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Beth Pope | GoDaddy
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Manage episode 295145921 series 2933130
Вміст надано Rusty Pepper & Dana Small, Rusty Pepper, and Dana Small. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Rusty Pepper & Dana Small, Rusty Pepper, and Dana Small або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
On this episode we visit with Beth Pope, the Procurement Manager for Marketing at GoDaddy to discuss her perspective as a UNICORN in the world of marpro since she previously worked as a marketer before crossing over to procurement... or as Rusty likes to say, "the darkside"!
Here are the key lessons discussed in this episode…
- Lessons learned as a marketer working in procurement
- Simplifying requirements & processes
- Gaining acceptance from marketing when launching a marpro department
- Aligning legal with marpro
- Questions marketers need to be asking their marpro peers
- Roles and playing Good Cop / Bad Cop
- RFP's - Using discretion to keep vendors honest, while also not being a disruption to the business
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