Press Releases Demystified

Accelerate Your Business Growth

Welcome back to another illuminating episode of "Accelerate Your Business Growth." I'm your host, Diane Helbig, and today we have the pleasure of speaking with Mickie Kennedy, the founder of eReleases. For over 25 years, Mickie has been a champion for small businesses, authors, and startups, helping them boost their visibility and credibility through top-tier press release distribution. Mickie is also the author of "The Beginner's Guide to Writing Powerful Press Releases" and has a wealth of knowledge to share from his extensive experience in media and PR. Take advantage of Mickie’s free masterclass.

In this episode, Mickie unpacks the essentials of what makes a press release effective and why it's a critical tool for businesses of all sizes. He offers invaluable insights into crafting compelling quotes, understanding journalists' needs, and tells inspiring success stories—such as how one well-crafted release raised $10 million to help restaurants during the COVID-19 pandemic. Whether you're wondering how to make your small business stand out or looking to refine your PR strategy, this conversation will provide you with actionable advice. Stay tuned to learn how you can leverage the power of earned media and elevate your business to new heights.

If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of Always Be Curious.

Accelerate Your Business Growth is proud to be included on the list of the 45 Best Business Growth Podcasts.

Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it’s sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results.

The Power of Small Businesses in Journalism: "Do not think that being small is going to make it harder to get pickup. In many ways, it gives you an advantage, because, you know, the journalist is seen more as a curator when they put the spotlight on someone who nobody really knows." Mickie Kennedy 00:05:01

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