The Truth About Incrementality: Are You Measuring Your Ads Wrong?

Ecommerce Playbook: Numbers, Struggles & Growth

#Business #Ecommerce Playbook #Common Thread Collective

43:56

On August 20th, 1989, Lyle and Erik Menendez shot and killed their own parents. Until then, this Beverly Hills family had been a portrait of the American Dream. How did it go so wrong? To listen to all four episodes of 'The Menendez Brothers' right now and ad-free, go to IntoHistory.com . Subscribers enjoy uninterrupted listening, early releases, bonus content and more, only available at IntoHistory.com . If you or someone you know is in crisis, there is free help available at mhanational.org Learn more about your ad choices. Visit megaphone.fm/adchoices…

рік тому 33:20

M4A•Головна епізоду

We break down the biggest mistakes marketers make when it comes to ad measurement and how to avoid them. Learn the secrets to building a consistent testing system, understanding your ad performance, and driving better results for your business.

Key topics covered:

What is incrementality testing?
Why it’s so hard to apply test results consistently
How to turn data into actionable insights
The tools and frameworks to operationalize your findings

If you want to stop guessing and start making data-driven decisions, this episode is a must-watch.

Show Notes:

Check out Motion’s Creative Trends 2025: motionapp.com/creative-trends
Get our Prophit System: prophitsystem.com
The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.co

296 епізодів

The Truth About Incrementality: Are You Measuring Your Ads Wrong?

Ecommerce Playbook: Numbers, Struggles & Growth

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published рік тому

Поширити

M4A•Головна епізоду

Key topics covered:

What is incrementality testing?
Why it’s so hard to apply test results consistently
How to turn data into actionable insights
The tools and frameworks to operationalize your findings

If you want to stop guessing and start making data-driven decisions, this episode is a must-watch.

Show Notes:

Check out Motion’s Creative Trends 2025: motionapp.com/creative-trends
Get our Prophit System: prophitsystem.com
The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.co

296 епізодів

#Business #Ecommerce Playbook #Common Thread Collective

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