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#172: Simply Put: Why Clear Messages Win… and How To Design Them w/ Ben Guttmann
Manage episode 398329788 series 3265985
Вміст надано Brandon Fong. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Brandon Fong або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Key Takeaways:
[1:26] – Introducing Ben
[4:27] – Ben talks about his relationship with a college professor that changed his life
[6:51] – Why being a “Happy Warrior” is important to Ben
[11:49] – What Neil Gaiman said in his commencement speech that resonated with Ben
[13:46] – Why Ben started flossing
[15:12] – What’s the problem with writing a book about simplicity?
[18:09] – The correlation between simplicity and fluency and how it affects communication
[23:51] – Figuring out benefits instead of features
[33:00] - How to distill a message into a valuable gift to the audience
[41:46] – The power of constraints to craft salient messages
[45:00] – Ben’s take on ChatGPT to assist with book writing
[48:21] – What is the desire line or desire path?
[54:00] – What it means to be an enlightened idiot
Resources:
Books:
Simply Put: Why Clear Messages Win―and How to Design Them by Ben Guttmann: https://www.amazon.com/Simply-Put-Messages-Win_and-Design/dp/1523004681
Thing Explainer: Complicated Stuff in Simple Words by Randall Munroe: https://www.amazon.com/Thing-Explainer-Complicated-Stuff-Simple/dp/0544668251
Influence: The Psychology of Persuasion by Robert B. Cialdini: https://www.amazon.com/Influence-Psychology-Persuasion-Robert-Cialdini/dp/006124189X
Videos:
Neil Gaiman’s Inspirational Commencement Speech: https://www.youtube.com/watch?v=ikAb-NYkseI
Socials:
Website: https://www.benguttmann.com/
LinkedIn: https://www.linkedin.com/in/benguttmann/
[1:26] – Introducing Ben
[4:27] – Ben talks about his relationship with a college professor that changed his life
[6:51] – Why being a “Happy Warrior” is important to Ben
[11:49] – What Neil Gaiman said in his commencement speech that resonated with Ben
[13:46] – Why Ben started flossing
[15:12] – What’s the problem with writing a book about simplicity?
[18:09] – The correlation between simplicity and fluency and how it affects communication
[23:51] – Figuring out benefits instead of features
[33:00] - How to distill a message into a valuable gift to the audience
[41:46] – The power of constraints to craft salient messages
[45:00] – Ben’s take on ChatGPT to assist with book writing
[48:21] – What is the desire line or desire path?
[54:00] – What it means to be an enlightened idiot
Resources:
Books:
Simply Put: Why Clear Messages Win―and How to Design Them by Ben Guttmann: https://www.amazon.com/Simply-Put-Messages-Win_and-Design/dp/1523004681
Thing Explainer: Complicated Stuff in Simple Words by Randall Munroe: https://www.amazon.com/Thing-Explainer-Complicated-Stuff-Simple/dp/0544668251
Influence: The Psychology of Persuasion by Robert B. Cialdini: https://www.amazon.com/Influence-Psychology-Persuasion-Robert-Cialdini/dp/006124189X
Videos:
Neil Gaiman’s Inspirational Commencement Speech: https://www.youtube.com/watch?v=ikAb-NYkseI
Socials:
Website: https://www.benguttmann.com/
LinkedIn: https://www.linkedin.com/in/benguttmann/
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