risley delves into the crucial process of seeking sponsorship for athletes in the motorsport industry. Belinda emphasizes the importance of understanding the financial aspects of sponsorship to ensure long-term sustainability and avoid bankruptcy. She highlights the need for extern…
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In this episode, we take an in-depth look at the cornerstone of motorsport success—securing sponsorship. Belinda guides you through the crucial first steps, from building a compelling personal brand to creating a professional portfolio. She emphasizes the importance of understanding your audience and leveraging your existing networks. You'll also g…
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In episode #167 of the Motorsport Sponsorship podcast, host Belinda Risley welcomes special guest Jayden Hamilton to share his inspiring journey in motorsport sponsorship. Join Belinda and Jayden as they discuss the importance of perseverance and building strong relationships with sponsors, regardless of race results. Jayden provides valuable insig…
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In this riveting episode of the Motorsport Coaching Podcast, now rebranded as the Motorsport Sponsorship Podcast, we dive deep into the world of motorsport sponsorships, revealing insights and debunking common myths surrounding sponsorship in motorsports. We are thrilled to have special guests Jack and Amy from MOR Motorsport, who share their uniqu…
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In this episode of Motorsport Coaching, host Belinda interviews Glenn, a guest with a unique and awe-inspiring story. Glenn, despite having no connection to motorsports, shares his journey of preparing for a Guinness World Record attempt to break the record for the longest tennis singles marathon. With a background in physical education and experie…
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Welcome to another riveting episode of Motorsport Coaching, where we dive deep into the intertwined worlds of racing and storytelling. Today, we have the pleasure of being joined by Alan, the co-founder of the popular "Carting One" YouTube channel and a seasoned motorsport coach. With a lifetime of experience in cart racing and a profound understan…
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In this episode of Motorsport Coaching, host Belinda interviews Rachel, a dedicated motorsport fan, disability advocate, and creator of the Instagram page "Accessible_Racing_Life." Rachel shares how her passion for motorsport came about and discusses the challenges and barriers individuals with disabilities face when attending motorsport events. Sh…
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In this episode of Motorsport Coaching, host Belinda interviews Courtney, the CEO and founder of Carrera Management, a company that specializes in providing content creation, brand identity, social media management, and event management services for motorsport athletes and sponsors. Courtney shares her journey in the automotive motorsport world, st…
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Welcome to another high-octane episode of the "Motorsport Coaching" podcast, where today we have the pleasure of sitting down with Robert, the inspirational team principal behind a unique racing team operating under the generous Special Air Service Association, Queensland Flag. During our conversation, Robert opens up about the philanthropic core o…
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In this episode of Motorsport Coaching, we delve into the exciting world of motorsport with guest Jure, as she shares her incredible journey into the racing scene. Jure recounts how a chance encounter at a go-kart track ignited her passion for motorsport, leading to her impressive rise in the field. From starting out in go-kart racing, to being sel…
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Recently, there have been a fair few people who have gotten in touch to let us know that they’ve enjoyed an episode from the past. So, we thought it would be a good idea to round the year out by re-running three of our most popular episodes. One thing we have been thinking about, for some time, is creating a curated list of the host's personal favo…
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Show Notes: Episode - Interview with JP Join us in a captivating conversation with JP, a recognised coach and author dedicated to transforming the culture within sports teams. In this episode, titled "Interview with JP," our host Belinda delves deep into JP's innovative approaches to building productive and harmonious relationships between athletes…
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Learn more about Wes here. Follow The Complete Driver Coach on Instagram. Learn more about the Drivers Toolkit here. 02:30 30-year motorsport journey beginning at Ball and Racing. 06:07 Career in racing, almost went to IndyCar. 07:42 Young racing enthusiast experiences exhilarating years of competition. 13:12 Heart condition forces career break in …
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Inside Burger King's Sponsorship of Stevenage FC Re-run - Alex Tunbridge - Chief Executive of Stevenage FC - Ep 128
49:24
Recently, there have been a fair few people who have gotten in touch to let us know that they’ve enjoyed an episode from the past. So, we thought it would be a good idea to round the year out by re-running three of our most popular episodes. We’ve all seen some great examples of sponsorships adjusting, doing something different, and really creative…
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Nick Flodstrom is a club racer turned Kart Shop Owner! To learn more about Melbourne Kart 'Community' race to here. Connect with Nick on Instagram here. Listen to our previous shows with Nick about his rise to being a Kart owner #Club Day Racing 00:00 Motorsport Coaching Podcast welcomes Nick Fletcher's new venture. 04:41 Motorsport HQ: Workshop, r…
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Connect with Jess Golding Motorsport Learn more about MotiV8 Training.Belinda Riseley
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Inside Creativity in Sponsorship Re-run - Misha Sher - MediaCom - Ep 127
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1:01:50Recently, there have been a fair few people who have gotten in touch to let me know that they’ve enjoyed an episode from the past. So, we thought it would be a good idea to round the year out by re-running three of our most popular episodes. In a world where traditional reach and attention are diminishing, brands are looking for cut-through and eng…
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Join the 10-day Social Media Challenge HERE. Grab the transcript of this show HERE.Belinda Riseley
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While the history & tradition of combat sport & mixing martial arts can be traced back almost 3,000 years The UFC started in 1993 with a goal to answer the question, “Which martial art is truly the most effective in combat? In 2001, along came Dana White and his business partners who bought the struggling company for USD $2m. Headquartered in Las V…
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Needing sponsors, join the waitlist for our September 18th start date for our Winning Sponsors course where we will develop a full sponsorship strategy in four weeks, covering the why and how to gain sponsors. Why join the waitlist, well because you get special bonuses and offers. Register here. Benefits List - download here.…
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If you are serious about seeking sponsorship join our waitlist for our Winning Sponsors course commencing Monday September 18th 2023. Register your interest here to receive a great rate and extra bonuses. Download for FREE: 1. 50 benefits to offer sponsors here. 2. Type of sponsorship here. 3. Book a free strategy call at any time here. Race over t…
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Inside Sponsorship at UBS – Anneliese Mesilati - Ep 125
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1:01:34The global sponsorship portfolio at UBS is rooted in culture and sport including contemporary Art, with Art Basel as the flagship property, and Motorsports, currently Team Partner of Mercedes AMG-Petronas Formula One team, in addition to regional platforms. Anneliese Mesilati oversees the UBS Arena naming rights agreement and the partnership with U…
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Charlotte is passionate about helping athletes elevate their athlete pathway through building their brand and connecting with incredible opportunities. Her focus is on empowering athletes with the knowledge, skills and resources they need to confidently identify, communicate and leverage their brand. She has personally mentored hundreds of professi…
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Belinda Riseley
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Belinda Riseley
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Belinda Riseley
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Belinda Riseley
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#9 Racing With Autism
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1:05:37Belinda Riseley
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Belinda Riseley
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Belinda Riseley
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Belinda Riseley
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Belinda Riseley
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My name is Alex Gardner and I am a young Queensland race car driver about to make my next step on the motorsport ladder. After a successful career in junior karting, I made my first step into circuit racing in 2022 in the Hyundai Excel series and had my first exposure on the international stage. At 15, I was one of the youngest drivers selected by …
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Belinda Riseley
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Motorsport Coaching Podcast is brought to you by MotiV8 Training - Helping motorsport athletes maximise their performances on and off the track! To find out more about our services race to motiv8training.com.au Join our Free Motorsport Athlete Performance Facebook group here.Belinda Riseley
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