Zombie - The Consequences of a Weak Brand

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Weak Brands = Negative Consequences

This week, we’re exploring how a weak brand can affect your company's success. Our graphic designer, Megan, will join us to share her expertise.

Zombie

The Zombie is a Tiki cocktail made of fruit juices, liqueurs and various rums. It first appeared in late 1934, invented by Donn Beach at his Hollywood Don the Beachcomber restaurant. It was popularized on the east coast soon afterward at the 1939 New York World's Fair.

Ingredients:

• 1/2 oz. Jamaican rum
• 1/2 oz. Puerto Rican gold rum
• 1 oz. 151-proof demerara rum
• 3/4 oz. lime juice, freshly squeezed
• 1/2 oz. Don’s mix (recipe below)
• 1/2 oz. falernum
• 1 teaspoon grenadine
• 4 dashes Pernod (Pernod is an anise liqueur and absinthe brand that originated in France)
• 1 dash Angostura bitters
• Garnish: mint sprig

Directions:

1. Add the Jamaica rum, Puerto Rican gold rum, demerara rum, Pernod, lime juice, Donn’s mix, falernum, grenadine and bitters into a blender, then add 6 ounces of crushed ice.
2. Blend at high speed for no more than 5 seconds.
3. Pour the contents into a tall glass or Tiki mug and add additional crushed ice to fill, if necessary.
4. Garnish with a mint sprig.

Розділи

1. Zombie - The Consequences of a Weak Brand (00:00:00)

2. Impact of Weak Brand on Success (00:00:14)

3. The Importance of Brand Consistency (00:11:18)

4. Strengthening Your Brand Identity (00:20:54)

5. Defining and Documenting Your Brand (00:35:05)