Building Trust And Authenticity In B2B Marketing With Ana Laura Zain Executive Conversations podcast

Вміст надано Maeva Cifuentes. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Maeva Cifuentes або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.

Executive Conversations »
Building trust and authenticity in B2B marketing with Ana Laura Zain

9d ago 25:02

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MP3•Головна епізоду

In this episode of Executive Conversations Ana Laura and Maeva discuss the importance of building relationships and connections with leadership and key stakeholders within an organization. She emphasizes the need to bridge the gap between marketing and sales, focusing on mutual understanding and collaboration to drive business growth.

Ana Laura also highlights the role of data in storytelling, using it to align marketing efforts with business goals and demonstrate ROI. We get an insight into her approach to handling resistance and fostering buy-in for long-term strategies, particularly when short-term results are lacking.

The conversation also covers the challenges of budget allocation, using data to justify investment in marketing initiatives, and securing support from executives.

121 епізодів

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