What's the Big Idea?

Real Food Brands Marketing Strategy Podcast: Food Branding Tips to Help Food Entrepreneurs Build a Strong Brand That Stands Out Using Brand Strategy as a Guide

Вміст надано Katie Mleziva. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Katie Mleziva або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.

4y ago 18:51

MP3•Головна епізоду

Your consumer needs and company advantages are at the core and your brand strategy, but you need something to tie everything together into a unified front. You may hear it referred to as your Brand Essence, or Big Idea. It’s the singular idea or concept that you want to come to life and run throughout everything you do to bring your brand strategy to life.

In this episode of the Real Food Brands Marketing Podcast, host and Food & Beverage Brand Strategist Katie Mleziva explains the importance of identifying the thread that runs through everything that you do and bridges the gap between your internal strategy and external activation.

In This Episode:

What to expect from the Real Food Brands podcast going forward.
How identifying your Big Idea can impact brand growth.
Why some brands soar and others falter, even with comparable products.
Why your big idea is a thread that needs to run through everything that you do.
The process you need to work through to get to your Big Idea.
How you can get some help.

Resources:

117 епізодів

#Business #Marketing #Katie Mleziva #Entrepreneur #Foodmarketing #Strategy #Food #Brand #CPG