Conquering Brand Beasts - Engaging the Community with Paraphernalia Functional Paraphernalia: Examples and Impact

Koyoti Small Business Podcast

Summary
In this episode, Jonathan Chan Chung (JCC) and Thomas Wu discuss the importance of paraphernalia in branding. They explore the evolution of paraphernalia from the 90s to the present day and how it has become an essential part of the customer experience. They highlight the difference between paraphernalia and merch, emphasizing the need to represent the brand properly. They also discuss the power of nostalgia and community engagement in creating effective paraphernalia. The conversation includes examples such as the Szechuan sauce from McDonald's and the use of paraphernalia at anime conventions. Paraphernalia, such as promotional items and giveaways, can be used to keep a brand top of mind and evoke positive emotions. It is important for paraphernalia to represent the brand's core values and provide value to the recipient. Examples of effective paraphernalia include shoe horns from Redwing, travel chargers from Riverbed, and paper crowns from Burger King. Paraphernalia can be used in various contexts, such as trade shows, client gifts, awards and recognition, and product shipments. It creates tangible connections and memorable experiences for customers.
Takeaways

• Paraphernalia has evolved from simple promotional items to an essential part of the customer experience.
• Effective paraphernalia represents the brand properly and engages the community.
• Nostalgia can be a powerful tool in creating paraphernalia that resonates with customers.
• Understanding your market and their consumer behaviors is crucial in designing and distributing paraphernalia.
• Investing in high-quality paraphernalia can leave a lasting impression on customers. Paraphernalia should represent the brand's core values and provide value to the recipient.
• Functional items, such as shoe horns and travel chargers, can be effective paraphernalia.
• Paraphernalia can create tangible connections and evoke positive emotions, such as joy and nostalgia.
• It can be used in various contexts, including trade shows, client gifts, awards and recognition, and product shipments.

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Building a small business community for small business. Sharing experiences, information, stories, and tips to help grow the community. New Episodes every Monday!
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