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WeNeedaVacation.com provides an innovative means of matching Cape Cod, Martha's Vineyard and Nantucket vacationers and homeowners efficiently and inexpensively. Our goal - to support the vacation rental homeowner to create awesome beach vacations. Starting with just 100 listings on Cape Cod in 1997, WeNeedaVacation.com now lists more than 3,500 property listings.
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If you're ready for a podcast that gives you helpful tips and tricks for SEO, PPC, social media, content marketing, and so much more, then this is the podcast for you. With years of experience in marketing, Vacation Rental Ninjas focus on proven tactics that work in the vacation rental industry to help you drive more traffic to your website and increase bookings. Each episode is only 30 minutes long, give or take...which makes it easy to listen to if you're driving to work in the morning or ...
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In this episode, Anna and Diamond mine marketing jewels as they discuss filling up the gaps on booking calendars. They are joined by Vanessa Humes, ICND's Director of Sales. Together they discuss the evolving landscape and the need for businesses to take control of their marketing efforts. They emphasize the importance of shifting away from the "au…
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The Vacation Rental Ninja’s discuss the big news from Meta - Meta Verified expanding its testing to US users. Both Anna and Diamond have requested access for their personal accounts to be blue-check verified. While Anna's account has been invited, Diamond is still waiting to be asked. Will Diamond ever get off all the wait lists she is on? The Ninj…
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Anna and Diamond are joined by someone familiar to the show, Paul Hanak - Director of ICND’s digital marketing team. Paul stops by to chat about ChatGPT or as they affectionately call it Grand Party Time! What a grand party it is…everyone shares their recent interactions with this hot new AI tool. From the good to the bad and all the funny (or not)…
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In this episode Diamond and Anna tackle Trending Topics for Spring 2023. They share hot tips and new views about... Pet Friendly Vacation Rentals Bike Rentals Local Recommendations Don't miss where they answer the age old question about who does it better? Google Maps, Instagram Guides or Apple Maps - the results are shocking. The ladies also revea…
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After a long hiatus Vacation Rental Ninja's is BACK! Diamond Frandsen - Brand Manager & Anna Low - Social Media Manager are tapping in to host season 2. In this episode Diamond and Anna explain why the podcast was dark for so long and where the podcast is going in 2023. Hear about their favorite Chrome Extensions, answer audience questions, and map…
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InterCoastal Net Designs (ICND) has announced the return of its podcast “The Vacation Rental Ninja's: A Marketing Podcast" after a year and a half hiatus. With Diamond Frandsen - Brand Manager and Anna Low - Social Media Manager tapping in to serve as the show’s co-hosts, new episodes are slated to arrive in January 2023. Be sure to turn on your no…
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Episode 29 - Interview With Mercer
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In this episode we interview a special guest, founder of Measurement Marketing, Chris Mercer... but everyone just calls him Mercer! This episode is jam packed with some amazing FREE tools, unforgettable analogies, and a few laughs along the way. AND if you are curious about Measurement Marketing visit this special URL they made just for you, Measur…
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This episode features a special guest, Jeremy Gall, founder and CEO of Breezeway! We cover a multitude of topics ranging from vacation rental operations to favorite super heroes. Enjoy! Don't miss out on the latest insights and expert tips in the vacation rental industry - follow Vacation Rental Ninjas today! Click the notification bell to stay up-…
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Have you looked at your quality score lately? If not, don't worry about it. We're also bringing you a tool that we're sure you've never heard of and a website checklist thingy... go check it out! www.icnd.net/checklist Don't miss out on the latest insights and expert tips in the vacation rental industry - follow Vacation Rental Ninjas today! Click …
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Question of the day... does Paul like to bake? Also, are you making these SEO mistakes? And everything you need to know to get your rankings moving in the right direction... UP! Don't miss out on the latest insights and expert tips in the vacation rental industry - follow Vacation Rental Ninjas today! Click the notification bell to stay up-to-date …
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Who's ready for six more weeks of winter and two big tech companies openly fighting? Honestly though, it's pretty big news... the winter we mean. Also, Happy Book Direct Day! We hope you got tons of direct bookings but if you didn't, you'll want to check this out: http://bit.ly/2MNq1oR And if you're confused, just listen to the episode and we'll ex…
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What are our thoughts on 2021? Check out this episode and we'll tell you. Also, the tool that everyone should be using and more talk about soap! Don't miss out on the latest insights and expert tips in the vacation rental industry - follow Vacation Rental Ninjas today! Click the notification bell to stay up-to-date with the newest episodes, featuri…
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What's Paul 3D printing now, and did he ever buy that soap? Also, what questions should you be asking your marketing agency? We're also bringing you the latest in social media news and how we think 2021 might start off. Don't miss out on the latest insights and expert tips in the vacation rental industry - follow Vacation Rental Ninjas today! Click…
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Should your marketing be changing with the seasons, and what sort of metrics should you watch with your social campaigns right now? Also, another Ghostbusters movie! Grab your pumpkin spic latte, get cozy and throw on a cardigan, because we're discussing it all. Don't miss out on the latest insights and expert tips in the vacation rental industry -…
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What do you consider a drive market? We dive into drive markets, how to target them, and some segmenting ideas for your audiences. We also have dad jokes, you heard us, dad jokes! Don't miss out on the latest insights and expert tips in the vacation rental industry - follow Vacation Rental Ninjas today! Click the notification bell to stay up-to-dat…
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What goes into the perfect email? Trust us, there's a lot! We'll talk about some do's and don'ts of email marketing, homeowner acquisition and of course, a little bit about aliens. Don't miss out on the latest insights and expert tips in the vacation rental industry - follow Vacation Rental Ninjas today! Click the notification bell to stay up-to-da…
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On this episode of Vacation Rental Ninjas we discuss tactics that can help you drive more direct bookings! We're not saying that OTA's are bad, but we do think that your marketing and website should be able to attract and convert leads. Take a listen and we'll give you the perfect formula to make it all work. Don't miss out on the latest insights a…
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Join us on our first episode as we talk about SEO trends, a secret tool that could improve your social ads, and what you should be doing to your website this year. Hosted by Paul Hanak, our Director of Digital Marketing and David Thompson, our Director of Social Media, you're going to love the info from the first episode of this series! Don't miss …
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We're diving into branding and how to best utilize the relationship with your digital marketer with our guest speaker Mike Doute. We also discuss a tool that may help you get on the first page of Google and why social media marketing is so unique. Don't miss out on the latest insights and expert tips in the vacation rental industry - follow Vacatio…
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In this episode, the one and only Brandon Sauls, owner and founder, joins us as we discuss where InterCoastal Net Designs has come from and where it's going. The trio also talk about how to build your social audience and the idea that SEO could be dying. Don't miss out on the latest insights and expert tips in the vacation rental industry - follow …
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Marketing strategy from Netflix... well it's true! Join us as we talk with our special guest Vanessa Humes, Director Of Sales, about two Netflix shows that you'll want to binge today. We're talking about everything from social strategy to tips and tricks for home owners in this episode and it's must listen! Don't miss out on the latest insights and…
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You can't do everything, so what should we be spending our time on when it comes to marketing? In this episode, we go through tactics that can bring you real results if you're short on time and we have a bonus! Download our content calendar and simplify your social/content strategy bit.ly/2ThinnV Don't miss out on the latest insights and expert tip…
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It's all about tracking and data in this episode! Find out what you're missing from your marketing plan and why tracking is so important. Paul and David also talk about some changes to Facebook that could really increase your conversions. Don't miss out on the latest insights and expert tips in the vacation rental industry - follow Vacation Rental …
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In this episode Paul and David discuss the impact voice search is having on the vacation rental industry how you can keep ahead of the curve. They also have some very useful SEO tips and talk about how to leverage Google Analytics for your social channels. Don't miss out on the latest insights and expert tips in the vacation rental industry - follo…
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How are we moving forward? Take a listen to this episode and we'll give you 3 things we think are super important to remember in your marketing for the future! Also, is thighvertising the next big marketing tactic? With everything going on, you never know. Don't miss out on the latest insights and expert tips in the vacation rental industry - follo…
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Things are changing with Google and Facebook every day but you DON'T want to miss these changes. Could it affect marketing and your website... yes! Don't miss out on the latest insights and expert tips in the vacation rental industry - follow Vacation Rental Ninjas today! Click the notification bell to stay up-to-date with the newest episodes, feat…
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We say the phrase content marketing all the time but what does that really mean? How does it fit into your overall marketing plan and more importantly, how does it tie in with the vacation rental industry? We'll be answering all those questions and also show you some social tactics that can help you connect with your followers on a whole new level.…
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We've said it before, and we'll say it again, user experience! This episode is all about how you can improve the user experience from analyzing the data around your marketing. We also talk about how much you should be spending on your social ads and a Facebook feature you may not know about. Don't miss out on the latest insights and expert tips in …
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All of us get annoyed by something online! So here's what annoys us, and other consumers, when it comes to social media! Also, a big "I told you so" with Google, and some other interesting discussion around SEO and social channels. Don't miss out on the latest insights and expert tips in the vacation rental industry - follow Vacation Rental Ninjas …
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Will mobile bookings ever take over? That's a big question and we definitely have some opinions about it! Also, what's the deal with the real estate market taking off? This and much more so don't miss it. Don't miss out on the latest insights and expert tips in the vacation rental industry - follow Vacation Rental Ninjas today! Click the notificati…
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We're back at it again! Join us as we talk about the most recent industry trends for 2020, answer some social questions that might help you with your next ad set, and shed light on some common SEO misconceptions. Don't miss out on the latest insights and expert tips in the vacation rental industry - follow Vacation Rental Ninjas today! Click the no…
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Curious about all the steps your customers take before they book? In this episode we talk about what the consumer lifecycle looks like and how you can leverage this data in your existing marketing plan. We also discuss the perfect email open rate and a tip to becoming less OTA dependent. Don't miss out on the latest insights and expert tips in the …
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What does the vacation rental industry really need... take a listen and we'll tell you! We're also discussing how Coronavirus is probably effecting your bookings and some things you need to know if you're running ads on Facebook. Don't miss out on the latest insights and expert tips in the vacation rental industry - follow Vacation Rental Ninjas to…
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Blogs, blogs, blogs... this episode is all about, you guessed it, blogs! We discuss some tactics you can use to drive more traffic, decrease your websites bounce rate, and improve your rankings. Don't miss out on the latest insights and expert tips in the vacation rental industry - follow Vacation Rental Ninjas today! Click the notification bell to…
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We know we know... it's been a little while since the last episode but we can all agree that things have been a little crazy. On this episode we talk about work from home life, some tools that helped along the way, and what experiencing COVID-19 has taught us. Don't miss out on the latest insights and expert tips in the vacation rental industry - f…
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There are some things that never change when it comes to your vacation rental, however, managing and marketing it is isn't one of them. What you did last year to drive traffic to your property listing my not work again this year. And by not adapting some simple, new managing tactics, you might find that those guests aren’t writing the glowing guest…
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It has been an interesting season as it relates to the lodging tax. Here is an update on how things went and how it could be changing in the future.WeNeedaVacation.com
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The vacation rental industry on the Cape and Islands have seen some interesting trends as of late. Jim Reese of WeNeedaVacation.com breaks them down.WeNeedaVacation.com
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Here at WeNeedaVacation.com, we have always thought of Cape Cod, Nantucket, and Martha's Vineyard as a refuge. That's why we encourage others to Get Back here whenever they can. In recent years, we have felt the urge more and more not only to "get back," but to give back, so that these cherished places can be experienced not only by the present gen…
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It's easy to think that if something worked last year, its going to work again. But as we've seen time and time again, the vacation rental market changes about as much as the tides do on the Cape and Islands. However, one thing is for sure, there is more competition than ever and you have to continue to evolve as an owner.…
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It seems as if every other day there is a new story of either a homeowner or vacationer being scammed somehow. While there's no perfect solution, here are a few things you can do to help keep you home, listing, and money safe!WeNeedaVacation.com
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As most of you are aware, the new MA short-term rental tax for occupancy beginning on or after July 1, 2019, went into effect on January 1. Any contract you enter into with renters for this summer (7/1/19) and beyond must require the tax – unless the lease was signed prior to January 1, 2019. Here's what you need to know.…
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As you might know, the lodging tax has officially been passed. With it, comes some interesting things you need to know in regards to insurance. You'll need to review your insurance policy or contact your insurance agent to make sure you are adequately covered, including the new requirement of at least $1 million liability coverage. Unfortunately, i…
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Not too sure about pricing for the upcoming year or what needs updating in your home? Becky Fischer explains the homeowner consultation process and breaks down the things she looks for and why it benefits a homeowner.WeNeedaVacation.com
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Whether your home is booked or not, there is a right way and a wrong way to respond to inquiries. In this podcast, Joan Talmadge and Tyler Pyburn discuss how quickly you should respond and the best way to do it,WeNeedaVacation.com
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Keeping track of your bookings can be a daunting challenge: recording the dates and rates of the booking, when deposits and leases are due, information about the guests, etc.And it’s critically important to get it right! That's why having a booking management software in place will help make your life 10X easier.…
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Like it or not (and most of us homeowners do not!), increasing numbers of vacationers are requesting, if not requiring, air conditioning. Most of us with homes on the Cape and Islands know that it rarely gets as terribly hot here as it does in most other parts of the country. But admittedly it’s always quite humid, and air conditioning is most effe…
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We obviously believe in the fact that homeowners should talk to and screen potential guests. But what are the questions you should be asking your potential guests during the screening process? In this episode, we talk about those questions and why its important for the vacationer to get comfortable with you as well.…
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With more competition that ever, there are a few small things you can do to help separate yourself from the pack. In this episode we answer,what are vacationers most looking for?WeNeedaVacation.com
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I’m sure I’m not alone in rejoicing once a year on “Reclamation Day” – that long-anticipated day when my last tenants of the season have departed and my beloved home is once again MINE. While it's easy to sit back and relax, which you should be doing, there are also a few things that you can do as a homeowner to help set you up for the next season.…
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