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The CPG Guys

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The CPG Guys

Peter V.S. Bond & Sri Rajagopalan

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CPG eCommerce industry icon Sri Rajagopalan and consumer loyalty guru Peter V.S. Bond explore how brands and retailers understand and engage with consumers in-store, online and everywhere in between. http://cpgguys.com
 
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CPG Insiders

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CPG Insiders

Mark Young, Robb Taylor

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CPG Insiders brings the insights and expertise that Jekyll & Hyde has gained and leveraged across more than two decades in the advertising business, becoming the top agency in the country for CPG challenger brands. On the podcast, host Mark Young (agency CEO and Chairman), along with co-host Justin Girouard (Director of Accounts), answer the questions that our clients most often ask about creating better marketing campaigns. They offer useful perspectives and insider information on creative ...
 
Brewing up stories + business advice with leading manufacturers and cpg brands. On the Pitcher This! Podcast, we talk to founders and marketing managers about how they got into the industry and the brand origin stories. Everything from success in manufacturing leveraging digital to what marketing tactics are needed to compete in cpg. We’re excited to discuss the inspirations, challenges, and memorable moments along the way.
 
Featuring the purpose-driven entrepreneurs, executives, and consultants behind the most impact-driven brands in the world. >> Tune in to learn how innovative leaders are leaning into their purpose, how better-for-the-world brands are scaling positive impact, and how the products industry (CPG) is solving some of the world’s biggest problems. >> Hosted by Gage Mitchell, founder of Modern Species, a sustainable impact-driven brand design agency. >> Be part of the evolution. Find "Evolve CPG" w ...
 
Podcasting from the steam tunnels deep beneath the soft white underbelly of Raleigh, North Carolina, K. Ryan Parker & Reid Pegram bring you the latest on Comedy, Punk, Games & Books. New episodes are available on the first Wednesday of every month. Contact CPGB at cpgbpodcast@gmail.com. Follow CPGB on Facebook, Twitter and Instagram: @cpgbpodcast Available on Radio.com, Apple Podcast, Google Play, Spotify, TuneIn, Stitcher, Podchaser & Blubrry.
 
The CPG & CBD University Podcast, produced by Global Widget, LLC, is intended for audiences who are interested in learning more about CBD, health and wellness products. Each podcast episode will examine the burgeoning industry, including the latest news and trends, information around the sourcing, manufacturing, testing and distribution of CBD, health and wellness products, and any new product details from Global Widget’s in-house and private label brands.
 
Welcome to CPGToolBox, where we discuss tools that will help manufacturers in the Consumer Packaged Goods space solve Trade Promotion Management problems with modern technology. Hosted by Rick Pensa, a veteran in the industry, and the creator of the first electronic trade promotion solution for a major frozen food company.
 
In this weekly interview series, Alex Oesterle asks the hard and sometimes uncomfortable questions to dive into what's working and what isn't in world of food and beverage marketing. From CMO's to social media managers, the ideas and strategies will change the way you approach building your brand. If you're a marketing professional in the food and beverage space or intend to launch a new product, these interviews are an amazing resource for practical tactics you can implement from day one. A ...
 
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In this episode, Sri & PVSB engage in some rank punditry as they explore the state of the CPG/Retail industry half way into 2022. Topics they cover: State of omnichannel - ecommerce or store - who is winning? Implosion of immediate delivery vertical The emergence of live streaming & video Influence of digital content on in-store sales DTC was hot d…
 
The green marketing space is one that is in constant flux and to be a part of it requires a steady commitment to learning and adjusting. Michelle Miller has dedicated herself to aiding brands and organizations that wish to stay abreast of the latest learnings and contribute to a better culture of sustainability wherever possible. Michelle is the Fo…
 
Do you really know your consumer? What if you had access to data about one million natural products consumers? Today we get a look at that data with Jessica Malach, VP of Marketing & Insights, at Social Nature, a product discovery and trial platform in the better-for-you space. With over one million users in their community, they've gleaned incredi…
 
Liz Skalla has been with GIVN, a sustainable water company that focuses on human rights, for six years as a member of their Board of Advisors, Co-founder, and EVP. With a passion for building and mentoring companies, she has proven herself as a leader of brands. Liz has consulted for international brands such as Philips Healthcare, Guggenheim Aviat…
 
Content Outline: Segment 1: COVID – How it took over our lives over the past 2 years. How the population has moved to 30 percentages of the population claiming anxiety. Macro shifts / large scale changes from pre-pandemic times. Waves of the pandemic have shown changes in behavior. Segment 2: For CPG companies, more people now are engaged now with …
 
In this episode, Sri speaks with Jeff Malmad, Head of Commerce at Mindshare, a media services company that accelerates Good Growth for its clients in the age of transformation. Good Growth is business growth that is enduring and sustainable whilst also helping to shape society and the world for the better. We accelerate it for our clients by using …
 
No entrepreneurial journey is without its challenges, but even the biggest ones can be overcome with enough passion, drive, and support. Today’s guest is Sadrah Schadel, founder and CEO of No Evil Foods, a nationwide plant based protein company which she and her life partner started in their kitchen in 2014 with just $5000. After a few major hurdle…
 
In this episode, PVSB speaks with Cristina Marinucci, Sr Director & Global Head of Shopper Insights & Analytics at Mondelēz International, an American multinational confectionery, food, and beverage company. Follow Cristina Marinucci on LinkedIn at: https://www.linkedin.com/in/cristinamarinucci/ Follow Mondelēz on LinkedIn at: https://www.linkedin.…
 
I'm so excited to share a conversation with you about kombucha and operations - two of my favorite topics! I recently was the moderator for a session that was held at UCLA Anderson by The Food & Agriculture Business Association for a group of MBA candidates where I had a fireside chat with Justin Trout, co-founder and former COO of Health-Ade Kombu…
 
The CPG Guys, PVSB and Sri are joined in this episode by Stacey Hawes, Chief Revenue Officer at Catalina, a leader in shopper intelligence and highly targeted in-store, TV, radio, podcast and digital media that personalizes the shopper journey. This episode is sponsored by Catalina. Follow Stacey Hawes on LinkedIn at: https://www.linkedin.com/in/st…
 
Do you want to maximize the odds of scaling your brand to $100 million and beyond? Then, you need to learn the rules of exponential growth for consumer brands! In today’s episode, we speak with Dr. James Richardson, Founder of Premium Growth Solutions and author of Ramping Your Brand: How to Ride the Killer CPG Growth Curve, about the actual data b…
 
The CPG Guys, Sri & PVSB, are joined in this episode by Dana Medema, VP & General Manager of Oral Care at Colgate-Palmolive Company. Follow Dana Medema on LinkedIn at: https://www.linkedin.com/in/dana-d-medema-she-her-hers-496328b/ Find Colgate brand products at http://shop.colgate.com Find Co by Colgate brand products at https://co.colgate.com/ Fi…
 
If you saw Encanto (which even if you haven't, you've probably have heard the song "We don't talk about Bruno"), you may remember the arepitas that can cure anything. Lucky for us, TOAST-IT is bringing delicious arepas to a store near you, and after trying, I think they also might be magical. Behind the magic is the hard work, vision, and story of …
 
The CPG Guys, Sri & PVSB, are joined in this episode by: Melissa Jurgens, Chief Operating Officer & Lucas Blair, Chief Technical Officer at InContext Solutions, the global leader in 3D simulation software for retail that helps brands & retailers reduce the time, cost, and risk of developing innovative in-store experiences. This episode is sponsored…
 
Looking for ideas and inspiration to improve your contributions to worthy causes? In this episode we share a panel discussion from the recent 1% for the Planet Global Summit, in which we talked about some exciting ways that 1% for the Planet is enabling companies to connect, give back, and make a difference! We look at the examples of our four pane…
 
The CPG Guys, PVSB are joined in this episode by Bryan Gildenberg, SVP of Commerce at Omnicom Commerce Group. Bryan speaks with Sri about the fast moving world of Retail Media. Follow Bryan on LinkedIn at: http://linkedin.com/in/bryan-gildenberg-56a6b0 Follow OCG on LinkedIn at: https://www.linkedin.com/company/omnicom-commerce-group/ Follow OCG on…
 
Today I'm thrilled to share a conversation with Miguel Leal, Co-Founder and CEO of SOMOS, a new brand bringing food from the heart of Mexico to your home. Miguel co-founded SOMOS alongside two former co-workers and KIND Snacks executives, Daniel Lubetzky and Rodrigo Zuloaga. With decades of food industry experience, Miguel most recently spent two y…
 
The CPG Guys, PVSB and Sri are joined in this episode by Matt Kilmartin, Co-founder & CEO of Habu, a Data Clean Room software company that makes it seamless for businesses to generate high-value analytics from controlled datasets, while protecting the privacy of consumers and the rights of data owners. This episode is sponsored by Habu. Follow Matt…
 
The CPG Guys, PVSB and guest host Andrea Leigh from the #fresh4 and Allume Group are joined in this episode by David Glaza, founder & CEO of DIGITS Agency, a specialty consulting agency. experienced in the strategy and execution of digital coupons, loyalty and personalization programs, bringing digital capabilities to physical stores. Follow David …
 
Today is Part 5 our podcast series with Seth Goldman, Startup CPG's Entrepreneur-in-Residence, who has been joining us once a month to talk hot topics in CPG. At the time of recording, Coca-Cola had just announced their decision to discontinue Honest Tea, so we pivoted this episode to cover Seth's thoughts on the news. As the co-founder of Honest T…
 
In this episode, we're joined by Tim Richards, founder, and CEO of Philosopher Foods, to talk about the challenges of running a premium food product company, and the benefits of raw, sprouted, and generatively grown foods. Philosopher Foods is a nut butter company, currently, focused on creating the most delicious, nutritious, ethical, and ecologic…
 
The CPG Guys, PVSB and Sri are joined in this episode by Imteaz Ahamed, Director of Omnichannel Performance Marketing for Infant Nutrition at Reckitt, a consumer goods manufacturer whose mission is to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world Follow Imteaz Ahamed on LinkedIn at: https://www.linkedin.com/in/im…
 
Steven Jack is the Director of Business Development and Strategy at BuildingPoint Midwest and Gulf Coast, a company that helps improve productivity for construction teams through advanced and intuitive technologies. Steven has over 20 years of experience in e-commerce media and content, including specializations in WordPress, Mailchimp, and SEO. He…
 
Welcome to the Startup CPG Podcast! Startup CPG is a community of thousands of founders and emerging brands who make food, beverage, and beauty products, aka, consumer packaged goods. Listen in to our weekly podcast, join our free 7K+ Slack community, and head to startupcpg.com to subscribe to our free newsletter for all the details on upcoming net…
 
The CPG Guys, Sri & PVSB, are joined in this episode by: Katie Vogt, Director of Media Planning & Execution at Walgreens Advertising Group Erin Dye Lastra, Sr Director of Business Development at Criteo This episode is sponsored by Criteo, a global technology company that powers the world’s marketers and media owners with trusted and impactful adver…
 
The CPG Guys, Sri & PVSB, are joined in this episode by Art Sebastian, VP of Digital Experiences at Casey’s, a Fortune 500 company operating over 2,400 convenience stores, and Kevin McGovern, VP of Retail Partner Development at Fetch Rewards, a mobile loyalty platform. Follow Art Sebastian on LinkedIn at: https://www.linkedin.com/in/artsebastian Fo…
 
Today, we speak with Moji Igun, founder of Blue Daisi Consulting, about the importance of figuring out what sustainability means to you and how she's helping companies find their path to zero waste. Blue Daisi Consulting is a sustainability consulting company that focuses on zero waste. Find more: https://bluedaisi.com/ Find more about Modern Speci…
 
Jason Kammes is the CEO of Brand Wings, a marketing automation platform that improves brand consistency and overall sales. He started the company to tangibly equip businesses with the tools they need for winning more deals and staying on brand. Prior to Brand Wings, Jason spent approximately 20 years at the Fujifilm Graphic Systems Division, rising…
 
The CPG Guys, Sri & PVSB, are joined in this episode by Whitney Cooper, Senior Director of Omnichannel Transformation & Commercialization Follow Whitney Cooper on LinkedIn at: Follow Walmart on LinkedIn at: https://www.linkedin.com/company/walmart/ Follow Walmart Connect on LinkedIn at: https://www.linkedin.com/company/walmart-connect/ Follow Walma…
 
Content Outline: Segment 1: Siena tells us about where she is and what they do. she does. They have found a way to use data to help their clients understand the unpredictable. They work specifically with brands that want to learn about how their brands move in market. Consumer test / quantitively testing – how well the story that they are telling i…
 
The CPG Guys, Sri & PVSB, are joined in this episode by Seth Dallaire, the Chief Revenue Officer at Walmart where he oversees Walmart Connect, Walmart Luminate & Walmart +. Follow Seth Dallaire on LinkedIn at: https://www.linkedin.com/in/sethdallaire/ Follow Walmart on LinkedIn at: https://www.linkedin.com/company/walmart/ Follow Walmart Connect on…
 
Today we’re speaking with Kaitlin Mogentale, founder of Pulp Pantry, about identifying a problem to solve, asking for help along the way, and leaning into opportunities even if they're intimidating. Pulp Pantry transforms scraps into snacks by utilizing overlooked resources in our food system, or upcycled ingredients. They are made more sustainable…
 
Today is our second episode in the "First Hire" series where we talk about making first hires in marketing, finance, sales, and operations A couple weeks ago we covered operations, so be sure to check out that episode, and today's subject is hiring for sales. When is it time to hire a full-time sales person? How do brokers fit into the picture? How…
 
The CPG Guys, PVSB and Sri are joined in this episode by Nich Weinheimer, GM of Strategy and Commerce at Skai (fka Kenshoo). Skai is an AI-powered suite of technologies for brands and retailers including consumer and market insights, strategic planning, omnichannel media activation, testing and measurement. Skai’s solutions all share a uniquely com…
 
This week we are joined by Kate Fosson, Co-Founder, and CEO of Brand Pollinators, about the experiences and knowledge we collect during a long journey, and how she's using her unique combination of skill sets to help brands scale sustainably. Brand Pollinators tells your brand story, connects you with more customers, and helps you scale sustainably…
 
Part 4 our podcast series with Seth Goldman, Startup CPG's Entrepreneur-in-Residence, who has been joining us once a month to talk hot topics in CPG. Just in time for summer, this episode is all about field marketing - interns, in-store demos, events, guerrilla marketing, grassroots marketing, and more. You may know Seth as the co-founder of Honest…
 
The CPG Guys, Sri & PVSB, are joined in this episode by: Taj Peeran, VP of Digital, Commerce & Brand Engagement at Reckitt Rahul Kumar Singh: Co-Founder at Sigmoid This episode is sponsored by Sigmoid. Follow Sigmoid online at: https://www.sigmoid.com/ Follow Sigmoid on LinkedIn at: https://www.linkedin.com/company/sigmoid-analytics/ Follow Sigmoid…
 
In this week’s episode, we're speaking with Matt D’Amour and Linwood Paul, Founders of Subtle Distinctions, about how the process of lifestyle design can help us achieve our dreams and therefore live our best lives. Subtle Distinctions cultivate thoughtful leaders from the inside out. Direct your destiny here: https://subtledistinctions.com/ Find m…
 
This is the first episode in our new "First Hire" series where we'll talk about making first hires in marketing, finance, sales, and operations, and today's subject is hiring for operations. When is it time to make the leap to a full-time operations person? When should you use a consulting firm? How do you find the right fit for your company? Here …
 
The CPG Guys, Sri & PVSB, are joined in this episode by: Ajay Bam, CEO & Co-Founder at Vyrill John Casey, Director of Business Development at Vyrill This episode is sponsored by Vyrill, a fan video discovery, insights and content marketing platform enabling brand marketers to supercharge brand awareness and revenue with fan led content such as vide…
 
Global Widget is proud to partner with Eurofins Scientific, whose mission it is to contribute to global health and safety by providing customers with high-quality laboratory and advisory services. On Episode 125, Vanessa Snyder, Business Development Director, discusses the services Eurofins provides to its customers and the measures it takes to be …
 
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