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Welcome to From Passion to Profit, the ultimate resource for fitness professionals driven by their passion to inspire and empower others on their business journey. Hosted by Nichola Page, a seasoned health and fitness business specialist, this show is tailored for FitPros and Studio Owners looking to supercharge their small business. Discover game-changing strategies and actionable tactics that will not only help you attract and retain clients but also transform your health & fitness venture ...
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FitPro Industry's Podcast

Lisa & Lucho Crisalle

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Welcome to the Fit Pro Industry Podcast. Lisa and Lucho Crisalle are the founders of Exercise and Nutrition Works, Incorporated, and the creators of the Certified Fitness Nutrition Specialist, CEU accredited home study program.
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In this episode, Nichola challenges the misconception that email marketing is obsolete and emphasises its crucial role in business growth. She underscores the significance of building and nurturing an email list as a valuable asset, distinct from social media followers. By focusing on email marketing, businesses secure a direct communication channe…
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In this week's episode of 'From Passion to Profit', Nichola delves into the hidden cash potential within fitness businesses. Nichola walks through the typical steps individuals take, from initial inquiry to becoming a member, highlighting common leaks in the marketing funnel. She emphasises the importance of plugging these gaps to optimise business…
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Welcome back to another insightful episode of "From Passion to Profit." In this episode, our business expert, Nichola Page, unveils the secrets of boosting sales through a powerful strategy called lumpy mail. Nichola shares two impactful ways to implement this strategy, focusing on re-engaging with ex-clients or members and enticing existing client…
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Welcome to another episode of "From Passion to Profit" with Nichola Page. In today's session, Nichola delves into three key principles crucial for attracting more paying clients to your health and fitness business. Key Principles: Problem Solution Fit: Nichola emphasises the importance of the Problem Solution Fit. To successfully attract clients, t…
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In this episode of "From Passion to Profit," host Nichola Page dives into the crucial topic of legal support for small business owners. Joining her is the esteemed legal expert, Suzanne Dibble, who shares insights and practical advice based on her 25 years of experience in the field. Key Takeaways: The Importance of Legal Protection Suzanne emphasi…
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In this empowering episode, join host Nichola Page in a thought-provoking conversation with mindset coach Eileen McCotter Davis. Together, they delve into the intricacies of negative self-talk, that little voice inside our heads that often hinders our journey to self-discovery and growth. Discover practical strategies to navigate and transform nega…
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In this episode, we delve into the fascinating world of Human Design with the insightful Steph Russell. From understanding your energy type to embracing your unique strengths, Steph shares how Human Design can transform your approach to life and business. Steph Russell, a Human Design expert, joins us to unravel the secrets of aligning your energy …
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Welcome to another inspiring episode of "From Passion to Profit"! Today, Nichola is joined in the studio by special guest, Katie Needle, a talented brand photographer known for her unique approach in creating brand photos that capture the essence of you and your business. Get ready to discover how to stop using boring headshots and create visually …
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Welcome to "From Passion to Profit", let's talk about a crucial part of growing your health & fitness business... mastering client retention. When you get this right, not only will you keep your clients for longer, they'll be far more likely to refer people to you. In this episode Nichola sheds light on the significance of a seamless onboarding pro…
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Welcome to "From Passion to Profit," the podcast dedicated to helping you build a thriving health and fitness business. In today's episode, we'll uncover the secrets to turning your business goals into a reality. Join Nichola Page, on this journey towards success. Did you know that a staggering 80% of goals are never achieved? Nichola sheds light o…
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In this episode, I'm going to introduce you to the Profit First model, a tool that can illuminate the true profitability of your business. Having personally experienced the transformative power of this model in my own ventures, I now share it with my clients to steer them away from the pitfalls I once encountered. Let me take you through why I cons…
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Welcome to "From Passion to Profit," where we delve into the intricacies of building a successful health and fitness business that not only benefits your clients but also works for you as the owner. I'm your host, Nichola Page. In this episode, we're going to explore the power of collaborative marketing and how it can dramatically expand your clien…
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Welcome to "From Passion to Profit"! In this episode, I am joined by one of my long standing clients, Luke Meessmann, a successful Pilates studio owner. Luke talks openly about the challenges and triumphs of running a Pilates business. We delve into essential aspects like knowing your numbers, hiring a team, marketing strategies, and dealing with u…
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Welcome to "From Passion to Profit," the podcast that delves into the world of creating a thriving health and fitness business that works for you as much as it does for your clients. I'm your host, Nichola Page, and in today's episode, we're going to explore the essential topic of identifying your strengths and how to leverage them for business gro…
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Welcome to another insightful episode of "From Passion to Profit." I'm Nichola Page, your host. In today's episode, I'll guide you through the transformative power of having a growth mindset for small business success. We'll explore what it means, why it's so important and how you can actively develop it. I'll be highlighting the types of thoughts …
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In today's episode, we'll explore how optimising your social media profiles is a powerful way to give your fitness business a boost. This is essential in showcasing your business to your ideal clients, demonstrating that you're the solution they've been looking for. We'll unravel the Facebook ecosystem, understanding its significance. Then, we'll d…
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In this episode, we're looking at mastering testimonials for fitness marketing success. Using powerful testimonials can make all the difference when it comes to getting new clients. Why are they so important? And how can you leverage them in ways you might not have considered before? Stick around, because we're about to uncover it all. Testimonials…
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In this episode, we'll explore the art of identifying the best marketing strategies for your specific health & fitness business. I'll be helping you pinpoint which ones are right for you and your business. From paid ads to organic outreach, online presence to offline visibility, the options can seem overwhelming. But fear not, we'll navigate throug…
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Welcome to another episode of "From Passion to Profit." Today, we're talking about the four big mistakes to avoid when you’re trying to get new clients signed up. The first thing to consider is the emotional side of making buying decisions. When people decide to buy something, it's usually because of how they feel, not just what makes sense. Logic …
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Hello again, it's Nichola Page, and welcome back to "From Passion to Profit." Today, we're diving into a vital aspect of your health & fitness business - fitness marketing and attracting your ideal clients. In order for your marketing to resonate with your ideal clients, you first need to understand more about them. We're going to be breaking this …
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In this episode, I’ll be your guide in understanding the art of using the right "hook" to attract new clients into your health and fitness business. A “hook” is an irresistible offering that entices your ideal clients and brings them closer to working with you. First and foremost, we'll uncover what a "hook" is and the significance of it in establi…
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Hello everyone I'm Nichola Page, and welcome to "From Passion to Profit." In this debut episode, we're diving into the exciting world of crafting a successful fitness business that aligns with your dreams. We're exploring how to transform your passion into profit without burning out. As a fitness professional, your reasons for starting your busines…
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"From Passion to Profit: Heart-Centered Strategies for Fit Pros" hosted by Nichola Page, caters specifically to fitness professionals who are passionate about helping others and eager to succeed in their businesses. The podcast offers practical strategies and tactics to help fitness professionals attract and retain clients while building a business…
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Dr Linia Patel has a BSc degree in biochemistry and physiology and has recently achieved a PhD in public health. Linia is a leading dietitian and sports nutritionist. Her passion is translating nutritional science into easy-to-digest and practical advice.FitPro
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In this episode Adam explores how to grow your community, nurture your network and how to master a growth mindset.A little bit about Adam...Adam Daniel is an accomplished sportsman, fitness entrepreneur and a Performance and Personal Impact Coach with an innate desire to see individuals, teams and businesses truly thrive. He has developed and deliv…
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There is a deeper need for pregnant women to be able to cope with stressors in their pregnancy, as they approach labour and birth and afterwards. Dianne explains how fitness professionals can have a role within this exciting journey.Here's the link mentioned in the podcast:https://thepregnancycentre.libsyn.com/episode-33-a-5-minute-moment-with-chan…
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With so many exciting developments going on at TRX we thought it was time to have another catch up with Nathan. We talk about the latest TRX news... with a load of exciting developments thrown in for good measure. Nathan also shares some insights on the industry and his successful career.Also, don't forget to check out their education.A little bit …
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When Adam Daniel suggested we ran a four-part series covering the fundamentals of business and how to grow one - we jumped at the chance.Adam is a renowned and highly respected educator – he has a way of making education truly stick. Learn how to have a thriving career whilst building a successful and sustainable business.We discuss:✅ Defining Your…
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Catching a meal on the run between clients or sessions? Want to know what you can eat on the go? Are protein bars 'good choices' for a fitpro? How do we make sure 'healthy eating' doesn't spiral in to disordered eating? How can you as the fitpro recognise this in yourself or your clients?FitPro’s Jane Waller, speaks to leading dietician and sports …
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Mental and emotional stress causes physical changes to the body. Often these changes lead to short and long term back pain. Listen as Justin Price, creator of The BioMechanics Method Corrective Exercise Specialist certification, explains how stress can cause back pain and stay tuned for exercises that target musculoskeletal discomfort caused by str…
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FitPro's Teresa Wheatley caught up for a second podcast with best-selling author Jono Petrohilos... this time Jono shared his simple and specific system promising success in sales and leads using Facebook ads.Jono is a podcast host and the 2020 Fitness Australia Educator of the Year. He is the Co Founder and Director at Fitness Education Online, on…
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FitPro caught up with Jono, a best-selling author, podcast host and the 2020 Fitness Australia Educator of the Year.Jono Petrohilos shares his wisdom and experience in this entertaining podcast '4 Steps to a Successful Bootcamp'.A little bit more about Jono...Jono Petrohilos is the Co Founder and Director at Fitness Education Online, one of the lar…
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We talk to Keli Roberts, high profile PT and author about what makes a successful SGT session for the savvy PT and GX instructor.A little bit about Keli....Keli Roberts has been recognized for many prestigious awards in the fitness industry. In 2003, she was named the IDEA International Fitness Instructor of the year. In 2005, Keli was awarded the …
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Mary herself was diagnosed with breast cancer in August 2007 and with secondaries in July 2014. Despite her own diagnosis she endeavours to raise awareness of the disease, in particular of secondary breast cancer. By sharing her experience and through her patient advocacy she helps others in her position.A little bit about Mary:Mary Huckle is a per…
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In this podcast with Sarah Bolitho we understand that every client will communicate about their cancer differently and explore how the PT and GX instructor can adapt to support them.Sarah Bolitho is a Fitness Career Mentor and uses her 30-years industry experience as an instructor, tutor/assessor, IV/EV, and course writer to support new and experie…
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Strength is a term we use every day in our industry and it is defined as the ability to exert enough force in order to overcome resistance. In this episode we are going to completely uncover the full force of strength training, what it means to be strong and how we can help our clients achieve strength that is more specific to them.We are joined by…
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Corrective exercise is an absolute necessity for those whose workouts are hampered by muscle and joint pain, so knowing how to integrate it into client programs is a must-have skill for fitness professionals. The keys to creating and implementing successful corrective exercise strategies are provided in this enlightening podcast from Justin Price, …
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In this podcast we gain first hand experience of what the challenges are of exercising and competing with Type 1 Diabetes and how to begin to overcome them. Heidi shares insights in how to coach clients with diabetes from her own personal experience as well as from her time coaching others.A little bit about Heidi Quine.....Heidi is a qualified Eng…
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If your golden goal is to train athletes – at any level – this insightful and eye-opening chat between professional tennis player Alicia Barnett and FitPro master trainer Aaron Barnett is bursting with hints and tips on how to successfully work with an athlete. Who better to hear it from than the athlete’s mouth? Alicia shares her journey of traini…
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Did you know that you might be missing a trick with your advertising? Do you realise that the messaging you use may only be reaching half of your potential market? In this thought-provoking podcast, David Klaasen FCIPD MloD, a practitioner in brain and behaviour change with over 30 years’ experience, explains the psyche behind members’ language and…
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In this podcast, we focus on all things ViPR. ViPR’s education manager, Aaron Barnett speaks to the co-founder of Total Player, Joseph Taylor. They explore how to effectively apply ViPR to enhance sports performance and particularly with football players.Total Player's mission is to enhance football players' athleticism through functional performan…
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In this podcast, FitPro speaks to biomechanics coach Anthony Fletcher around ‘plyometrics for all’. Traditionally plyometrics is part of the training spectrum reserved for athletes and elite fitness enthusiasts. It is often avoided by many due to its complicated nature and potential for injury. Today, we look at how this method can be effectively i…
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After Lockdown 1.0 Lindsey Simpson and her colleague, Katie Lewis - who had recently completed her Mental Health England First Aid qualifications - began to wonder how everyone else was coping with Lockdown. How does the mental health of my colleagues and industry friends compare to the mental health of those working in other industries?It would be…
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In this podcast, FitPro speaks to Carron Manning. Carron and her husband Lewis developed the evidence-based exercise prescription app EXi when they realised their patients’ low levels of activity and chronic diseases were intrinsically linked - and that exercise improved all their health outcomes. Carron is a chartered physiotherapist with an MSc i…
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In this podcast, FitPro speaks to Marcelle Malan. We explore physical activity for those heading into perimenopause through to menopause and beyond; looking at an overview of some key strategies to help navigate physiological changes during this time. Marcelle is an exercise physiologist working in private practice in Melbourne, Australia, and she …
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Paul Edmondson, movement specialist and master trainer, speaks to Jane Waller about whether fast tracking clients is smart training. He outlines the biggest mistakes he sees trainers making with clients and how consideration of the client’s previous experience and ability – along with building the foundations first – is key.…
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In this podcast our head of education, Aaron Barnett, speaks to Pentony O’Hagan and Danielle White from T3 education about how teamwork makes the client’s dream work. In their discussion, they explore how personal trainers and soft tissue therapists can work together effectively for clients to reach their full potential.…
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This is a slightly different podcast to what you are used to from Fitpro. Today Aaron Barnett speaks to two other fitness professionals, Robert Kane and Teresa Wheatly, to explore what has happened in our industry due to COVID-19 and what's going to happen moving forward, from both the personal trainer and group exercise perspective.…
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In 2010, Sarah Russell was rushed into hospital with abdominal pain, given major surgery and ended up with a stoma. Here, she speaks to Jane Waller about her journey, the challenges she has overcome to train for marathons and how she is now educating healthcare and fitness professionals on how they can help clients who experience similar challenges…
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