Why Product Development is the Future of Ecommerce Growth

Ecommerce Playbook: Numbers, Struggles & Growth

#Business #Ecommerce Playbook #Common Thread Collective

46:55

The War and Treaty’s Michael and Tanya Trotter grew up in Cleveland, Ohio, and Washington, DC, respectively, but both have family roots in the South. They also grew up in the musical traditions of their churches – Tanya in the Black Baptist Church and Michael in the Seventh Day Adventist Church – where they learned the power of song to move people. After becoming a father at a very young age, Michael eventually joined the armed forces and served in Iraq and Germany, where he took up songwriting as a way of dealing with his experiences there. Meanwhile Tanya embarked on a singing and acting career after a breakthrough appearance in Sister Act 2 alongside Whoopi Goldberg and Lauryn Hill. Now, after a long and sometimes traumatic journey, Michael and Tanya are married, touring, winning all sorts of awards, and set to release their fifth album together, and their fourth as The War and Treaty. Sid talks to Michael and Tanya about the new record, Plus One , as well as their collaboration with Miranda Lambert, what it was like to record at FAME studios in Muscle Shoals, and how they’re blending country, soul, gospel, and R&B. Learn more about your ad choices. Visit podcastchoices.com/adchoices…

рік тому 29:35

M4A•Головна епізоду

Discover why product development is the ultimate growth engine for ecommerce brands in today’s competitive market. In this episode of the Podcast, we talk how creative, story-driven product development can fuel demand, elevate your brand, and revolutionize your marketing strategy.

Learn how innovative ideas, like turning a baseball sliding mitt into a Christmas stocking, or creating custom braces for a soccer star, create buzz, drive engagement, and build lasting connections with customers. We’ll explore the power of aligning product, story, and cultural moments to maximize ROI—not just in sales but in brand credibility and customer loyalty.

Key Takeaways:

Why storytelling and product innovation are critical to long-term success

Real-world examples of brands turning unique ideas into marketing wins

How investing in product-driven marketing can supercharge your ad efficiency

Show Notes:

Talk to an expert and see SARAL in action - https://bit.ly/4gN6Nbo

Explore the PROPHIT System: profitsystem.com
The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm

296 епізодів

Why Product Development is the Future of Ecommerce Growth

Ecommerce Playbook: Numbers, Struggles & Growth

24 subscribers

published рік тому

Поширити

M4A•Головна епізоду

Key Takeaways:

Why storytelling and product innovation are critical to long-term success

Real-world examples of brands turning unique ideas into marketing wins

How investing in product-driven marketing can supercharge your ad efficiency

Show Notes:

Talk to an expert and see SARAL in action - https://bit.ly/4gN6Nbo

Explore the PROPHIT System: profitsystem.com
The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm

296 епізодів

#Business #Ecommerce Playbook #Common Thread Collective

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