Ups and Downs of Selling an FBA Business to an Aggregator with Chris Shipferling

Firing The Man

Episode 97

Chris Shipferling is a Managing Partner at Global Wired Advisors, a leading Digital Investment Bank focused on optimizing the business sale process. The approach of the Global Wired Advisors combines decades of merger and acquisition experience with online and e-commerce expertise to increase the transactional value of your greatest asset. In this episode, Chris will help us navigate the exciting but intricate puzzle of selling FBA businesses to aggregators.

Listen to Chris and learn from an ecommerce superstar!

[00:01 - 06:43] Opening Segment

• Let’s get to know Chris Shipferling
  • He shares his journey to ecommerce
• How he learned Amazon’s Seller Central

[06:44 - 16:56] What Aggregators Do in Ecommerce

• Chris talks about the moment when he finally fired the man
• What does an aggregator do?
• It’s a good time to be a seller now
  • Chris explains

[16:57 - 26:02] Impacts of COVID-19 to Ecommerce

• Impacts of COVID-19 to the ecommerce industry
  • The positive impact of COVID-19 to ecommerce
• This is what will happen if you have the wrong intermediary
• Want some Amazon refunds? Check out Getida
  • Promo code: FTM400

[26:03 - 36:48] The Ins and Outs of Earnouts

• Chris talks about “portfolio softness”
• What to do when you are approached by an aggregator
• The protections you can build for an earnout

[36:49 - 45:55] Aggregators vs. Private Equity

• The difference of the aggregator model to private equity
• Chris tells us why you should talk to an intermediary
• Here’s the main reason you should professionalize your business now

[45:56 - 49:17] Closing Segment

• Know more about Chris in the Fire Round!
• Connect with Chris
  • Links below
• Final words

Tweetable Quotes:

“It’s actually much scarier when you look back at it and way higher risk when you can’t control your own destiny.” - Chris Shipferling

“We wanna talk to sellers and help them get educated on what it’s like to really take their business seriously to a good process.” - Chris Shipferling

Resources mentioned

• Wayfair
• Evenflo
• Amazon’s Seller Central
• Kevin King
• Thrasio
• Walmart
• Book: Good to Great

Email [e-mail] to connect with Chris or follow him on LinkedIn. Visit Global Wired Advisors to optimize your business sale process.

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