The 3 Pillars of a Successful Food Business: A Roundtable Conversation with Industry Experts

Real Food Brands Marketing Strategy Podcast: Food Branding Tips to Help Food Entrepreneurs Build a Strong Brand That Stands Out Using Brand Strategy as a Guide

In this special bonus episode of the Real Food Brands Marketing Podcast, host and Food & Beverage Brand Strategist Katie Mleziva sits down for a roundtable discussion with industry experts Alli Ball, of the Food Biz Wiz podcast, and Sarah Delevan, of the Good Food CFO podcast, to talk about the three pillars of a successful food business. You’ll hear them talk about how brand, financials, and sales strategy are all crucial for building a successful, stable, profitable food or beverage company. Make sure to listen to the end for a free giveaway opportunity!

In This Episode:

• The three pillars of building a sustainable and profitable food business.
• Why you should start thinking about brand strategy from day one.
• The mistake many brands make when it comes to pricing their products.
• Why so many businesses underestimate the price of labor.
• Why you shouldn’t be afraid of being the most expensive product in your category.
• The hidden costs of distribution.
• The four main choices you have when it comes to distribution.
• Example of a brand that is thinking about all three pillars.
• Where to find details on our giveaway!

Resources:

• Ep #56: Meeting Consumer Needs – What Are You REALLY Selling?
• Ep #72: 3 Steps to a More Effective Food Marketing Plan
• Retail Ready® waitlist
• Retail Roadmap
• Financial Success Formula Program
• Real Food Brands Marketing Roundtable Facebook Group
• Connect with Katie on Instagram
• Connect with Alli on Instagram
• Connect with Sarah on Instagram
• Brand Strategy StreamlinedTM Course – NEW!
• Get Your Free Brand Strategy Checkup