64: AI, GLP-1's, & Changing Consumer Priorities in Fitness: With Mike Hansen

Girls Talk Healthy Aging

In this episode of Girls Talk Healthy Aging, co-hosts Alli Kerr and Shawna Kaminski sit down with fitness and technology expert Mike Hansen, who brings over 20 years of experience in the health and fitness industry. Mike now works in the business of venture development and entrepreneurship challenging the status quo. He shares his insights into the rapidly evolving landscape of fitness, shaped by advancements in technology, the rise of GLP-1 medications, and shifting consumer priorities.

The conversation explores how AI, wearable technology, and step trackers can empower users by increasing awareness but can also hinder progress if they overshadow the importance of listening to your body. Mike offers his perspective on why so many consumers “divorce” their trackers after the initial novelty and how the right balance between data and intuition is key to long-term success.

They also dive into the disruptive impact of GLP-1 medications, which are poised to transform the fitness industry with billions in new opportunities. Mike discusses how these medications are inspiring more people to move and how fitness professionals can cater to this emerging demographic.

Other hot topics include the barbell economy of fitness, where low-cost gyms and high-touch premium services thrive, leaving middle-tier providers at risk. Mike emphasizes the need for the fitness industry to evolve into a service model that operates 24/7, builds stronger ties with healthcare, and bridges the language gap between these two critical sectors.

Whether you're a fitness enthusiast, professional, or just curious about the future of health and wellness, this episode is packed with forward-thinking insights you won’t want to miss!

Tune in to discover how technology, consumer behavior, and healthcare integration are reshaping the way we approach fitness and aging.

Connect with Mike Hansen here: https://www.mikeghansen.com

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Train with Alli at The Pink Physique in person in Macon, Georgia or Online via Zoom here: https://https://www.thepinkphysique.com