Success Profile: Chief Digital Officer Role, Jamaliya Cobine

How I Hire

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To kick off a new series of special episodes here at How I Hire, we’re taking a close look at the chief digital officer role. Throughout this series, we’ll hear from different C-level executives about their unique functions, responsibilities, and skill sets in order to learn just what it takes to successfully hire – or be hired as – top tier talent.

Jamaliya Cobine is an accomplished chief digital officer and digital marketing expert, having spent the past decade plus helping businesses develop their user experience, e-commerce platforms, and strategic digital initiatives. Jamaliya has an impressive track record, working for major brands like Urban Outfitters, Burton Snowboards, Wüsthof, and Topshop. She is currently the CDO of Omorovicza Cosmetics, where she continues her legacy of implementing consumer-centric business strategy, omni-channel technology, and transformative approaches to digital marketing. With in-depth experience across the apparel, outdoor, beauty, home goods, and fashion industries, Jamaliya is the perfect leader to help us learn everything there is to know about the chief digital officer role.

Jamaliya and Roy discuss the key functions of a CDO (and how they vary, depending on business structure), how competitive the market is for hiring CDOs, important trends affecting CDOs’ work, and much more.

Highlights from our conversation include:

The scope and primary accountabilities of the CDO role (2:13)
Strategy and goal-setting when starting at a new company (4:44)
Challenges and opportunities facing CDOs today (6:30)
How company structure affects a CDO’s functions and responsibilities (12:03)
The structure of Jamaliya’s team (13:08)
Competencies and capabilities necessary to be a successful CDO (17:15)
What boards, investors, or CEOs should be aware of when initiating a CDO search (20:00)
Common hurdles or barriers to success faced by incoming CDOs (21:28)

Visit HowIHire.com for transcripts and more on this episode.

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