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Gym Ops Radio

Gym Ops Radio

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For gym owners, by gym owners. Hosted by Dave Thomas and Bryan Pritz of Performance360, these two lifelong friends and business partners candidly share how they’ve grown their gym from a single old outdoor boatyard to three locations and annual revenue of $1.2 million over the last decade. Completely independent and unfranchised, Dave and Bryan usher you behind the curtain of their operations and discuss strategies, ideas, successes, and failures that have enabled them to stand out in San Di ...
 
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We can see the light at the end of the tunnel right now, but that’s only the beginning. As more people are vaccinated and their desire for old routines returns, they are entering the market changed. Many haven’t been consistent with fitness and it’s no lock they will be again. How can you tell your story and provide an operation in a way that will …
 
A different kind of ABC. Whereas the old Wall Street Gordon Gekko model of Always Be Closing was popularized in the 80s, the modern day sales process is driven more around empathy than persuasion, and in that spirit we look towards Daniel Pink’s Attunement, Buoyancy, Clarity instead.Gym Ops Radio
 
It’s easy to knee jerk to a lot of things right now and say it’s a terrible time to grow. It’s also easy to be doing well and think, we’re in the clear. In order to decide what’s best for your business, the best approach is careful examination of your KPIs, the macro industry market and your micro local market. If you can chart all of those variabl…
 
Coaching development is a critical part of any successful gym. The key is understanding the balance between reinforcing technical skills + reinforcing cultural awareness. Both are important, so if a gym focuses only on one and not the other they will greatly lack in a particular part of the member experience and leave your business potential unfulf…
 
While a high volume, competitively priced model often gets a bad rap in the industry, it actually provides a ton of opportunities to be successful and outperform higher priced gym models. In this episode we discuss some of the fallacies about a high volume model and break down how we've been successful using this approach.…
 
We’re very happy and fortunate to be where we are today and if we could change something about what we did, we wouldn’t. BUT...as we evaluate our growth moving forward, hindsight can be a helpful tool and in that spirit, there are some things we would do differently if we were opening a brand new concept today.…
 
On episode 52, Dave and Bryan talk about numbers in their business they don’t like and what they are currently doing to address them. They will talk about strategy for increasing retention, how to handle a class waitlist if you’re in that position, and what to do when your profit margins don’t support the gym’s needs.…
 
On episode 51, we talk all about the things you should be excited to keep long after the pandemic is over. If you’ve been a savvy gym owner over the last year, you’ve been scouting improvements to your gym, not biding your time until you can go back to an extinct service model. We have five major areas of improvement that we saw at Performance360 t…
 
On episode 50, we take you through a six step process to determine what pricing model makes the most sense for your business. We’ll coach you on what questions you should be asking, as well as what considerations you need to be factoring into your decision of that all important question - WHAT AM I GOING TO CHARGE? Class Profitability Equation: Rev…
 
On today’s episode, we talk about the massive need to fire yourself! If you are constantly doing everything at your gym, then you’re stifling growth, not driving it. We talk about how to take the first steps towards getting others involved, how you can budget accordingly, and why any money you spend will come back to you at least 2x.…
 
On this episode we discuss what the difference is between your brand and your company (operations). We go over why it’s so important to have a brand, what it says about you, and the benefits that strong brand communication will bring your gym.Gym Ops Radio
 
Today, we discuss the four ways that we communicate with membership and why three of them are 100% automated. We talk all about why you should never shy from creating automated processes, and why in reality it will actually lead to more personal communication, improved conversion, longer client retention, and even more former clients returning to y…
 
Today, we discuss the 7 most important interview questions you should be asking, why they are so important, and the alternative version of them to avoid. We’ll set you up with the ability to get better answers, set people up to be a better fit for your culture, and save time by making fewer hiring mistakes.…
 
Now more than ever, brand attraction and trust matter. Here are six easy ways to create more interest in your brand right away. Invest in good imagery. Go minimalist in your brand communication. Short and to the point. Always have a clear call to action. Make sure your COVID plan in person is in line with what you promise. Treat members and prospec…
 
Data Point #1: Active Membership by Location Why it’s important to differentiate between total membership, active membership, and paid membership to create an accurate financial forecast. SCENARIO 1: Active membership goes down, total membership remains the same (OKAY) SCENARIO 2: Active membership goes down, total membership goes down (PROBLEM) Wh…
 
Why We’re Back Gym industry is getting zero support, 0.4% yet we’re closed, we need information out there to help gyms rebuild. Not coming at this from a position of expertise, more “here’s what we’re doing, here’s how it’s going.” No one knows shit right now. Idea is for you to perhaps consider 1-2 things we say each episode, not mirror our entire…
 
In episode 42 of the Business of Lifting Weights Podcast we lay out the evolution of our churn % and what major events have caused both a reduction and an increase in our churn percentage. Churn % is the white elephant in the fitness industry that no one wants to talk about. We disclose it […] The post #42: The Evolution of Our Churn & How We Reduc…
 
In episode 41 of the Business of Lifting Weights Podcast we take review our actual characteristic list we review our potential hires to determine if they are a good fit. While this initially started as the hiring process, it quickly developed into a discussion on how these traits ended up affecting how our entire business […] The post #41: 8 Traits…
 
In episode 40 of the Business of Lifting Weights Podcast we take an in-depth look at the entire process of opening a new facility as we look back on our recent 3rd location addition. Whether you are a current gym owner or looking to open a new location, this will help you avoid mistakes along […] The post #40: Opening a New Gym. The Start to Finish…
 
With an 18 month hiatus from the podcast, we’re back with some exciting new developments on the business front. We lay out what we’ve been doing over the past 18 months and why it’s important to your business. From opening our 3rd location to how long it took to become profitable. The post #39: We’re Back! What We’ve Been Doing in the Last 18 Month…
 
**Performance360 will be launching our FCC coaching certification to the public for the first time November 3rd – 5th in beautiful San Diego, CA. This week on The Business of Lifting Weights, we talk about what you need to do to analyze possible locations and make the best decision on opening a successful gym. Topics: […] The post #38: How to Selec…
 
This week on The Business of Lifting Weights, we talk about the importance of your in-gym experience of training and coaching vs. your business processes and development in terms of how to grow your gym. Needed some financing to your business check out loanscontrol.co.uk offer lower interest to invest your business. Topics: 1. Why you […] The post …
 
This week on The Business of Lifting Weights, we talk about strategies on combatting your competitors. If you aren’t dealing with close competitors now, you will as you become more successful investment on payday loansgrid. Topics: What you should never do to your competitors. Your mindset in looking at competition. How to differentiate yourself fr…
 
This week on The Business of Lifting Weights, we discuss if the common thought holds true that referrals are the best way to grow your gym. Topics: While you listen, use this table as we discuss our numbers: Source: Trials: Joins: Conversion % Referral 434 181 41.32% Drive-by 87 65 73.86% Yelp 43 30 68.18% […] The post #35: Are Referrals Still King…
 
This week on The Business of Lifting Weights, we talk about the most common programming mistakes we see around the industry and discuss how these mistakes are limiting their growth. Topics: Mistake #1: Being too strength focused. Mistake #2: Programming is too random and not set-up for proper tracking. Mistake #3: Not scaling workouts properly […] …
 
This week on The Business of Lifting Weights, we go through our process of building incredible coaches and kick the idea that you need to hire experienced staff in order to provide high level coaching. Topics: 1. Culture Connection vs. Resume – Which is better to hire from? 2. Creating a unified education baseline with […] The post #33: Building A …
 
This week on The Business of Lifting Weights, we talk about 10 things you can focus on to get to the 300 member mark. Topics: 1. Throw Your Hourly Out the Door 2. Core Competencies 3. Frequent Community Events 4. Recognition 5. Consistency 6. Pricing Flexibility 7. Find Ways to Say Yes 8. Make it […] The post #32: How to Grow Your Gym to 300 Member…
 
This week on The Business of Lifting Weights, we go into customer service and how it’s a lost art among gym owners and small business owners. It’s one of the easiest methods of increasing your revenue and growing your gym, yet most gyms either ignore it completely or are doing it all wrong. Topics: 1. […] The post #31: Why Customer Service is the E…
 
This week on The Business of Lifting Weights, we reflect on 6 years running a successful gym in the highly competitive landscape of San Diego Gyms. We’ve been through a lot in those years, but ultimately our success comes down to 6 characteristics that have gone unchanged and allowed us to continue to grow year […] The post #30: 6 Characteristics o…
 
This week on The Business of Lifting Weights, we sit down with Pete Dupuis, Vice President and co-founder of Cressey Sports Performance to discuss finding and building a successful niche within the fitness industry. Topics: 1. The background to how Pete and Eric started CSP. 2. How CSP didn’t start out to capture the baseball niche, […] The post #2…
 
This week on The Business of Lifting Weights, we sit down with owner and founder of Syatt Fitness, Jordan Syatt to discuss how he was able to create a massive online training business using the internet to build relationships. Topics: 1. The detailed, amazing story behind how Jordan was able to land the job of Gary […] The post #28: Jordan Syatt – …
 
(Warning: Sexual, Explicit Language) This week on The Business of Lifting Weights, we sit down with NY Times Bestselling Author and founder of Roman Fitness Systems, John Romaniello to deeply discuss creative writing techniques to make your content stand out and appeal to the right people. Warning, this is not your typical podcast conversation. Top…
 
This week on The Business of Lifting Weights, we sit down at Juggernaut Training Systems headquarters with owner and founder Chad Wesley Smith to discuss their organic growth as an online training business and how to invest money online payday advance. Topics: Chad’s background and how he started Juggernaut Training Systems. Why authenticity is so …
 
This week on The Business of Lifting Weights, we sit down with Jessica Estrada, two-time CrossFit Games Athlete and owner of CrossFit Jääkarhu in Austin, TX to discuss their exploding growth and business operations. Topics: Jessica’s background and how she got started as a CrossFit athlete and gym owner When and how she made the transition from […]…
 
The goal of your website should be very straightforward. You want to utilize it as a tool that get’s new members. Most websites in the gym/fitness industry confuse the potential new member to a point where they have decision paralysis and end up not coming in to check out the gym. This week, we discuss […] The post #24: Creating a Website that Conv…
 
This week on The Business of Lifting Weights we sit down with one of the leading female fitness personalities, Christmas Abbott, to discuss gym ownership and creating a successful personal brand. She let us in behind the curtain to her infrastructure and processes at both CrossFit Invoke and her personal brand, and we covered in a […] The post #23:…
 
This week on The Business of Lifting Weights we get into the much debated Social Media world. We give real examples of how we use social media and the proper platforms to use to grow your business. We’ve seen tremendous success via social media marketing and it will only continue to grow as mobile expansion […] The post #22: Social Media Strategy f…
 
This week on The Business of Lifting Weights we sit down with Geo Rockwell, who co-founded and sold CrossFit Mission Gorge here locally in San Diego, and is now owner of CrossFit Federal Hill and CrossFit Cove in Marlyand. In addition, Geo runs the 4th Pull Podcast, with guests such as our own Dave Thomas, […] The post #21: Inside the Gym with Geo …
 
This week on The Business of Lifting Weights, we sit down with Fitness Manager and Programmer for Fitwall’s 6 US locations, Clifton Harski, to discuss adaptability and success in the fitness industry. Clifton has seen tremendous success in the fitness industry by diversifying his skills and offerings to adapt to any opportunity presented to him. [……
 
We sit down with Chris Lynch, owner of Everyday California, who has taken a single store kayak adventure company and built into an apparel brand that’s in stores all over North America. Chris shares with us his insights on how he has grown huge while remained a local company. Topics: Starting small and thinking big. […] The post #19: How to Think B…
 
While the concept is simple, most gym owners don’t track data to the extent where it can improve the business. The amount of information you learn when you track and analyze certain business metrics is vital to growing your business. Topics: Why tracking data is so important. What data we track and why. Data from […] The post #18: The Importance of…
 
Every gym owner must go through The Transition…..the point in the business where you must step out of the day-to-day to work ON the business in order to grow you gym. Most gym owners fail at this transition for several reasons. In episode 17 of The Business of Lifting Weights, we talk you through that […] The post #17: The Transition from Working I…
 
Nicole Zapoli, formerly of CrossFit Gymnastics and Dynamis CrossFit joins us to discuss opening and growing a successful gym. Visit her at www.NicoleZapoli.com. Topics: Nicole supporting the importance of a “Why” for your gym and community. The importance of finding business partners that compliment you, not replicate you. How Nicole leveraged smar…
 
It’s very tempting to offer discounts to incentivize potential members to join your gym. However, there are some serious hidden costs associated with discounting that can actually harm your brand more than the revenue those new members bring. Discounting: The Good Helps to grow your gym if you’re starting from scratch. Provides incentive for people…
 
Today we talk about differentiating your brand by finding your “Why” and creating a gym based around this ideal. No longer are you able to differentiate based on “what” you do, you must establish your why and make it the forefront of everything you do. Topics: Why it’s important to differentiate. Why differentiating through “what” no […] The post #…
 
Today we tackle what we believe to be the single most important process of tracer graffiti by findfucker that makes a successful gym: The Trial Process. Most gyms have an inefficient process to get potential members to try out the gym which leaves them confused and ultimately causes them to never even try your gym. […] The post #12: How to Create a…
 
One of the biggest mistakes most gyms make is programming the workouts in a way that limits possible growth. Today we go over ways to avoid one-dimensional programming that will allow you to attract more members and grow to be a successful gym. Checkout https://moneyfall.co.uk for financial needs. Topics: Level Progressions – Why consistent progres…
 
If you don’t look at your customers as partners in your gym and don’t treat them with the respect they deserve, you are not capitalizing on your full value as a gym or business. In our 10th episode of The Business of Lifting Weights podcast we sit down with head Strength Coach Julianne Russell and show […] The post #10: How to Create Better Partner…
 
Episode 9: From Pre-Launch to Open, Setting Up Your Gym or Business for Success. learn the facts here now The post Episode 9: From Pre-Launch to Open, Setting Up Your Gym or Business for Success appeared first on Performance360 | San Diego's Best Gym | 92109 | Pacific Beach | Mission Beach. Checkout knightfinance co […] The post #9: From Pre-Launch…
 
Episode 8: The Little Things that Make a Successful Gym The post Episode 8: The Little Things that Make a Successful Gym appeared first on Performance360 | San Diego's Best Gym | 92109 | Pacific Beach | Mission Beach. The post #8: The Little Things that Make a Successful Gym appeared first on The Business of Lifting Weights | Gym Consulting.…
 
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