Manage episode 281606752 series 2843765
Now more than ever, brand attraction and trust matter. Here are six easy ways to create more interest in your brand right away.
- Invest in good imagery.
- Go minimalist in your brand communication. Short and to the point.
- Always have a clear call to action.
- Make sure your COVID plan in person is in line with what you promise.
- Treat members and prospects exceptionally.
- Be visibly relatable.
The guys will talk specifics on how to get better imagery that is more emotionally appealing to prospects, why a ton of fluff on your website is a bad move, why you need a very clear and easy method to experience your gym for the first time, why disconnect with your COVID experience from what you promise can immediately kill trust, a reminder why member care matters, and the importance of creating and maintaining a daily "voice" for your brand.