Making Brands Matter: A CEO's Journey with Chris Bailey

Better People Podcast

Join Margaret Uhrich on the Better People podcast for an insightful chat with Chris Bailey, CEO of Bailey Brand Consulting. Explore the secrets behind a resilient brand strategy, building strong team dynamics, and the role of deep-rooted relationships in business success. Get ready for an episode packed with wisdom from a branding titan!

Here are a few topics we’ll discuss on this episode of Better People Podcast:

• Mastering change in a digital world.
• Importance of teamwork & trust.
• Building relationships in business.
• Cultivating adaptability & innovation.
• Long-term engagement & company culture.

Resources:

• Bailey Brand Consulting
• MidAtlantic Employers’ Association (MEA)

Connect with Chris Bailey:

• LinkedIn

Connect with our hosts:

• Holly DePalma - LinkedIn
• Margaret Uhrich - LinkedIn

Quotables

• 10:59 - I think that that's something that we have to do as leaders in an organization. We have to keep our door open. You know, we have to keep, we have to make it comfortable for people to come and ask you a question. And I think that that becomes challenging for individuals that when they first arrive, they're kind of like, he's the boss or he's the owner or whatever, you know.
• 12:30 - I want them to tell me what they think because I think they can probably point out something that I missed. I'm not perfect. I'm not the authority on it. but I have ideas, but I think through collaboration that when we come together, you know, one plus one equals a whole lot more than two. And we can, and the best stuff happens when it gets spun up.
• 15:05 - On the other hand, I love it when we get new people in, and they bring new ideas, and they bring new ways. So it's a blend for sure, you know, but I think it's the people that we try to bring in, we try to bring in with the same type of mindset that we are, where we're trying to solve problems and that they want to be part of something. I mean, for me, when I think about what makes a great organization is, you know, the people that are there really want to be there
• 18:52 - From a relationship standpoint, we get referrals from clients. We get clients that take us somewhere else. Same idea. We got people that, you know, either worked here, they had to move or they left for personal reasons, but they refer people over to us, you know, so that's a positive thing.
• 19:58 - It's a big part of my role is to be the flag bearer for the relationship building. I think one of the things that we've said, you know, chemistry is important for people, and chemistry with our clients is important. An I think, you know, if I think about what I've done to kind of help foster that, I look at it as I can't do what most of our team does. And so I need them just as much as they need me. And so that is kind of you know, the mix and the balance that you create in an organization.