Fashion’s Next Wave Isn’t Fast—It’s Faherty

Supercool

Mike Faherty grew up surfing the Jersey Shore, surrounded by coastal style but chasing something that felt more enduring. Even as a kid, he obsessed over fabrics—the way silk ties carried weight, how colors layered, how clothes gained character through texture. By seventeen, he had already mapped the outlines of the brand he wanted to build.

In 2012, he launched Faherty with his twin brother Alex and sister-in-law Kerry—creating a clothing company rooted in surf culture, elevated by craft, and grounded in responsibility. Today, it's grown into one of the most distinctive brands in American fashion—80+ stores, hundreds of millions in revenue, and a headquarters team of just over 100 people that still moves with the urgency of a “Day One” startup.

Faherty doesn’t market itself as a sustainability brand, but responsibility is stitched into its DNA. Seventy-two percent of fabrics already meet the company’s responsible sourcing standard, with a goal of 100% by 2030—all disclosed in its public Impact Report. Regenerative organic cotton from the Amazon. Recycled polyester engineered for softness. Supply chain partners chosen for shared values and trust.

In this conversation, Mike, the company's Chief Creative Officer, shares how a lifelong passion for materials became a strategy for innovation—why feel matters, how responsibility shows up behind the seams, and what it takes to scale a modern American fashion brand built for lasting impact.

Show Notes

Guest: Mike Faherty, Co-founder & Chief Creative Officer

Company: Faherty Brand

Resource: Faherty Brand Impact Report

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