How to Build a 6-Figure Therapy Practice Using Instagram with Kelly McKenna

Heard Business School

How do you go from nonprofit work to a private practice making 6-figures?

Meet Kelly McKenna, a licensed clinical social worker and business coach, joins host Michael Fulwiler to share how she leveraged Instagram, raised her rates, and generated $250,000 in her first full year as a private practice therapist.

Kelly shares her marketing expertise, how she found her niche, and how to navigate billing and administrative hurdles while running her own practice. So tune in and learn Kelly’s strategies for building a sustainable, client-focused practice while balancing personal and professional growth.

In the conversation, they discuss:

• Kelly’s best practices for using Instagram to grow your private practice.
• The importance of niching down and aligning your business to your values.
• How to keep your practice client-first while avoiding burnout and pursuing high growth goals.

Connect with the guest:

• Visit her website: www.businessoftherapy.com
• Kelly on X: https://x.com/sitwithkelly
• Kelly on Instagram: https://www.instagram.com/sitwithkelly

Connect with Michael and Heard:

• Michael’s LinkedIn: https://www.linkedin.com/in/michaelfulwiler/
• Newsletter: https://www.joinheard.com/newsletter
• Book a free consult: https://www.joinheard.com/welcome-form

Jump into the conversation:

(00:00) Introduction to Heard Business School

(00:28) Meet Kelly McKenna

(05:33) Transitioning to Private Practice During COVID

(09:22) Building a Thriving Practice on Instagram

(15:14) Navigating Financials and Accessibility in Therapy

(17:57) Leveraging Insurance and Out-of-Network Benefits

(21:31) Finding and Evolving Your Niche

(25:03) Common Instagram Mistakes Therapists Make

(28:44) Finding Your Content Niche

(29:13) Evaluating Content Performance

(30:52) Reels Membership Examples

(33:32) Promoting the Reels Membership

(34:47) Sharing Income Transparently

(43:12) Business Coaching and Courses

(49:39) Building a Support Team

(53:52) Final Thoughts and Takeaways

This episode is to be used for informational purposes only and does not constitute legal, business, or tax advice. Each person should consult their own attorney, business advisor, or tax advisor with respect to matters referenced in this episode.