An ongoing segment with KSBP we're calling Conquering Brand Beasts. Marketing mavericks talking about topics all things marketing. This Episode: Now that you've done the research into your brand thesis, how does the research reflect the thesis? If it lines up, what are the next steps towards building your brand? Building a small business community …

How a digital nomad is turning his passion for traveling into a business making packpacks. Our chat with Aaron Radcliffe is a great example of harnessing passion and experience into creating a new product and business and how Aaron is sharing his journey in the most transparent way. Have questions? Reach Aaron here: Email Website Youtube Instagram …

A short segment to follow Conquering Brand Beast episodes talking about the branding journey, today, we discuss the researching the thesis that we discussed in the previous episodes as we continue working on in our brand refresh journey. For more information about Koyoti, please visit: www.koyoti.com Have questions or comments about what we're doin…

An ongoing segment with KSBP we're calling Conquering Brand Beasts. Marketing mavericks talking about topics all things marketing. This Episode: Research into the thesis that you've put together is an integral part of the branding journey. Here are some steps to help you along the way and why they're important Building a small business community fo…

A short segment to follow Conquering Brand Beast episodes talking about the branding journey, today, we discuss the why of Koyoti, and the thesis that we'll be working on in our brand refresh journey. For more information about Koyoti, please visit: www.koyoti.com Have questions or comments about what we're doing? Email us here! Please help the hum…

An ongoing segment with KSBP we're calling Conquering Brand Beasts. Marketing mavericks talking about topics all things marketing. This Episode: The first step in establishing your brand, establishing what you THINK your brand is going to represent. Listen to why this is a crucial first step and how this helps to set up your branding journey Buildi…

Some reasons for a rebrand or a refresh, our reasons, and communicating our why. The beginning of our journey in our brand refresh, why we're doing it, and what to expect this season on the Koyoti Small Business Podcast For more information about Koyoti, please visit: www.koyoti.com Have questions or comments about what we're doing? Email us here! …

An ongoing segment with KSBP we're calling Conquering Brand Beasts. Marketing mavericks talking about topics all things marketing. This Episode: How we got into branding, and some small businesses are totally conquering brand marketing! Building a small business community for small business. Sharing experiences, information, stories, and tips to he…

We've got loads of stuff in Season 3 planned for you. Here's a brief look at some of the changes and (hopefully) improvements that we're making. Hope you'll join us as we continue our adventure Please help the humanitarian efforts regarding the current conflict in Ukraine. Please help by donating, or by spreading the word. For more information, ple…

Just some reflections as the second season of the KSBP comes to a close. We hope that some of the content has been helpful to you and your small business. Any feedback or suggestions to how we can improve for season 3 would be sublime! Thank you so much for choosing to spend a little bit of your time with us. We'll see you soon! Please help the hum…

Marketing can be daunting. At the end of the day, marketing takes a combination of time, and money. Both of which, are resource scarcities that small business operators face. So if you’re going to be allocating resources, invest in your brand. Building a small business community for small businesses. Sharing experiences, information and stories to …

In the digital age, the phrase 'content is king' rings ever more true. Here to chat with us about how to incorporate blogging into your marketing strategy is Lacy Boggs, the owner and founder of The Content Direction Agency. Want to learn more? Reach Lacy here: Website Email Instagram Facebook Check out the Ace Stone Marketing Detective Podcast: Cl…

We've talked about the benefits of writing a book. Our chat with Craig Colby, the owner and founder of Colbyvision is a brilliant example of how writing a book isn't just a great way to position yourself as an authority, but also a wonderful example of Value Marketing. Join us, as Craig shares some insight into his process and journey publishing hi…

Ever wonder how authors hit number 1 on Amazon or the New York Times Best Seller list? Here to chat with us about crafting an award winning book is Michelle Vandepas, owner and founder of GracePoint Publishing. Want to learn more? Reach Michelle here: Website Email Telephone Facebook Instagram Building a small business community for small businesse…

How might a company's storytelling change as it grows? Where are you in your storytelling? Here to chat with us about helping you to craft your story is Mellissa Tong, owner and founder of Duck Punk Productions. Want to learn more? Reach Mellissa here: Email Website Instagram (personal) Instagram (Duck Punk Productions) Phone Building a small busin…

All the world's a stage. And in the world of brand messaging, it's easy to lose sight of what role we play when framing our copy. Here to chat with us about how to use Storybrand to help frame your business, is Charles McFarland, a Storybrand Guide and the owner of Theatre of Commerce. Want to learn more? Reach Charles here: Email Website Phone Lin…

The value of the website is often overlooked. Here to chat with us about how to properly utilise your website, is James Hipkin, owner of inn8ly.com, and a marketing expert with over 40 years experience. Email Website Linkedin Instagram Facebook Twitter Building a small business community for small businesses. Sharing experiences, information and st…

There are over 500,000 active podcasts out there. But it's still a great medium for Brand Marketing. Chatting with us about some of the nuances to creating your podcast, is Matt Cheney, a BAFTA nominated, Emmy award winning sound expert, and founder of KULT Media. Want to learn more? Reach Matt here: Email Website Instagram Building a small busines…

When people think of Branding, one area that is often overlooked, is Human Resources. Here to talk to us about how small business owners should incorporate HR into their business, is Darryl Dioso, one of the co-owners of HR4U.work Want to learn more? Reach Darryl here: Email Website Instagram Building a small business community for small businesses…

It's time with bring the sales process into the 21st Century isn't it? Here to chat with us today about how to automate the sales process, or at the very least a part of it, is Claire Claxton; owner of Simplistic Data in the UK. Want to learn more? Reach Claire here: Email Website Facebook Linkedin Building a small business community for small busi…

Operational bottlenecks prevent us from being more efficient but also prevent us from scaling our businesses up. Here to speak to us as to how to resolve some of these bottlenecks, is Jenny Vaz from Spark Biz Ops. Want to learn more? Reach Jenny here: Email Website Instagram Building a small business community for small businesses. Sharing experien…

An ongoing segment with KSBP we're calling Conquering Brand Beasts. Marketing mavericks talking about topics all things marketing. This Episode: All good things must come to an end... But not for us! As we wrap up this season of Conquering Brand Beasts, we reflect on the lessons that the past few months have given us. Stay tuned for the season 3 in…

A lot of companies big and small are moving into a hybrid workplace format. Here to chat with us today about how to implement communication practices in place in this new format and communicating conflicts, is Jennifer Furlong from Communication TwentyFourSeven. Want to learn more? Reach out to Jennifer here: Email Website Facebook Linkedin Twitter…

Are you using a dot.com as your domain? Should you be considering a change to your TLD (top level Domain)? Here are some things to consider if you'd like to go that route as a small business. Building a small business community for small businesses. Sharing experiences, information and stories to help grow the community. New episodes posted every M…

Alcoholism and Addiction affects too many, and yet, instead of finding ways to understand and assist, too many people prefer to just point fingers and shame. We are so very fortunate that Dan Reeves has agreed to share his story with us. Want to find out more? Reach Dan here: Email Website Do you or someone you want to learn more about alcoholism a…

An ongoing segment with KSBP we're calling Conquering Brand Beasts. Marketing mavericks talking about topics all things marketing. This Episode: From fireside chats to TikTok, stories have been the way that people have communicated through all of human history. How can storytelling help your marketing communications? Building a small business commu…

Webinars have been on the rise. It's an excellent way to showcase your expertise. Here to chat with us today about why you might want to consider doing one and how to go about doing it, is Cari Brunton from Red Bucket Events. Want to hear more? Reach out to Cari here: Website Email Linkedin Instagram Facebook Building a small business community for…

An ongoing segment with KSBP we're calling Conquering Brand Beasts. Marketing mavericks talking about topics all things marketing. This Episode: What are some key differences (outside of budget of course) for big companies versus small businesses? What can marketing lessons can small businesses learn from what the big guys do? Building a small busi…

We've talked about exit strategies and franchises. Our chat with Justin Gordon with Amramp is a fantastic example of not just one great option for an exit strategy, but also how a franchise might be a great fit for people. Talking about the challenges joining a family company and COVID, Justin shares with us his journey, and this amazing company ca…

An ongoing segment with KSBP we're calling Conquering Brand Beasts. Marketing mavericks talking about topics all things marketing. This Episode: What makes for great marketing? What are some opportunities to really connect with your audience? Building a small business community for small business. Sharing experiences, information, stories, and tips…

When we say franchising, most people think fast food chains. But there are many many more industries. An option to work 'for yourself, but not by yourself'. Here to chat with us to explore who franchising might be a fit for is Gary Eisler, with Entrepreneur's Source. Website Email Linkedin Phone Building a small business community for small busines…

An ongoing segment with KSBP we're calling Conquering Brand Beasts. Marketing mavericks talking about topics all things marketing. This Episode: There are pros and cons to everything. What are the pros and cons in podcasting with regard to hosting versus guesting? Building a small business community for small business. Sharing experiences, informat…

As we start companies and as we grow companies, we seldom consider exit strategies or sunsetting the company. But at some point, it would be prudent to do so. Here to chat with us about when we should start planning for an exit strategy is Kim Neeson, Award-winning entrepreneur and business leader; President of Kim Neeson Consultancy. Website Email…

An ongoing segment with KSBP we're calling Conquering Brand Beasts. Marketing mavericks talking about topics all things marketing. This Episode: There are times when a company could do with a rebrand or a refresh, and sometimes... not at all. Should your company embark on this journey? Building a small business community for small business. Sharing…

Networking is something entrepreneurs tend to do loads of. But not many take it upon themselves to put together their own networking events, especially one that is dedicated to uplifting the BIPOC community. A great story of a party planner turned networking maven, with loads of tips for your next networking event. Want to learn more? Reach Amanda …

An ongoing segment with KSBP we're calling Conquering Brand Beasts. Marketing mavericks talking about topics all things marketing. This Episode: Paraphernalia and promotional items has changed over time. A deep dive how these changes have changed in perception and usage Building a small business community for small business. Sharing experiences, in…

We work hard as an entrepreneur to make money. But too often, we do it at the expense of ourselves. Here to chat with us about how insurance protects not only you, but your family as well, is Certified Financial Planner, Jamie Madigan, with Beacon Point Financial Security Ltd. Website Email LinkedIn Building a small business community for small bus…

An ongoing segment with KSBP we're calling Conquering Brand Beasts. Marketing mavericks talking about topics all things marketing. This Episode: Cause related marketing can not only be a great addition to your marketing strategy, but a powerful way to help build your community Building a small business community for small business. Sharing experien…

Would you rather have a root canal than doing your books? Bookkeeping can offer additional information that we might not consider if we do it on our own. Chatting with us about bookkeeping and accounting is CPA, Lawrence Fox, from Accounting Wizard Solutions. Want to learn more? Reach out to Lawrence here: Website Email Phone Linkedin Building a sm…

An ongoing segment with KSBP we're calling Conquering Brand Beasts. Marketing mavericks talking about topics all things marketing. This Episode: Current events can be a catalyst to societal shifting change. What are some opportunities for small businesses to harness this momentum in marketing? Building a small business community for small business.…

Event Planning / Management is one of the most stressful jobs. Understanding what's involved might help you to destress when planning for your next event. Chatting with us about events, is Cari Brunton from Red Bucket Events. Want to hear more? Reach out to Cari here: Website Email Linkedin Instagram Facebook Building a small business community for…

An ongoing segment with KSBP we're calling Conquering Brand Beasts. Marketing mavericks talking about topics all things marketing. This Episode: While Superbowl Ads are crazy expensive and only affordable to a select few, there are lessons that we can derive from them as small business operators Building a small business community for small busines…

An entrepreneur's story is often one that's winding and twisting, filled with ups and downs. But there's a lot that we can learn from listening to other people's stories, and here's one that culminates into a business about storytelling. We're here to ride the Concrete Wave today with Michael Brooke, ex-magazine publisher, and newly re-minted entre…

An ongoing segment with KSBP we're calling Conquering Brand Beasts. Marketing mavericks talking about topics all things marketing. This Episode: While we want to market to all of our potential customers, we want to make sure that we build communities around our core values, finding your tribe, and nurturing your flock. Building a small business com…

Not really an episode, just a quick appeal to get involved with humanitarian assistance for victims of the current conflict in Ukraine. Lots of groups out there offering support, but if you need a couple of recommendations, here are two. Church of Saint Demetrius the Great Martyr 135 La Rose Ave Etobicoke, ON Jewish Russian Community Centre of Onta…

We've got a fun season 2 planned for you. Here's a brief look at some of the changes and (hopefully) improvements that we're making. Hope you'll join us as we continue our adventure Please help the humanitarian efforts regarding the current conflict in Ukraine. Please help by donating, or by spreading the word. For more information, please click he…

Just some reflections as the first season of the KSBP comes to a close. We hope that some of the content has been helpful to you and your small business. Any feedback or suggestions to how we can improve for season 2 would be sublime! Thank you so much for choosing to spend a little bit of your time with us. We'll see you soon! Building a small bus…

Talking about the differences between Commercial vs. Residential Real Estate and why it's prudent to talk to a Commercial Realtor when looking for your next office/store/industrial space. Chatting with us today about this is Michael Davidson from Re/Max Realtron. Want to hear more? Reach Michael here: Email Website Linkedin Twitter Building a small…

Effective communication is more than being able to articulate an idea. It's being able to deliver a message in a manner that is able to push past barriers so that your intended audience is able to receive that message. Chatting with us about how to effectively communicate, is Jennifer Furlong. Want to hear more? Reach Jennifer here: Email Website F…

Productivity is always that we struggle with, there's always something that requires our attention. But it's not just about knowing 'how' to be more productive, but also understand the 'why'. Chatting with us about the why AND the how, are JB and the Doctor. Want to hear more? Reach them here: Email Website Facebook Building a small business commun…