Кращі подкасти про Content Strategy (2026)

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CEO Content: Smart Strategy or Cringe? 6:15

23h ago6:15

6:15

Is CEO content building trust, or just embarrassing the brand? CEOs are posting more than ever. But not all visibility builds trust. In this Workfluencer Trend Report, Rhona breaks down a recent CNBC article questioning whether CEOs trying to be influencers is smart leadership or pure cringe. Using real examples of executive backlash, this episode …

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168| Why A.I. Is Making Your YouTube Videos Worse 16:38

3d ago16:38

16:38

AI is hurting people's retention and views on YouTube. It's changing how creators write, sound, and connect. And it's not good. In this episode, I breakdown five ways A.I. is ruining YouTube videos. Not the A.I. created videos. The ones people create but use A.I. to help them. You'll learn how A.I.-written scripts can turn off your viewer and make …

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Why Employer Content Matters More Than Job Posts 39:49

5d ago39:49

39:49

Candidates don’t decide to trust your company when they read a job post. They decide long before that. In this episode, recruitment advertising veteran Lance Christensen explains how employer content has quietly replaced job descriptions as the real trust signal in hiring. We dig into how candidates research companies in 2025, why Reddit and AI sea…

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Using Content Creation for a Career Transition 45:42

12d ago45:42

45:42

Most people go quiet during a career transition. Laci McKinney did the opposite. In this episode of the Workfluencer Podcast, Laci breaks down how she used content to make her transferable skills visible, pivot into organizational development, and earn three promotions in three years. We talk about documenting your learning in public, building a du…

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Why Storytelling Is Becoming a Real Job in 2026 7:17

16d ago7:17

7:17

Storytelling isn’t a “soft skill” anymore. It’s becoming a core business function. In this Workfluencer Trend Report, Rhona breaks down why companies are actively hiring for storytelling roles, not as PR rebrands, but as strategic hires tied to trust, hiring, and growth. From Google and Microsoft to Notion restructuring entire teams around narrativ…

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167| What's Actually Working on YouTube Going Into 2026 15:36

18d ago15:36

15:36

If you're unsure what to post on YouTube going into 2026, you're not alone. The platform hasn't just changed — people's expectations have changed. In this episode, I'm breaking down what's actually working on YouTube right now and why the creators seeing growth aren't chasing trends, viral formats, or flashy editing. They're creating content that f…

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How to Write a Book That Builds Authority with Hady Mendez 51:25

18d ago51:25

51:25

Writing a book isn’t just a creative goal. It’s a credibility move. In this episode of Workfluencer, bestselling author and leadership coach Hady Méndez breaks down the real process of turning lived experience into a book that builds professional authority. We go behind the scenes of writing Calladita No More. What stories made it in. What she inte…

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How Adam Posner Built a Revenue-Driving Podcast 55:24

26d ago55:24

55:24

Adam Posner didn’t just build a podcast — he built a revenue engine. With 475+ episodes and 1.8M downloads, his show drives the majority of his recruiting business and lands long-term, five-figure brand deals. In this episode, we break down how he did it: using his podcast as a Trojan horse for business development, building trust with sponsors, cr…

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166| LIVE COACHING: Why People Aren't Watching Your YouTube Videos 8:05

1M ago8:05

8:05

Today's live coaching session is all about fixing the real problem behind low clicks on YouTube — your titles and thumbnails. In this episode, Virginia walks through a student's video thumbnail, title, and intro script and shows you exactly how to identify why a video isn't getting clicked… and how to turn it into something your ideal viewer can't …

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How Minda Harts Rebuilt Workplace Trust Through Storytelling 35:56

1M ago35:56

35:56

Bestselling author and workplace revolutionary Minda Harts joins Rhona Pierce to break down the ideas behind her new book, Talk to Me Nice. She explains why trust keeps collapsing inside modern workplaces, how her Seven Trust Languages help rebuild it, and what she learned while growing from bestselling author to emerging filmmaker. This conversati…

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How to Become a Content Creator Inside Your Company 47:01

1M ago47:01

47:01

Some people chase content creation outside of work. Others end up building influence inside the walls of their company. Shannon Ogborn is one of the first people in our space to do it at scale. In this episode, we get into the real story behind becoming a content creator for your employer — the trade-offs, the boundaries, and the benefits no one ta…

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165| Student Spotlight: The Simple YouTube System That Changed Everything for Nikki Cheak 16:49

1M ago16:49

16:49

Today's episode is a behind-the-scenes look at how one busy health and wellness coach completely changed her YouTube experience — and her business — with a simple, repeatable system. I'm sitting down with Nikki Cheak, a mom of three who used to feel overwhelmed every time she tried to make a video. She didn't have extra time, she didn't have fancy …

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164| 5 YouTube Mistakes Every Beginner Makes (And What to Do Instead) 20:22

1M ago20:22

20:22

If you're on YouTube and wondering why your views aren't growing—or why YouTube still feels overwhelming—this episode will help you finally understand what's going wrong. Today, I'm breaking down the 5 most common mistakes beginners make on YouTube and what to do instead so you can start seeing real traction, more confident on-camera delivery, and …

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Finding Confidence to Create Content Over 40 52:23

2M ago52:23

52:23

Maureen Wiley-Clough didn’t set out to become a creator. She simply got tired of being called “a dino” in tech — and decided the silence around ageism needed to end. What started as a vulnerable side project became a top-2% podcast, a thriving community, and a message that resonates with anyone who’s felt “too old” to start something new. In this e…

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163| How I Plan My Youtube Videos So They Actually Get Views 23:41

2M ago23:41

23:41

If you've ever hit record without a real plan — or spent hours filming only to wonder why your video didn't perform — this episode is your roadmap. I'm walking you through exactly how I plan my YouTube videos from start to finish so they actually get views and lead to results. You'll learn how to: Research video topics and keywords that attract you…

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How to Turn Internal Stories into Employee Advocacy with Matt See 47:44

2M ago47:44

47:44

Most employees have no idea what’s really happening inside their own company — and that’s exactly why so many advocacy programs fall flat. Matt See has spent his career transforming internal comms at massive organizations, and he’s discovered something most leaders miss: employee advocacy doesn’t start with LinkedIn posts or social-media training. …

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208. The Truth About Being “Too Busy to Market” 6:53

2M ago6:53

6:53

What if the best content strategy wasn’t about doing more... but about capturing what’s already happening in your most brilliant moments? If you’ve ever said, “I’m just too busy running my business to show up online,” this episode is your wake-up call. Here's a quiet truth most expert entrepreneurs miss: your most powerful content is already happen…

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162| Too Old for YouTube? What My 7 Day Video Challenge Taught Me 27:00

2M ago27:00

27:00

What happens when you stop overthinking your YouTube content and just start documenting? In this episode, I'm sharing what I learned from challenging myself to post a YouTube Short vlog every day for seven days — the surprises, the struggles, and how it completely changed my creativity. If you've ever felt stuck, inconsistent, or afraid to show the…

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Healing Work Trauma and Rebuilding Confidence with Kat Kibben 42:14

2M ago42:14

42:14

What happens when your worst bosses plant seeds that turn into your best lessons? In this episode of Workfluencer, Kat Kibben—author, speaker, and founder of Three Ears Media—joins Rhona to talk about healing work trauma, rebuilding confidence, and writing a book that almost didn’t happen. Kat opens up about the three-year journey behind The Bounce…

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207. Burned by Lead Services? Here's Why Your Leads Won't Convert 7:32

2M ago7:32

7:32

If you’ve ever poured money into a lead-gen campaign that delivered nothing but frustration, you’re not alone. In this episode, Brad Powell breaks down why high-volume marketing tactics consistently fail for expert businesses — and what to do instead. You’ll learn how to shift from traffic marketing to trust marketing, so your best clients find you…

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Making B2B Marketing Human with Sherehan Ross 52:21

2M ago52:21

52:21

In this episode of The Workfluencer Podcast, Rhona Pierce sits down with Sherehan Ross, VP of Marketing at Modus Planning, to talk about the human side of B2B marketing. From viral LinkedIn rants to the chaos of working moms and motherhood, this conversation pulls back the curtain on what it really takes to grow a personal brand, lead with marketin…

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161| YouTube Vlogging for Beginners: Simple, Real, and Actually Fun 22:32

2M ago22:32

22:32

Thinking about vlogging on Youtube but don't know where to begin? In this episode, Virginia shares The Lazy Way to Vlog — a simple, stress-free approach to YouTube vlogging for beginners. Learn why vlogging helps you connect deeply with your audience, three easy vlog styles you can try (even with just your phone), and how to capture everyday moment…

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How Hung Lee Built Recruiting’s Most Trusted Brand 25:34

2M ago25:34

25:34

Before “personal brand” became a buzzword, Hung Lee was already doing it—building Recruiting Brainfood into one of the most trusted communities in the industry. In this conversation, recorded at RecFest USA 2025, Hung and Rhona dig into what it really takes for recruiters to think like media brands: showing up every week, curating with integrity, a…

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160| When YouTube Breaks You (and How to Bounce Back) 19:54

2M ago19:54

19:54

We're getting real today. I've been in a creative rut. Not because I've lost my passion for YouTube, but because life has been… a lot lately. You know those seasons where you're juggling your business, your family, your parents, your house — and somehow, in the middle of all that, you're supposed to be creative? Yeah. That's where I've been. So tod…

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How to Get Paid to Speak with Torin Ellis 46:56

2M ago46:56

46:56

Everyone wants to get paid to speak, but few know how to turn it into a real career. In this episode, Torin Ellis joins Rhona Pierce to break down the business behind the mic — from commanding rooms and carving your niche to staying relevant in a space that changes overnight. You’ll learn: How to turn free speaking gigs into paid opportunities The …

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159| Why Real Life Is the New YouTube Strategy ( and 3 Over-50 Creators Prove It) 18:18

3M ago18:18

18:18

Some of the fastest-growing YouTube channels right now aren't using fancy edits, trendy hooks, or viral tricks — they're growing through real life. In this episode, Virginia breaks down what three creators over 50 are doing right to build loyal, engaged communities without chasing the algorithm. You'll learn how authenticity, storytelling, and cons…

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Recruiting Is Marketing in Disguise with Dave Vu 42:56

3M ago42:56

42:56

Most recruiters think they’re filling roles. Dave Vu thinks they should be building brands. In this episode, Rhona Pierce sits down with the co-founder of Ribbon.ai to explore why the future of recruiting belongs to teams who think like marketers. From his early days in talent acquisition to building one of the most talked-about AI interview platfo…

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206. How I Got a Dream Client from YouTube (Proof Video Marketing Works) 9:48

3M ago9:48

9:48

There’s one question I hear from nearly every expert I work with: “Does video really work and will it actually get me clients?” This week, I got the best possible answer. My most recent new client had booked a call with me after binge watching a few of my videos. By the time we were talking, most of the stuff around ice breaking and building famili…

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The Real Cost of Being HR Famous with Laurie Ruettimann 46:41

3M ago46:41

46:41

Laurie Ruettimann has spent nearly two decades shaping how we talk about work—from CNN’s “Top Career Advisor” list to her globally recognized Punk Rock HR podcast. But behind the accolades lies a story of confidence, capitalism, and the unpaid labor of influence. In this episode, Laurie joins Rhona Pierce to pull back the curtain on what it really …

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158| 10 Intro Mistakes Killing Your YouTube Views 14:33

3M ago14:33

14:33

You know those first ten seconds when you hit record, and you're like, 'Do I say hi first? Do I introduce myself? Do I just start teaching?' — and somehow whatever you pick feels awkward? Yeah… been there. Today we're talking about 10 intro mistakes that quietly kill your YouTube views — and how to fix them so people actually stay long enough to he…

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Career Identity Theft: Safeguarding Your Personal Brand 3:51

3M ago3:51

3:51

What if someone stole your entire career — your résumé, portfolio, headshot, even your home address? In this Workfluencer Trend Report, Rhona explores the real case of freelance writer Jolissa Skow, who discovered an imposter had been living her professional life since 2023. The impersonator used Jolissa’s identity to land contract work, participat…

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Building Recruiting Future with Matt Alder 52:13

3M ago52:13

52:13

Matt Alder, host of Recruiting Future and co-host of The Alder Hour, has spent over 15 years shaping how the recruiting industry talks about work. With nearly 800 episodes published, his podcast is one of the most trusted sources for talent acquisition insights. In this conversation, Rhona and Matt chat about how Recruiting Future became the go-to …

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How to Pay Employee Content Creators Fairly with Cynthia Abbott-Kerr 35:21

4M ago35:21

35:21

Your employees may be your best influencers—but how do you pay them fairly when they start creating content for your brand? In this episode I sit down with compensation strategist Cynthia Abbott-Kerr, founder of WellPay.ai, to explore how companies can design clear, simple, and fair systems to reward employee content creators. From commission struc…

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How to Build Your Personal Brand Authentically in Today’s Job Market with guest host Brooke Wheeler 42:04

4M ago42:04

42:04

Building a personal brand in today’s job market isn’t about chasing viral posts—it’s about showing up authentically. In this special takeover episode, recruiter-turned-founder Brooke Wheeler flips the mic on Workfluencer creator Rhona Pierce. Together they dive into how to build your personal brand with honesty, how layoffs and career pivots can fu…

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157| Why Your YouTube Channel Isn't Getting Clients: 3 Fixable Mistakes 11:55

4M ago11:55

11:55

Your YouTube channel is up and running. You're putting in the work, creating videos filled with value and insight, maybe even seeing views and subscribers climb. But… no clients. No new applications. No sales. And you start wondering- does YouTube even work for business? In this episode, I'm sharing the top 3 mistakes that are blocking your channel…

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From TikTok to TEDx: Using Content to Build Your Career with Jade Walters 43:51

4M ago43:51

43:51

It doesn’t get more Gen Z than making a TikTok to get hired at TikTok—and that’s exactly what Jade Walters did. But she didn’t stop there. From landing jobs to landing on the TEDx stage, Jade has used content creation to build a career on her own terms. In this episode, she shares how content became her biggest career tool, what Gen Z really wants …

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How to Pay Employee Advocates and Content Creators Fairly with Heather Bussing 38:04

4M ago38:04

38:04

What happens when employee advocacy moves beyond “posting on LinkedIn” and into creating full-blown branded content? Should those employees be paid like influencers? In this episode of Workfluencer, employment lawyer and creator Heather Bussing joins Rhona to explore how companies can compensate employee-creators fairly and compliantly. We dig into…

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LinkedIn for Introverts: How Lissa Appiah Built a Personal Brand That Converts 50:16

4M ago50:16

50:16

LinkedIn can be overwhelming, especially for introverts. But what if your quiet approach is actually your superpower? In this episode, certified career coach and LinkedIn Top Voice Lissa Appiah shares how she built a personal brand that converts—without being loud, posting daily, or faking confidence. You’ll learn how to: Build a personal brand on …

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156| Feeling Stuck? Here's Why a Challenge Might Be Your Breakthrough 25:37

4M ago25:37

25:37

Do you feel stuck — circling the same mountain of ideas, waiting for clarity, and never gaining momentum? I've been there too. The turning point for me came when I committed to a challenge. What happened next completely changed my YouTube channel, my business, and even the way I think about creating content. In this episode, I'm sharing: My story o…

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155| How I Record YouTube Videos on the Road (Even in My Car) 10:06

4M ago10:06

10:06

Have you ever felt like you couldn't record a video because you didn't have the perfect setup? I get it. I've been there. But last week, I literally turned my car into a recording studio — and I want to share how easy it can be to create YouTube videos on the fly, no matter where you are. Learn more about my coaching program, This Is YouTube School…

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Meet the Man Behind the RecOps Community | Jeremy Lyons 46:40

4M ago46:40

46:40

Most people think building a community is about finding a niche and hoping people show up. Jeremy Lyons knows better—he’s the man behind the RecOps community. From launching the first RecOps conference to building the widely read RecOps Roundup newsletter, Jeremy has turned a behind-the-scenes role into a movement. In this episode, we dig into: The…

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205. What Actually Builds Trust Online (After 200 Episodes) 14:38

4M ago14:38

14:38

After 200 podcast episodes, I’ve learned a simple truth: 👉 More content does not equal more trust. In this episode, I’m breaking down the biggest lessons from 200 episodes—what changed, what didn’t work, and what actually builds trust online when you’re an expert entrepreneur. If you’ve been stuck on the content treadmill—posting more, chasing reac…

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How Siemens Builds Its Content Strategy (with Niall Sullivan, Head of Marketing for Senseye) 30:54

5M ago30:54

30:54

In this episode of The B2B Content Strategy Show, Niels van Melick is joined by Niall Sullivan, Head of Marketing for Senseye at Siemens. Niall shares how he built a podcast-first content strategy that stands out in a crowded market, uses AI to scale repurposing, and ties efforts to revenue without chasing vanity metrics. Here’s what you’ll learn i…

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How to Have REAL Conversations About Race at Work with Zach Nunn 48:12

5M ago48:12

48:12

Zach Nunn, founder of Living Corporate, pulls back the curtain on what it takes to create authentic content about race and identity in the workplace. From deleting episodes with problematic guests to calling out patronizing DEI storytelling, Zach shares why most corporate diversity content misses the mark and how to create conversations that actual…

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154| What I Had to Learn the Hard Way About YouTube Growth (and God's Timing) 28:39

5M ago28:39

28:39

If you've ever felt like you're spinning your wheels on YouTube or wondering if it's even worth it to keep going, you are not alone. I've been right there. In fact…I finally feel like my channel is moving forward again—but not because of some secret hack or strategy. Honestly, this has been one of the busiest, most overwhelming seasons of my life. …

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204. I Studied Pamela Slim's Video. What I Found Shocked Me. 10:09

5M ago10:09

10:09

Pamela Slim has spent decades helping entrepreneurs grow businesses rooted in their expertise. But in today’s noisy online world, even experts struggle to break through. In this episode I break down one of Pamela’s short-form videos to see if how well her short form video really works. 👉 Does her video stand out—or will it blend in? Stick around to…

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153| 10 YouTube Mistakes Creators Over 40 Make (and How to Fix Them) 25:50

5M ago25:50

25:50

If your YouTube channel isn't growing as fast as you hoped, it might be because you're making one of these common YouTube mistakes — and trust me, I've made most of them myself. Today, I'm sharing the top 10 mistakes I see creators over 40 making on YouTube, and exactly how to fix them so your next video performs better than your last. Learn more a…

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Building a Trusted Recruiter Brand with Andrew Lewis 44:50

5M ago44:50

44:50

Tired of recruiter content that chases likes but lacks substance? In this episode, discover how Andrew Lewis grew from 0 to 45K followers by mastering content creation that delivers real value and opens up new career opportunities. As Head of Talent at Worldly, Andrew shares how he carved out his unique voice, built personal branding that stands ou…

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203. The One Thing That Makes Your Brand Unforgettable (It’s Not What You Think) 15:09

5M ago15:09

15:09

🚗 A dead car battery. No phone. And an unexpected lesson in branding. This week, something happened to my girlfriend that reminded me why some brands stick in your mind… while others fade into the noise. Here’s what I mean: Your brand doesn’t stand out because of your logo, your colors, or even your marketing funnel. It stands out because of how it…

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152| The Truth About Feeling Called to Start a YouTube Channel 21:40

5M ago21:40

21:40

What if that gentle nudge you've been feeling to start a YouTube channel… isn't just a creative itch or a marketing idea - but an actual invitation from God? In today's episode, we're having a heart-to-heart about what it really looks like when God calls you into something that feels scary, uncertain, or maybe even a little crazy - like YouTube. Wh…

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