Create LESS Content to Get Better Results

Designing Tomorrow: Creative Strategies for Social Impact

What if we told you that there is a way to work smarter, not harder, with your content strategy that can help you get the absolute most out of each piece of content and idea that you come up with?
Whether you’re just getting started on your content creation journey or if you’re a seasoned content creator with established workflows and formats, the big idea and framework we’re going to cover today can be an absolute game changer.
There’s one trend we consistently see holding social impact marketing teams back in their content strategy.
And the worst part is that we see this with teams who put a lot of time and effort into their content. But because they aren’t implementing this strategy, they still aren’t getting the most return on their investment.
So then they have to spend more time and energy thinking about new content ideas and formats, more time and energy creating that new content, and so on.
In today’s episode, we cover:

• Why effective content distribution is half the battle to breaking through in the attention economy
• How to craft a distribution-first content strategy and mindset
• How to squeeze the most value out of your content, whether that’s new content OR content that you’ve already created and published
• And a simple framework you can use to take these ideas and put them into action for your mission

Resources:

• Read the Manifesto
• Listen to the Manifesto
• How To Power Up Your Content Strategy When You’re Short on Time and Staff
• How to Build a Next-level Content Strategy
• Quality Over Quantity: A Content Strategy to Stand Apart

Listeners, now you can text us your comments or questions by clicking this link.

*** If you liked this episode, please help spread the word. Share with your friends or co-workers, post it to social media, “follow” or “subscribe” in your podcast app, or write a review on Apple Podcasts. We could not do this without you!

We love hearing feedback from our community, so please email us with your questions or comments — including topics you’d like us to cover in future episodes — at [email protected]

Thank you for all that you do for your cause and for being part of the movement to move humanity and the planet forward.

Розділи

1. Create LESS Content to Get Better Results (00:00:00)

2. Content Strategy Impact With Distribution Focus (00:00:03)

3. Creating a Distribution-First Mindset (00:05:51)

4. Content Distribution Strategy Mastery (00:14:42)

5. Designing Tomorrow (00:20:42)