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Вміст надано Psych Essentials. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Psych Essentials або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
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The Agile Brand with Greg Kihlström®
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Episode 10- Antidepressants
Manage episode 180316806 series 1338959
Вміст надано Psych Essentials. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Psych Essentials або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Get for ready for some fun psychopharm basics! In this episode, we will discuss commonly used antidepressants including SSRIs, SNRIs, and atypical antidepressants. We’ll review general indications, side effects, and clinical circumstances which might cause you to favor one antidepressant over another. Finally, we’ll help you to solidify your knowledge with some clinical cases. Photo […]
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41 епізодів
Manage episode 180316806 series 1338959
Вміст надано Psych Essentials. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Psych Essentials або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Get for ready for some fun psychopharm basics! In this episode, we will discuss commonly used antidepressants including SSRIs, SNRIs, and atypical antidepressants. We’ll review general indications, side effects, and clinical circumstances which might cause you to favor one antidepressant over another. Finally, we’ll help you to solidify your knowledge with some clinical cases. Photo […]
…
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41 епізодів
Все серии
×In Part 2 of our Listener Requests series, we will cover a variety of topics that will hopefully be of interest to you, our listeners! The topics included in this series were suggested topics from listeners who e-mailed, tweeted, or gave us feedback on our Facebook page or website. In this episode, we will discuss […]…
In our new Listener Requests series, we will cover a variety of topics that will hopefully be of interest to you, our listeners! The topics included in this series were suggested topics from listeners who e-mailed, tweeted, or gave us feedback on our Facebook page or website. In this episode, we will discuss designer (or […]…
In the final episode of our personality disorder series, we will dig deeper into cluster C personality disorders. We’ll review the three cluster C personality disorders (avoidant, dependent, and obsessive compulsive) and specifically focus on effective communication strategies to use when working with these patients. Using a few different clinical examples, we’ll highlight both helpful […]…
In this episode of our personality disorder series, we will dig deeper into cluster B personality disorders. Many clinicians struggle working with patients who have cluster B personality disorders since they can trigger very intense emotional reactions in the providers who care for them! We’ll discuss the importance of cultivating empathy and describe common challenges […]…
In this episode of our personality disorder series, we will dig deeper into cluster A personality disorders. We’ll specifically focus on effective communication strategies to use when working with these patients. Using a clinical example, we’ll highlight both helpful and less helpful ways to interact with patients who have cluster A personality disorders. Photo credit: […]…
What is the difference between a personality and a personality disorder? When do personality disorders arise, and what do they look like? In our new series on personality disorders, we’ll discuss all of this and more. We’ll review the 3 personality clusters (cluster A, cluster B, and cluster C) and describe the 10 different personality […]…
In the final episode of our Picture This series on the Netflix series 13 Reasons Why, we discuss how to talk about suicide at both the individual and societal level. We’ll discuss how characters in the show react to Hannah’s mental health crisis and then explore strategies for what to do when someone discloses suicidal […]…
In the second episode of our Picture This series, we will use the Netflix series 13 Reasons Why as a vehicle for exploring and understanding reactions to suicide. The characters in the show have a wide range of reactions to suicide, which span from anger to grief to altruism. We discuss these different reactions in […]…
In the first episode of our Picture This series, we will use the Netflix series 13 Reasons Why as a vehicle for discussing and understanding suicide. Why do people die by suicide or engage in suicidal behaviors? We will discuss several main theories including the interpersonal theory of suicide, Linehan’s theory of suicidal behavior, and […]…
Check out the “trailer” for our upcoming new miniseries “Picture This.” There are tons of movies, songs, books, and other media that talk about mental health. We are going to discuss and analyze some of them from a psychiatric perspective. First up is 13 Reasons Why, a TV miniseries made by Netflix based on a […]…
In the final episode of our second psychopharmacology series, we will discuss how to manage antipsychotic side effects. Side effects are quite common for patients taking antipsychotics unfortunately. Knowing how to manage common antipsychotic side effects is incredibly valuable for your patients as it can improve tolerability and treatment compliance. We’ll provide a broad overview […]…
In today’s episode of our psychopharmacology series, we will discuss insomnia and treatments for insomnia. Most of the time, sleep medications are not the solution for addressing insomnia! We’ll briefly describe cognitive behavioral therapy for insomnia (CBT-I), which is THE first line treatment for insomnia. We will then review 6 different classes of medications used […]…
In today’s episode, we will discuss benzodiazepines, a commonly used type of sedative-hypnotic medication. We will start by reviewing their mechanism of action, common indications for use, contraindications for use, and side effects. We’ll also discuss how to differentiate benzodiazepines based on their unique pharamacologic properties. Finally, we’ll explore some of the controversy around benzodiazepines, […]…
We are revisiting psychopharmacology in our second psychopharm series. We will kick things off by talking about the “older antidepressants”- tricyclic antidepressants (TCAs) and monoamine oxidase inhibitors (MAOIs). While these medications are used less frequently than SSRIs due to their side effect profiles, both TCAs and MAOIs have their select uses in psychiatry (i.e. treatment […]…
In the second episode of our series on somatic treatments in psychiatry, we will discuss transcranial magnetic stimulation, otherwise known as TMS. TMS is a newer procedure used to treat depression and represents an alternative to medications and ECT. We will review the mechanism of action for TMS, what is entailed in the procedure, indications […]…
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