You’re busy—but are you actually growing? In this episode, Nata Salvatori exposes a trap that’s costing service providers time, money, and sanity: chasing busywork that feels productive but doesn’t move the needle. She walks through a clear, five-step growth path—from clarifying your offer, validating through real sales, delivering sustainably, building repeatable systems, to scaling confidently. You’ll learn: How to spot and ditch “fake work” Why clarity beats complexity every time How to use real feedback to validate your offers Delivery tips that prevent burnout System creation that enables scaling How to honor your current phase of growth 📌 Ready to stop spinning your wheels and make real moves? Map your phase, pick your next action, and don’t be afraid to ask for help: 👉 accidentalceo.co/coaching Support the show…
This podcast is about spreading the message that movement is medicine! As a young married couple who opened our own CrossFit Box, we share the ins and outs of our business and our mission to spread positivity and health to all! :)
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This week we keep it simple and chat about nutrition in practical terms, we share what we eat in a day based on our current lifestyle and goals! Client of the week: Viviane! www.crossfitmax.caCrossFit Max
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This week we chat about the Turn Up the Heat Competition that we hosted at our gym and then we dive into a discussion on commitment. We talk about the different aspects of commitment required in order to truly go the distance in your taining and in your life. There is a heck of a lot more that goes into being a healthy and successful athlete that j…
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This week we talk about managing being a parent and prioritizing our health and wellness. We discuss the importance of being the example to our children as well as not using them as an excuse when things are tough. Here's to raising a fit and healthy next generation, with the fittest and healthiest parents too! BUY US A PROTEIN SHAKE: https://www.b…
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This week we have a little fun on the pod and ask each other cheeky would you rather questions all to do with CrossFit. Do you agree with us? What would you choose? BUY US A PROTEIN SHAKE: https://www.buymeacoffee.com/crossfitmax Client of the week: Jenn PCrossFit Max
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This week we discuss why it is that men have such a hard time committing to health and fitness. We speak about the different approaches to fitness from different genders and try to understand why more men are having a hard time committing to the process. We also talk about our new FREE class happening on Fridays at 6:15PM open to all men!!! BUY US …
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This week we discuss mental toughness and getting out of your own way when it comes to obstacles and achieving your goals… the difference between good and great and what you are willing to do to get there is hopefully going to inspire you to work that little bit harder BUY US A PROTEIN SHAKE: https://www.buymeacoffee.com/crossfitmax Client of the w…
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This week I answer 10 questions about my journey as a woman in CrossFit. The hope is that this episode can resonate with a woman at the beginning of their CrossFit journey or maybe even inspire someone else to start! CrossFit builds the most beautiful confidence in women and forms the best bonds! BUY US A PROTEIN SHAKE: https://www.buymeacoffee.com…
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This week we have client Jason on the podcast with Coach Brandon. They have a man to man chat about being a dad, turning 40, fitness and most importantly mental health. Jason gives us the real talk on managing life with 3 kids and owning a business while also overcoming his own mental health challenges and how CrossFit has played a role in all of t…
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This week we chat about how we run our classes. What goes on behind the scenes before showing up to coach a group class. We discuss the different and important elements of a CrossFit class, as well explaining why we do things a certain way! BUY US A PROTEIN SHAKE: https://www.buymeacoffee.com/crossfitmax Client of the week: Rand!…
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This week we chat about signing up for a CrossFit competition, who should sign up, what level of athlete, why you should sign up and what to expect once you do. We give some quick tips on tackling game day as well as bust some myths surrounding competitions. BUY US A PROTEIN SHAKE: https://www.buymeacoffee.com/crossfitmax Client of the week: Mike!…
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This week we give some practical advice on how to get into the best shape of your life just in time for summer. We give you 6 simple but not easy steps to follow to lead you to the summer body of your dreams. Time to look good, feel good and get into the best shape ever! BUY US A PROTEIN SHAKE: https://www.buymeacoffee.com/crossfitmax Client of the…
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Client Ashley's Journey Starting CrossFit with Tourettes
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1:07:36This week we have guest client Ashley on the podcast to have a vulnerable chat about her Tourettes. We discuss how she found herself inside CrossFit Max and the challenges she faces while managing her Tourettes during workouts and the impact CrossFit has had on her ticks. BUY US A PROTEIN SHAKE: https://www.buymeacoffee.com/crossfitmax Client of th…
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Becoming An Advanced CrossFitter
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1:01:31So you’ve graduated from being an intermediate athlete, what is next? This week we continue our discussion from last week and talk about the different attributes that make up an advanced athlete. We discuss how advanced athletes approach their training and adjust their lifestyle to meet their fitness goals! BUY US A PROTEIN SHAKE: https://www.buyme…
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This week we chat about what happens after you graduate from being a beginner athlete. We talk about the shift in training and approach to workouts as someone becomes intermediate. How to move the needle and level up your training and fitness! BUY US A PROTEIN SHAKE: https://www.buymeacoffee.com/crossfitmax Client of the week: Max!…
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This week we chat about hybird training. We talk about the trending Hyrox competitions as well as incorporating running, biking and swim events into your summer training. How to manage and approach these styles of training as well as making sure to keep up your CrossFit sessions and resistance training! BUY US A PROTEIN SHAKE: https://www.buymeacof…
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This week we talk about nutrition, specifcally we guide our discussion around the Canadian Food Guide. We are so pleased to see the up to date recommendations from the Canadian government. Now time to continue to educated the masses on how to build a beautiful, balanced and healthy plate! FOOD GUIDE HERE: https://food-guide.canada.ca/en/ BUY US A P…
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The CrossFit Open 2025 Recap
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1:01:57This episode we chat about Open 2025. We share our thoughts on the workouts/program as well as the vibes in our gym. We also talk about what to do and how to focus your training now that its over. Let any frustrations fuel you! Sign up for your SEMI SWEAT INTRO here: Join our growing family: www.crossfitmax.ca BUY US A PROTEIN SHAKE: https://www.bu…
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This week client Nicole comes on and chats about her Open 2025 experience. The main focus of this episode is Nicole sharing her story of starting CrossFit POST ACL injury from playing high level soccer. She talks about how she overcame her injury and has built incredible strength thanks to her dedication and commitment to CrossFit! Sign up for your…
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This is a feel good episode where we chat about some of our fav moments of the podcast over the last 100 episodes. We also talk a little recap of Open workout 25.2. Hopefully the episode leaves you full of smiles and excited for the next 100 episodes to come! Sign up for your SEMI SWEAT INTRO here: Join our growing family: www.crossfitmax.ca BUY US…
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"I Was a Fat Kid".. the Story Behind Coach B's Childhood
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1:24:05Little 25.1 Recap followed by a nice deep chat about Brandon's life growing up as an overweight kid. What lead him to being overweight as well as how he overcame it, and what motivated and inspired him to help others do the same! Sign up for your SEMI SWEAT INTRO here: Join our growing family: www.crossfitmax.ca BUY US A PROTEIN SHAKE: https://www.…
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This week the moms take over the podcast, and we chat about managing to keep fit while trying to get pregnant, being pregnant and then postpartum. This episode is a light and fun girly chat to help moms feel like where there's a will there's a way! Sign up for your SEMI SWEAT INTRO here: Join our growing family: www.crossfitmax.ca BUY US A PROTEIN …
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This week we recap our trip to Australia, and we talk about staying healthy and fit while on holiday. We give some super practical tips on how to keep uo your workouts while you travel and what to focus on to keep the gains! We also emphasize the importance of balance and enjoying the fun in traveling. Sign up for your SEMI SWEAT INTRO here: Join o…
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This episode we chat about EFFORT, arguably the most important aspect of coaching and training. We dive into a discussion as to why we value effort so much and what that looks like from a coaches perspective. Sign up for your SEMI SWEAT INTRO here: Join our growing family: www.crossfitmax.ca BUY US A PROTEIN SHAKE: https://www.buymeacoffee.com/cros…
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Why Client Sacha Makes CrossFit a NON-NEGOTIABLE
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1:04:33This episode Susie and Sacha sit down for a girly chat about her life, fitness and of course her CrossFit journey! We talk about how and why she loves CrossFit so much! Sign up for your SEMI SWEAT INTRO here: Join our growing family: www.crossfitmax.ca BUY US A PROTEIN SHAKE: https://www.buymeacoffee.com/crossfitmax…
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From High School Teacher to CrossFit Coach with Vanessa
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1:05:11This week Brandon chats with special guest Coach Vanessa! The dive into her life as a teacher and mama and how she started CrossFit. Then how she went from client to coach and what all of that has meant to her along the way! So many good nuggets about the importance of prioritizing your health!! Sign up for your SEMI SWEAT INTRO here: Join our grow…
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The CrossFit Open 2025
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1:03:29This week we chat all about the upcoming CrossFit Open. We answer questions about what it is, who should sign up, what it is all about and why it is so AMAZING! Sign up for your SEMI SWEAT INTRO here: Join our growing family: www.crossfitmax.ca BUY US A PROTEIN SHAKE: https://www.buymeacoffee.com/crossfitmax No client of the week this week just goo…
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Practical Meal Planning
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1:05:19This week we dish out some practical tips on meal planning. What foods you should be eating, how to build a plate, grocery shopping tips and a general approach to intuitive eating. PRECISION NUTRITION INFO-GRAPHIC: https://assets.precisionnutrition.com/2019/02/what-should-i-eat-infographic-tablet-1.pdf Sign up for your SEMI SWEAT INTRO here: Join o…
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This week we dive into a discussion about mindset and how we can optimize our mindset to each our goals. We compare viewing healthy eating and training as a punshiment vs a gift to yourself and what impact that will have long term. Sign up for your SEMI SWEAT INTRO here: Join our growing family: www.crossfitmax.ca BUY US A PROTEIN SHAKE: https://ww…
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This week we talk about what we should be doing in 2025 to make sure we are setting ourselves up for the healthiest year yet! From taking Creatine to eliminating friction this episode will hype you up for the New Year! Sign up for your SEMI SWEAT INTRO here: Join our growing family: www.crossfitmax.ca BUY US A PROTEIN SHAKE: https://www.buymeacoffe…
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This week is a feel good episode where we reflect on all the highlights of 2024 inside CrossFit Max. We speak on the community, the fitness gains, the increase in memberships, the gym improvements and much more :) all the warm and fuzzies to go around to wrap up the end of the year. MERRY CHRISTMAS!!! Sign up for your SEMI SWEAT INTRO here: Join ou…
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This week we talk about how to navigate your health and fitness during the holiday season. We come at the question from different directions, either from the angle of stress for losing the gains or also from the angle of not caring about health over the holidays. We give tips on how to stay healthy but enjoy this time of year! Sign up for your SEMI…
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This week is a chatty episode where we just talk about social media from all angles. We discuss how we try and use it as a tool in our business, but we also discuss the difficulties we face when trying to keep up our content while also adding value and captivating potential leads. FOLLOW US ON INSTAGRAM: @crossiftmax_mtl Sign up for your SEMI SWEAT…
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This week we talk about how to finish 2024 strong in preparations for the New Year. We talk about reflecting on 2024 up until now, being ultra committed during this last month of the year to finish STRONG and of course setting yourself up for success into the New Year! Sign up for your SEMI SWEAT INTRO here: Join our growing family: www.crossfitmax…
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This week we brag about how amazing our clients are, we talk about how and WHY they are all crushing it. From being ultra consistent, to becoming a thinking athelte and training more frequently there are so many things you can start doing NOW to see major improvements before the end of 2024. YOU could be crushing it too, so don't be shy to reach ou…
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This week we are talking to our beginners and reminding them where to focus their efforts in those early weeks and months. You’ve got this! Sign up for your SEMI SWEAT INTRO here: Join our growing family: www.crossfitmax.ca BUY US A PROTEIN SHAKE: https://www.buymeacoffee.com/crossfitmax Clients of the week: Judy…
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This week we discuss how to properly use progressive overload to reach new levels in your training. We use specific examples from the CrossFit Max program to paint this picture, mainly our current focus on the back squat. Talking points include, increasing weight, upping the reps or sets, as well as adding tempo. Sign up for your SEMI SWEAT INTRO h…
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This week we spill a little Tea and tell you a bit about some of the things that happen behind the scenes. Then we discuss the joy of coaching parents and their children. We talk about the impact parents can have on their children's health, especially with leading by example. Sign up for your SEMI SWEAT INTRO here: Join our growing family: www.cros…
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This week we celebrate Halloween on the podcast by asking ChatGPT to give us some spooky health facts. We talk about some of the scariest facts which include lack of sleep and having a sedentary lifestyle. Hope you find this one a little bit entertaining. Sign up for your SEMI SWEAT INTRO here: Join our growing family: www.crossfitmax.ca BUY US A P…
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This week we talk a little bit of the business side of things, specifically about the difference between culture and community. What does it mean to have a strong culture, and what are the key pillars that make CrossFit Max who we are! Sign up for your SEMI SWEAT INTRO here: Join our growing family: www.crossfitmax.ca BUY US A PROTEIN SHAKE: https:…
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This week discuss how optimizing your health does not need to be complicated. We cut the BS and tell you 5 easy things to focus on in order to improve and maintain your health! Don't let the internet fool you, there is no magic pill or special workout or diet that will be the key to your success. Sign up for your SEMI SWEAT INTRO here: Join our gro…
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Half Marathon Recap with Coach Alan
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1:18:06This week Brandon chats with Coach Alan about his half marathon prep and execution. The race recap involves a discussion on the preparations, including fuelling, focus, and training. Then they chat about the actual race day mindset, execution, and results and maybe even talks of goals and plans for next year. Sign up for your SEMI SWEAT INTRO here:…
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Prepping for Game Day is your go-to guide for the week leading up to race day. From managing rest and optimizing nutrition and hydration to selecting the right gear and preparing your warm-up routine, we cover all the essentials to help you feel confident and ready. Plus, we’ll share tips to ensure you have fun and perform your BEST! Join our growi…
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This week we debunk the most common excuses we hear from people who have yet to make the commitment to their health and fitness with us. Sign up for your SEMI SWEAT INTRO here: Join our growing family: www.crossfitmax.ca BUY US A PROTEIN SHAKE: https://www.buymeacoffee.com/crossfitmax Clients of the week: Charlie!…
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Get your tissues ready for this one. We talk about the sudden passing of our 4 legged pal, Max. We tell the story of how he started our family and helped us come up with concept of CrossFit Max. His legacy lives on through our gym, podcast and family. Client of the week: Max free trial: www.crossfitmax.ca…
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#FitDad Tips with Client Elie
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1:03:14This week we have another amazing guest for you guys! Client Elie is on the podcast this week, and him and Brandon are talking about being dads. More specifically how to keep up their fitness and managing being a parent. Also, how to convince your kiddos to do sports and prioritize their health as well. Sign up for your SEMI SWEAT INTRO here: Join …
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This week we discuss BAD workouts... How to spin those extra tough sessions from negative to positive. We talk about the growth that happens from overcoming a "bad workout". We also discuss how learning to do hard things means overcoming adversity... Sign up for your SEMI SWEAT INTRO here: Join our growing family: www.crossfitmax.ca BUY US A PROTEI…
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Susie is back on the podcast this week for a special recap of the first 2 years of CrossFit Max. We chat about surviving during the early months of the business, then growing and investing in the business in year 2, and then a preview of our plans to expand even more in year 3! Hope you are along for the ride! Sign up for your SEMI SWEAT INTRO here…
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Balancing A High Stress Job With A Healthy Lifestyle with Client Lucy!
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1:02:53This week Lucy and Brandon chat about how to manage a healthy lifestyle while also having a family and a high stress job. Lucy tells us about how and when she first started to fall in love with fitness, and then her experience with starting CrossFit just 2 years ago with her teenage daughter. Sign up for your SEMI SWEAT INTRO here: Join our growing…
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This week we have our youngest guest to join the podcast yet! At 16 years old, Daphne chats with Coach B about getting into fitness and health as a teenager and how she manages her schedule and priorities in order to make sure her health remains a priority. Sign up for your SEMI SWEAT INTRO here: Join our growing family: www.crossfitmax.ca BUY US A…
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Traveling and Living A Healthy Lifestyle with Pilot Tom
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1:01:52This week Tom and Brandon talk about staying healthy while traveling. Tom is a pilot so he talks about how he keeps fit while on the job and traveling the world. Where there is a will and a plan there is always way! Sign up for your SEMI SWEAT INTRO here: Join our growing family: www.crossfitmax.ca BUY US A PROTEIN SHAKE: https://www.buymeacoffee.c…
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