Кращі подкасти про The Ecommerce Playbook (2024)

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Best B2B eCommerce Platforms 2023 (Shopify Plus, BigCommerce, or Magento) 14:20

5M ago14:20

14:20

IWD Agency - Visit Our Website Contact Us: hi@iwdagency.com Blog Post Marketing Services The B2B ecommerce landscape is changing rapidly. In this episode, Joe takes us over what companies are doing to take advantage of this, and the top platforms to consider for your B2B ecommerce store. =============================================================…

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B2B Ecommerce Marketing Strategies in 2023 7:37

7M ago7:37

7:37

IWD Agency - Visit Our Website Contact Us: hi@iwdagency.com Blog Post Marketing Services The B2B landscape is definitely changing, and the numbers show that an online presence is no longer optional if you want to stay on top of your game. In this episode, Joe takes us over the most recent studies on B2B ecommerce, its continued growth, and the tren…

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Steve Jobs’ True Vision for the Internet | PWA Simplified 10:35

7M ago10:35

10:35

IWD Agency - Visit Our Website Contact Us: hi@iwdagency.com Blog Post Marketing Services If you're someone who's heard of the term Progressive Web Apps (PWA) and want to know how it might affect your business, but you don't necessarily need a full techie breakdown, then this is the video for you. Let's take a look at how PWA came about, and some of…

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eCommerce Website Success with Adobe Commerce: Helly Hansen Review 11:24

9M ago11:24

11:24

IWD Agency - Visit Our Website Contact Us: hi@iwdagency.com Blog Post Marketing Services Wondering why name brand companies choose Adobe Commerce as their eCommerce platform? Look no further than Helly Hansen! In this episode, we go over their Adobe Commerce site, and how they utilize some of the platform's top features to create a user-friendly, h…

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Maximizing B2B Success with Adobe Commerce: In-Depth Wilson eCommerce Review 13:16

9M ago13:16

13:16

IWD Agency - Visit Our Website Contact Us: hi@iwdagency.com Blog Post Marketing Services Wondering why name brand companies choose Adobe Commerce as their eCommerce platform? Look no further than Wilson! In this episode, we go over their Adobe Commerce site, and how they utilize some of the platform's top features to create a user-friendly, high-co…

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What is B2B eCommerce? Agency Experts Explain Everything You Need to Know 8:15

9M ago8:15

8:15

IWD Agency - Visit Our Website Contact Us: hi@iwdagency.com Blog Post Marketing Services In this episode we go over some of the key features of B2B ecommerce, and why, if you haven't already, you should definitely get your B2B store online! ============================================================== Bookmarks: 00:00 - What is B2B Commerce? 01:06…

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Online B2B Marketing Strategies for 2023 18:19

10M ago18:19

18:19

IWD Agency - Visit Our Website Contact Us: hi@iwdagency.com Blog Post Marketing Services B2B marketing companies need to understand what strategies make the most sense online for their companies. Far too many make the mistake of trying to reach their ambitious marketing goals by following the same paths their B2C counterparts take. In this episode,…

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How to Find Low Competition Keywords with High Traffic BUT Should You? SEO Strategy 4:44

11M ago4:44

4:44

IWD Agency - Visit Our Website Contact Us: hi@iwdagency.com Blog Post Marketing Services Keywords that get tons of traffic but don't have a lot of competition are the Holy Grail of SEO. Find one of these and you could draw thousands of visitors to your site overnight. Sound too good to be true? Well, it is...kind of. In this episode, John shows you…

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Adobe Analytics Pricing 5:20

11M ago5:20

5:20

IWD Agency - Visit Our Website Contact Us: hi@iwdagency.com Blog Post Marketing Services Considering Adobe Analytics for your eCommerce store? In this episode, we talk about how it's priced, so you can better estimate the cost (and savings) of adding it to your tools. ============================================================== Bookmarks: 00:00 -…

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Top 10 Features of Adobe Analytics 19:38

11M ago19:38

19:38

IWD Agency - Visit Our Website Contact Us: hi@iwdagency.com Blog Post Marketing Services Are Adobe Analytics's features perfect for your business? We dive into the top 10 reasons this analytics platform is one of the most powerful options on the market. But is it good enough to replace Google Analytics? =============================================…

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Adobe Analytics VS Google Analytics 4 9:57

12M ago9:57

9:57

IWD Agency - Visit Our Website Contact Us: hi@iwdagency.com Blog Post Marketing Services When it comes to optimizing your ecommerce strategy, there is no doubt you need an analytics platform on your side. Need help picking the right one for you? In this episode, we go over the main differences between Adobe Analytics, and Google Analytics 4. ======…

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Top SEO Trends of 2023 23:34

12M ago23:34

23:34

IWD Agency - Visit Our Website Contact Us: hi@iwdagency.com Blog Post Marketing Services Going into 2023, it is getting more and more important to level up your SEO game, as it gets increasingly difficult to get a high-ranking spot in Google and other search engines. In this episode, John takes us through the top SEO priorities to consider in 2023,…

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Adobe Firefly Release - Features for eCommerce 5:08

12M ago5:08

5:08

IWD Agency - Visit Our Website Contact Us: hi@iwdagency.com Blog Post Marketing Services Adobe Firefly, the new generative AI tool is definitely about to become the ultimate game changer for eCommerce companies. Here's how you can make use of these new features to improve your eCommerce presence! ====================================================…

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SEMRush Tutorial for SEO, Keyword Research Walk & Competitor Analysis 10:58

1y ago10:58

10:58

IWD Agency - Visit Our Website Contact Us: hi@iwdagency.com Blog Post Marketing Services SEMRush is one the top SEO platforms to track and measure key metrics of your site's traffic. In this episode, John takes us through the main numbers we need to account for, and how we can learn from our competitors' strategies to our benefit. =================…

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SEO Tips for eCommerce Stores - Top 10, That No One Talks About! 37:42

1y ago37:42

37:42

IWD Agency - Visit Our Website Contact Us: hi@iwdagency.com Blog Post Marketing Services Getting to know your way around SEO? Or have you seen the same list of tips shared in every other video? Here's our list of top underrated tips to optimize your SEO strategy right away! Check out the blog post here: https://www.iwdagency.com/blogs/news/how-to-u…

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Ahrefs Tutorial for SEO, Keyword Research Walk & Competitor Analysis 17:56

1y ago17:56

17:56

IWD Agency - Visit Our Website Contact Us: hi@iwdagency.com Blog Post Marketing Services Ahrefs is one the top SEO platforms to track and measure key metrics of your site's traffic. In this episode, John takes us through the main numbers we need to account for, and how we can learn from our competitors' strategies to our benefit. Check out the blog…

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Adobe Firefly Generative AI Tool Will Blow Your Mind! 4:20

1y ago4:20

4:20

IWD Agency - Visit Our Website Contact Us: hi@iwdagency.com Blog Post Marketing Services Adobe's new generative AI tool is here! Here's all you need to know about the new features from Adobe Firefly; and how you can use it to optimize your creative workflows. ============================================================== BOOKMARKS: 00:00 - Sign up …

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Are SEO Jobs Dead? What Does ChatGPT Mean for SEO Work? 14:57

1y ago14:57

14:57

IWD Agency - Visit Our Website Contact Us: hi@iwdagency.com Blog Post Marketing Services ChatGPT is a cutting-edge technology that has taken the world by storm. In this episode, we explore how it can revolutionize the way businesses operate in the ecommerce space, and the limitations you'll need to keep in mind when using it. Join us as we dive int…

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eCommerce Trends in 2023 13:20

1+ y ago13:20

13:20

IWD Agency - Visit Our Website Contact Us: hi@iwdagency.com Blog Post Marketing Services Going into 2023, there are several trends in ecommerce to watch out for. Check out our top recommended solutions, that are bound to improve your customers' shopping experiences, and drive engagement with your brand. =============================================…

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Designing a High Converting eCommerce Store with an Agency 20:16

1+ y ago20:16

20:16

IWD Agency - Visit Our Website Contact Us: hi@iwdagency.com Blog Post Marketing Services Wondering what goes into the process of designing an ecommerce store? In this episode, we discuss all the steps you can expect, working with an ecommerce agency. Here's how we build for high conversions! =========================================================…

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What’s New in Adobe Commerce 2.4 (Magento) 8:56

1+ y ago8:56

8:56

IWD Agency - Visit Our Website Contact Us: hi@iwdagency.com Blog Post Marketing Services All you need to know about the latest features in Adobe Commerce 2.4! For a detailed comparison of all features from Adobe Commerce 2.0 to 2.4, check out the full list at iwdagency.com ============================================================== BOOKMARKS: 00…

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Email Marketing for eCommerce Guide for Beginners (Tips, Strategies & Key Metrics) 19:42

1+ y ago19:42

19:42

IWD Agency - Visit Our Website Contact Us: hi@iwdagency.com Blog Post Marketing Services If you're not doing email marketing, you're missing out on a big chunk of revenue being left on the table. Whether you're just starting out, or you want to make the most of your campaigns; keep these tips in mind to boost those conversions! ====================…

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Magento 2 Upgrade (Adobe Commerce) Guide - Best Practices, Frequency & Cost 9:42

1+ y ago9:42

9:42

IWD Agency - Visit Our Website Contact Us: hi@iwdagency.com Blog Post Marketing Services In this episode, we go over all you need to know about Adobe Commerce (Magento) upgrades. ============================================================== BOOKMARKS: 00:00 - Adobe Commerce (Magento) Upgrade 00:50 - How Often You Need to Upgrade 01:46 - Going from…

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The Insane Growth of Figma from Startup to $20 Billion Exit 11:22

1+ y ago11:22

11:22

IWD Agency - Visit Our Website Contact Us: hi@iwdagency.com Blog Post Marketing Services Most people aren't that gifted in the design department. For them, Figma has been the guiding light; and well, in that process, became a $20 billion company. In this episode, we're going to take you along Dylan's journey from taking Figma from a little startup …

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The Rise and Fall of Peloton 11:37

1+ y ago11:37

11:37

IWD Agency - Visit Our Website Contact Us: hi@iwdagency.com Blog Post Marketing Services A few years ago, you couldn't talk about at home fitness without the word peloton coming up in the conversation. That's because Peloton was a whole revolution. The company seemingly popped up out of nowhere at the right time and got so successful that it made i…

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The Rise & Fall of AllBirds 9:20

1+ y ago9:20

9:20

IWD Agency - Visit Our Website Contact Us: hi@iwdagency.com Blog Post Marketing Services At its peak, AllBirds represented a brand that could potentially dominate the footwear market while also being eco-friendly. But somewhere along the line, it all fell apart. So, what really happened? How did AllBirds go from being one of the brightest prospects…

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Email Marketing Tips for Your eCommerce Business 5:47

1+ y ago5:47

5:47

IWD Agency - Visit Our Website Contact Us: hi@iwdagency.com Blog Post Marketing Services When it comes to email marketing, you’re probably aware that there are about a million different ways you can ensure everything from the best open rate to the most conversions. Avoid the confusion, and start your email marketing campaign with these tips in mind…

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The Rise of Shein - Beating H&M, Zara, & now Amazon! 8:57

1+ y ago8:57

8:57

IWD Agency - Visit Our Website Contact Us: hi@iwdagency.com Blog Post Marketing Services In the last few years, Shein has gone on to dominate the world of fast fashion like no other. With hundreds of new clothes being added to the site every single day at the cheapest rates you can ever imagine, it’s no surprise that the $100 billion dollar company…

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Shopify Plus VS. Adobe Commerce (powered by Magento) - Feature Comparison 2022 14:42

2y ago14:42

14:42

IWD Agency - Visit Our Website Contact Us: hi@iwdagency.com Blog Post Marketing Services Unsure about which ecommerce platform to choose? In this episode, we go over the main differences and selling points of Adobe Commerce (powered by Magento) and Shopify Plus, so you can decide which one fits your business needs best. ============================…

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Top 5 SEO Tips for 2022: Skyrocket Your eCommerce Traffic (Shopify, Magento, BigCommerce, WooCommerce) 7:39

2y ago7:39

7:39

IWD Agency - Visit Our Website Contact Us: hi@iwdagency.com Blog Post Marketing Services We're happy to share our recommended eCommerce SEO techniques! By sticking to these principles, we were able to grow our client's organic traffic by over 4000% last year, and increase their revenue by 500%. Be sure to try them out! =============================…

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Adobe Commerce (Magento) - Open Source VS Commerce 12:05

2y ago12:05

12:05

IWD Agency - Visit Our Website Contact Us: hi@iwdagency.com Blog Post Marketing Services In this episode, we dive into the differences between the open source and commerce versions of Adobe Commerce (Magento). Stay tuned and find out which version offers the features that fit your needs! Optimize your checkout with Dominate: https://www.dominate.co…

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Adobe Commerce (Magento 2) Pricing - How to Estimate Your Costs 9:18

2y ago9:18

9:18

IWD Agency - Visit Our Website Contact Us: hi@iwdagency.com Blog Post Marketing Services Adobe Commerce (formerly known as Magento) is one of the top platforms for B2B commerce, and large companies looking to build a solid ecommerce presence. In this episode, we'll go over Adobe Commerce's cost of ownership and overall pricing. Optimize your checko…

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Meet IWD Agency - The eCommerce Experts 2:19

2y ago2:19

2:19

IWD Agency - Visit Our Website Contact Us: hi@iwdagency.com Blog Post Marketing Services ============================================================== Known as the wedding coordinators of eCommerce... We've been doing this for 15 years and have seen it all. We're here to solve eCommerce problems by connecting you with the right solutions. Whether …

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10 Best Adobe Commerce (Magento) B2B Features & How to Amplify Them with IWD’s B2B Suite 13:11

2y ago13:11

13:11

IWD Agency - Visit Our Website Contact Us: hi@iwdagency.com Blog Post Marketing Services In this episode, we'll go over why Adobe Commerce (formerly known as Magento) is one of the top platforms for B2B commerce, and why you should consider it for your business. Stick around and check out our very own B2B solution, and see what it can do to improve…

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Post COVID eCommerce Trends 7:32

2+ y ago7:32

7:32

IWD Agency - Visit Our Website Contact Us: hi@iwdagency.com Blog Post Marketing Services Get Dominate (completely free) : https://www.dominate.co/ We’ve seen what eCommerce trends were going strong before COVID, and we’ve looked at the ones that occurred in the midst of it - now, let’s talk about the future. In this episode, I'm sharing five eComme…

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Pre-COVID eCommerce and Trends That Are Here to Stay 5:32

2+ y ago5:32

5:32

IWD Agency - Visit Our Website Contact Us: hi@iwdagency.com Blog Post Marketing Services 2019 may seem like a distant memory; when we think of how the pandemic changed everyday life. eCommerce, is no different. In this episode, we cover what eCommerce looked like before COVID, and the trends that emerged during the pandemic that are here to stay. =…

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How to Do Digital Marketing for Agriculture in 2021? 9:42

2+ y ago9:42

9:42

What is one thing many businesses have dreaded and avoided? You got it - Digital Marketing! There's no need to panic, check out this episode for 6 ways to promote your agricultural company in the digital age. #DigitalMarketing #Agriculture #eCommerceforAgriculture ============================================================== Other eCommerce Resour…

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How to Do Cannabis Marketing in 2021? 11:38

2+ y ago11:38

11:38

If you take the time to learn the ropes, successfully marketing cannabis online is going to bring you huge returns, as the industry continues to see unprecedented growth. In this video, we cover what you need to know to stay on the right side of the law while marketing cannabis-related products, and 5 essential marketing strategies you'll need to g…

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Walmart shares eCommerce technologies with Adobe Commerce and Magento Open Source 3:06

2+ y ago3:06

3:06

When you think of Walmart, do you think innovative? tech-based? Omni-Channel? Market leaders? You should. Last month Walmart did a press release announcing their partnership with Adobe Commerce and Magento Open Source to utilize some of Walmart's ever-growing eCommerce technology. So good news Adobe and Magento users - Here are some things you can …

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10 Reasons To Use Adobe Experience Manager 9:48

2+ y ago9:48

9:48

Looking for unique features among CMS' that could possibly become your company’s game-changer? Then listen up to today's episode! As part of the Adobe Experience Cloud, Adobe Experience Manager- or AEM – helps companies create, manage, and refine the customer experiences they offer across every digital channel – including mobile apps and social com…

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What is Adobe Experience Manager? 8:30

2+ y ago8:30

8:30

We all know Adobe has created some of the most powerful computer software out there.. So have you heard of Adobe Experience Manager? What is it? And why does it kick ass? In this episode, listen up for an overview of AEM and it's four main capabilities. #TopAdobeCommerceExtensions #AdobeCommerceCloud #eCommerceTrends #IWDagency ====================…

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WooCommerce Checkout Page Customization - How to Increase Conversions for Free 7:25

2+ y ago7:25

7:25

You can't take any chances with your checkout suite.. Especially when it comes to WooCommerce! At IWD, we always customize our client's checkout pages and approve conversion rates. In this episode, learn how to create WooCommerce checkout changes that help your ROI... For free! #WooCommerce #eCommerce #IWDagency #CheckoutSuite =====================…

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Top 16 Adobe Commerce (Magento) Extensions 16:40

3y ago16:40

16:40

Do YOU want to get the most out of your Adobe Commerce (Magento) store?? Who doesn't, right? Over the years we've used a lot of extensions! In today's episode, you'll hear all about the list we've compiled. It includes our Top 16 Apps but if you have any you love, please let us know! #AdobeCommerceCloud #Magento #eCommerceTrends #IWDagency ========…

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The 3 Main Subscription Business Models for Online Stores 6:57

3y ago6:57

6:57

If you want to maximize your profits in customer satisfaction while avoiding unnecessary costs, you need to make sure to pick the right subscription business model for YOUR company. Did you know there are actually three different business models to follow? In this episode, you'll learn how to to offer the best subscription service to your customers…

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Post-Covid Shopping Trends: What to Sell on Your eCommerce Store 7:53

3y ago7:53

7:53

It looks like COVID may be on the decline – and we have the online shopping trends that definitely aren't! In today's episode, we'll discuss the TOP TEN hot products and tends right now that you NEED to have on your eCommerce store. #ShoppingTrends #eCommerce #OnlineShopping #IWDagency ============================================================== …

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5 of the Best WooCommerce Plugins 5:15

3y ago5:15

5:15

Wanting to take your WooCommerce site to the next level? In today's podcast, we have the TOP plugins to accelerate your growth - most of them are FREE! Go ahead and listen to get started.. They're guaranteed to make life easier with WooCommerce. https://youtu.be/f2SkC25yfdg #WooCommerce #WooCommerceApps #eCommerce #IWDagency =======================…

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The 6 BigCommerce Apps You MUST Have 7:22

3y ago7:22

7:22

Looking to supercharge your BigCommerce site? We have some of the TOP BigCommerce apps! We've optimized eCommerce stores for ten years now and in today's episode, we'll talk about the apps that will grow your store or help make your life easier while using BigCommerce. https://youtu.be/nehDcPqvm1Y #BigCommerce #eCommerce #IWDagency ================…

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Free PayPal POS App for Magento & Adobe Commerce 1:11

3y ago1:11

1:11

You're constantly on the move.. Shouldn't your POS System be too? Now every feature you love about your online store will be available wherever your point-of-sale occurs – In today's episode, you'l learn about a POS System that allows your store to always be at your fingertips! #MagentoSolutionsPartner #PayPal #PayPalPOS #PayPalPOSSystem #PayPalHer…

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How to Make Money on TikTok in 2021 7:16

3y ago7:16

7:16

While TikTok is one of the most popular apps in the world, are you utilizing it to it's full capacity? Did you know you could be making millions on this free app?? In this episode, we’ll cover just exactly how much money users are making and the 5 methods in order to do so. #TikTok #TikTokMarketing #Marketing #eCommerce ============================…

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Top 6 Marketing Tricks Using TikTok for Your Business 7:13

3y ago7:13

7:13

In this episode, I’m going to talk about the social media platform that your company can't afford to ignore - And that is basically hard to ignore these days in general - TikTok. I'll show you the incredible, simple steps that only a few marketers are currently following to turn short TikTok clips into longterm marketing results. #TikTok #TikTokMar…

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