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Tech Deep Dive

ITBroker.com

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Almost $5 trillion dollars are spent on Information Technology (IT) annually. Cut through the hype and learn about the real needs, and problems that IT solves for your enterprise. Join us as we dive deep into case studies with providers and learn how IT can make your business better.
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show series
 
PoE Switches - what are they, when to use them, what to know about them, and when not to use them. Power over Ethernet is a valuable technology that provides significant benefits for modern networking, including simplified installations, reduced wiring costs, and enhanced flexibility in device placement. The development of new standards, such as 80…
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This technology is referred to as PD Alive Check, PD Device Alive Check, Powered Device Monitor or PoE Watchdog. At the core of each, regardless of the specifics of the implementation by different switch manufacturers and chipset vendors, is the same basic function: Monitor connected PoE devices and, if they stop responding, power cycle the PoE dev…
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In the realm of computer networks, connections between various devices are predominantly established using two types of network cables. Copper-based network patch cables are primarily utilized for shorter connections, extending up to 328 feet (100 meters). These cables facilitate connections between computers and network switches or routers, link w…
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In a cloud-first world, the future of network security can take on many forms. For this episode of Tech Deep Dive, Max Clark is joined by Michael Ortega, VP of Sales Engineering at CATO Networks. They sit down to talk about the power of Secure Access Service Edge (SASE) and its role in revolutionizing network security. As organizations shift toward…
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A Power over Ethernet (PoE) extender is a device designed to amplify the reach of PoE networks beyond the standard 100-meter limit of Ethernet cables. By allowing both power and data to travel over a single cable, it enables the connection of devices like IP cameras and wireless access points in remote locations where power outlets are scarce. The …
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Power over Ethernet (PoE) technology revolutionizes networking by delivering both power and data through a single Ethernet cable, offering numerous advantages for businesses and organizations. Cost efficiency is a major benefit, as PoE reduces the need for extensive electrical wiring and separate power supplies, leading to significant savings on in…
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The world is unpredictable. For businesses to stay technologically resilient, they need the right strategies. On this episode of Tech Deep Dive, host Max Clark is joined by Alexey Goncharov, an IT leader at Cepheid. They explore how strategic IT changes can drive global resilience for organizations navigating uncertainty. Alexey brings real-world i…
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What does the record-breaking "Paul vs Tyson" fight teach us about the future of live streaming and IT solutions? In this episode of Tech Deep Dive, host Max Clark sits down with Mark Barron, Principal Solutions Engineer - Digital Media at Akamai Technologies. They unpack the challenges and opportunities when delivering high-stakes broadcasts, from…
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Tired of getting lost in technical specs that don’t translate to real-world benefits? Let’s shift our perspective and focus on what technology can actually do for you. Understand how to match tech solutions to your daily challenges, not just the specs. Seen a product recently that perfectly matched its practical promise to your needs? *** Billions …
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Understand how to stop pushing products and start solving real client pain points and compliance needs. This deep dive into strategic selling is a game-changer for anyone in the tech industry. What selling strategies have worked best for you? Drop a comment below and let's discuss successful tech sales tactics! *** Billions & Billions of eyeballs, …
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Maximizing your security stack while navigating costs can be a challenge, especially with Microsoft E5, MDR, and SIEM. It's not just about turning on features—there's configuration, licensing, and hidden costs involved that could impact your business. Are you really getting the best value from your security investments? Take a closer look at how to…
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What would you do if your business could only recover 25% of its critical applications in an emergency? 😲 In this podcast episode, Max Clark and Tara Kovaleski discuss a real-life challenge faced by a sizable healthcare organization. After new leadership evaluated their systems, they discovered a significant risk—only 25% of their mission-critical …
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Cyber insurance isn’t just a checkbox anymore—it’s becoming a critical part of your business security strategy. As insurance requirements tighten, now’s the time to ensure your cybersecurity posture meets rising standards. From identity management to email gateways, the right tools can lower premiums and protect your business from costly breaches. …
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Unlock stronger email security without breaking the bank! When balancing licensing, cyber insurance, and gateway protection, secure email gateways are becoming a must-have for businesses. If you're not using one yet, your cyber insurance might already require it. Protect your email, reduce risks, and ensure compliance without adding significant cos…
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Business security is more than just having the right tools—it’s about implementing the right strategies. Whether you’re managing risks or safeguarding SMBs, having a solid plan is essential. Leadership plays a critical role in maintaining a secure environment. Without strong guidance, even the best security tools can fall short. Understanding your …
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Achieving success in IT projects isn’t about starting from scratch—it’s about building on what you already have. By aligning your goals with your current systems, you can save time, reduce costs, and avoid common pitfalls. Understanding how your business operates and utilizing existing resources is the foundation of every successful project. What s…
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In IT, more is less. Let's discuss three examples that prove doubling your resources doesn’t mean double efficiency—it often means more complexity. 💡 Before you add to your setup, take a step back and rethink if that extra layer is really necessary. Have you found that sometimes less really is more? Share your thoughts in the comments👇 👇 You can al…
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Unlock serious savings on your AWS spend—without the guesswork. If your cloud costs are climbing, you need the right strategy to control and reduce them. I’m Max Clark, and I’m diving into real-world solutions for companies spending millions on AWS each month. Let’s talk tagging, budget alignment, and making business decisions that truly impact you…
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Unlock the secrets to scaling cybersecurity from startup to enterprise with insights from a Director of Enterprise Technology! Discover how you can strengthen your security foundation, streamline audits, and build a global network that supports rapid growth. How are you scaling your cybersecurity efforts? Drop your thoughts in the comments below! 👇…
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Imagine your IT team dedicating their time to innovation instead of routine tasks like password resets. A Cloud Service Provider (CSP) can handle it all—from admin access to cloud complexities—freeing your team to focus on business growth. CSPs take care of everything from migrations to daily IT maintenance, so your resources are better spent. How …
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Many companies think they aren't targets for cyberattacks, but if you're online, you're at risk. Cybercriminals exploit any vulnerability, and ignoring this can lead to devastating consequences. One company thought a simple penetration test was enough, only to face a $3.5 million recovery cost after a breach. The key to avoiding such disasters? Tun…
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Ever wonder why investing in backups is so important? We dive into a real-world example of a multinational company facing complex backup challenges across multiple regions. UbiStor stepped in to solve their issues and ensure compliance across 17 global data centers. This isn't just about spending money on backups—it's about safeguarding your entire…
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Experience seamless communication with Microsoft Teams' unified software stack. Enjoy consistent interfaces across all devices, enhancing productivity and ease of use. Share your thoughts on Microsoft Teams in the comments!👇👇👇 *** Billions & Billions of eyeballs, six continents, 10k+ servers, and plenty of lessons learned over 2+ decades in I.T. If…
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The Danger of Indefinite Data Storage: Avoid Legal Hassles Using platforms with indefinite data storage like free versions of Slack can be risky. In the event of a lawsuit, you'll need to upgrade to access old data, costing you time and money. Solution: Opt for a plan that only stores data for a year, automatically applying retention policies. This…
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Need help finding the Right IT Service Provider? Here's the Solution! At ITBroker.com, we've built a comprehensive database to understand the subtle differences between providers. This allows us to match your company with the right IT services based on industry, geography, size, technology integrations, and maturity. Whether you're a large enterpri…
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Struggling with the classic buy vs. build dilemma? Engineers often lean towards building for control and customization, but is it always the best choice? Discover the key factors to consider for your next project. Share your thoughts below👇 👇 *** Billions & Billions of eyeballs, six continents, 10k+ servers, and plenty of lessons learned over 2+ de…
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Struggling with a complex security stack? Meet SSE and SASE: The Cloud-Delivered Solution! Traditional security functions are cumbersome and inefficient. Secure Service Edge (SSE) modernizes them into cloud-delivered applications like Secure Web Gateway, ZTNA, CASB, and Firewall as a Service. But what about seamless access? That's where SASE comes …
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This detailed discussion touches on the evolution of networking, particularly the transition from traditional methods to modern solutions like SD-WAN, SSE, and SASE. The key takeaway is that understanding these modern technologies can help businesses navigate the complexities of networking and optimize their infrastructure for better performance an…
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Are Big Firewalls Still Essential in Modern Offices? Discover why firewalls aren't as critical as they were 25 years ago in today's cloud-based environments. Learn about the changes in network address translation, policy enforcement, and VPN needs for modern enterprises. Has your office shifted away from traditional firewall use? Share your thought…
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Choosing the right office space is crucial for your business. Managed riser companies, while intended to help, can cause more problems than they solve. They often lead to tangled telecom setups and increased costs. These companies manage the building’s telecom risers, which can become cluttered and outdated. This results in higher fees and complex …
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Join Max Clark, founder of ITBroker.com, and Dustin Young, EVP of Enzu, as they discuss how Enzu helped Think Together, a nonprofit in Southern California, elevate its IT systems. Learn how their strategic partnership led to deploying a private cloud on dedicated hardware, enhancing management and security across 400 schools. Discover how Enzu's Tr…
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In the fast-paced world of tech, SecOps teams are essential for maintaining security and operations. Yet, when executive leaders withhold necessary support, the heads of these teams face a daunting reality. Without the resources they need, it's only a matter of time before a cybersecurity breach occurs, potentially making them the scapegoats for la…
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Are you stuck in endless debates about which tech tools to use? This constant back-and-forth can waste valuable time and energy. Instead, the first question you should be asking is: should you even be doing it in the first place? Does this actually benefit the business? Watch the full episode to learn how to evaluate tools based on their actual imp…
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Struggling with choosing the right data center location for your business? Location is more than just a spot for your servers; it's a strategic asset! Proximity can save your team valuable time and resources, but distance can also mean lower costs and other benefits. Weighing these trade-offs is essential for maximizing efficiency and gaining a com…
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Is your company overspending on Amazon Web Services (AWS)? Discover how some businesses save $12 million annually by switching to Bare Metal servers! Learn how to optimize your infrastructure and extend your runway. Comment below to find out how much you can save 👇👇👇 *** Billions & Billions of eyeballs, six continents, 10k+ servers, and plenty of l…
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Finding the right network solution can be a challenge. While Ubiquiti offers reliable performance at a lower cost, other brands like Ruckus, Meraki, and Aruba excel in specific areas like antenna design, device handoff, and advanced switch control. If you're looking for a budget-friendly option and can compromise on some features, Ubiquiti is your …
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CEOs, are you aware of the unknown apps your employees might be using? Hidden tools can pose significant risks to your business, from compliance issues to security threats. Here's the solution: start with asset and vulnerability management to identify all installed applications. Leverage SaaS tools and secure web gateways with CASB functionality to…
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CircleCI, a leading continuous integration and deployment (CI/CD) platform, faced a breach detected by a vigilant customer, involving compromised tokens. This incident underscores the critical need for robust security measures. Tune in to our latest episode to discover how CircleCI could have prevented this breach, its impact on stakeholders, and h…
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Explore how Secure Service Edge (SSE) and Secure Access Service Edge (SASE) revolutionize your network security! Let’s discuss the key differences and benefits, highlighting why SASE might be your next big move for seamless, secure connectivity. Tune in to learn more and share your thoughts in the comments 👇 *** Billions & Billions of eyeballs, six…
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Discover why striving for top-tier hardware in your bare metal or colocation setup can derail your project with excessive costs. Learn the smarter way to transition from AWS to Bare Metal and save big. Share your thoughts and experiences in the comments below👇 You can also listen on your favorite podcast: *** Billions & Billions of eyeballs, six co…
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Are you facing challenges when buying IT services? In this episode, I'll share 25 years of experience to help you navigate the process with ease. Discover how to identify your business needs, narrow down options, evaluate quality, and master costs. I'll guide you to successful IT service acquisition. Comment below with your biggest IT service chall…
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Facing a cybersecurity incident can be a game-changer for any business. How prepared are you to handle a breach? Tune in to discuss the critical steps to prevent future incidents and the importance of layering people, processes, and tools. Begin your cybersecurity journey by reviewing and adhering to your cyber insurance policy requirements. This w…
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Struggling to stand out in business? Simplify your client interactions! Identify how you're making life easier for your clients. If you can't easily explain it, it's time to reevaluate your approach. Clear communication enhances understanding and showcases your value. What are you doing to simplify things for your clients? Share your thoughts in th…
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Struggling to choose the best internet service for your business? From broadband to dedicated fiber, fixed wireless, and satellite, the options can be overwhelming. The key is understanding what you're actually getting. Broadband might seem attractive, but is it fiber or DSL? Fiber offers higher bandwidth and symmetrical speeds, while DSL is slower…
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Beware of misleading telecom provisioning timelines! If a salesperson promises a 25-day circuit installation, they're not being truthful. Once you sign the order, they move on, leaving you waiting. The reality is that installation dates can't be guaranteed. In fact, make sure you advise the executive leaders that Just the legal negotiations before …
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Tired of high network bandwidth costs? Burstable billing could be your solution. This method measures bandwidth based on peak use, allowing you to exceed a specified threshold for brief periods without the financial penalty of purchasing a higher committed information rate (CIR) from an ISP. Most ISPs use a five-minute sampling and 95% usage when c…
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A Right of First Refusal (ROFR) lets you match any offer on an asset before it’s sold to someone else. Though it sounds beneficial, data center licenses often lead to more headaches than advantages. What are the real drawbacks of ROFR? Let's dive into the key issues and uncover why ROFR might not be the best choice. Share your thoughts on ROFRs in …
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Ever wondered what a data center's REIT status means for its tech offerings? If a data center provider operates as a REIT, they're restricted to earning no more than 1% of their gross income from non-real estate assets like bare metal services. That means despite boasting top-tier hardware capabilities, they're limited to a tiny fraction of potenti…
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Unveiling the Truth About Hostile Contract Clauses and How to Navigate Them! Navigating contract negotiations can be a minefield, especially with less-than-fair clauses. Example 1: Imagine your contract is nearing its end, and you’re negotiating a month-to-month extension. Suddenly, your provider states that they will discontinue services immediate…
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