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Jose Molina | Constellation Brands
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Manage episode 302849493 series 2933130
Вміст надано Rusty Pepper & Dana Small, Rusty Pepper, and Dana Small. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Rusty Pepper & Dana Small, Rusty Pepper, and Dana Small або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Our guest this week on MarPro is Jose Molina the Marketing Procurement Manager for Constellation Brands, where he is responsible for supporting the marketing organization to drive value and growth across the beer and wine divisions.
Key take-a-ways from the episode include...
- Agency alignment for multi-brand companies
- Engaging legal into the agency review process
- Earning a seat at the table by delivering value
- Pivoting to digital to support activations
- Stop focusing on just cost savings and start focusing on delivering value
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