#45 6 Immediate Action Items to Get More People Interested In Your Gym

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Now more than ever, brand attraction and trust matter. Here are six easy ways to create more interest in your brand right away.

  1. Invest in good imagery.
  2. Go minimalist in your brand communication. Short and to the point.
  3. Always have a clear call to action.
  4. Make sure your COVID plan in person is in line with what you promise.
  5. Treat members and prospects exceptionally.
  6. Be visibly relatable.

The guys will talk specifics on how to get better imagery that is more emotionally appealing to prospects, why a ton of fluff on your website is a bad move, why you need a very clear and easy method to experience your gym for the first time, why disconnect with your COVID experience from what you promise can immediately kill trust, a reminder why member care matters, and the importance of creating and maintaining a daily "voice" for your brand.

LINKS:

Our COVID-19 member communication and safety plan

Our CALL TO ACTION example

Our daily blog aka "voice"

Simon Sinek's "Start With Why"

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