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Jam-packed with smart, easy and simple ideas, this weekly podcast features experts who share proven techniques to add power and zest to supercharge your book marketing plan. Hosted by Susan Friedmann, CSP, international bestselling author, and founder of Aviva Publishing, this new and exciting podcast aims to rev up your marketing efforts with fewer struggles, and more success. Start listening today and discover how to get noticed in a crowded marketplace.
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The Company Show is a podcast about running a podcast for your business or company. Podcasting FOR your business or company is different than podcasting as a passion project, or even with your podcast AS a business. You need to meet real organizational goals with a minimum of time and energy, because the podcast is just one part of all that you do. Whether you’re a solopreneur who is running a whole business, or the marketing manager overseeing multiple cross-channel campaigns company podcas ...
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Discover how to increase the Income and Influence of your book beyond royalties. Visit us at ray.fm
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How to include the bio of your guest in a podcast episode is a topic of some debate in the industry, and it should really come down, as it always does, to the type of show you're creating and your goals for it, as well as your personal tastes and preferences. I've been known to say that it's best not to have your guests share their own origin story…
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How can selling your book on Amazon both elevate and challenge your author experience? In this week's episode, podcast host Susan Friedmann discusses the pros and cons of publishing and selling books on Amazon. She goes into detail about the many benefits of using Amazon's platform and some of the challenges that can come with it. Key Takeaways: Ea…
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After “should we have a podcast?” one of the first decisions you’re going to have to make is how often you want to release and how long you’re going to podcast for. You’ve got options, and options within options—and it’s an important choice. Once you commit to a release cadence in your podcast, you should stick to it. Tom Fox, The Compliance Evange…
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Have you ever wondered how you can use digital marketing to help your book succeed? In this week episode, I had the pleasure of interviewing Mark Schaefer, a renowned marketing expert and author with over 30 years of experience in global sales, public relations, and marketing. Mark shared his insights on how to use current digital marketing strateg…
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Have you ever wondered how LinkedIn can supercharge your book marketing strategy? In this episode, I interview LinkedIn strategist Sophie Lechner. With over 20 years of experience, she helps mission-driven entrepreneurs connect with their audiences to amplify their message using her Magnet Model. This framework is a powerful way to boost your onlin…
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A truly massive content archive will usually cause one of two feelings: Unspeakable delight about the opportunity A sucking dread at the thought of the work involved in repurposing it The difference between those feelings? Strategy and organization. This episode of The Company Show is all about strategy and organization and how you can use them to …
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Discover strategies for sustaining book sales and building influence in your niche. Listen as bestselling author Corey Poirier shares his valuable strategies for boosting your author influence to sell more books. Key takeaways include... Network effectively to build credibility by connecting with thought leaders and offering value first. Promote co…
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What’s the best way to grow your podcast audience? That is a topic that could be debated hotly by pretty much anyone who works in podcasting. But all would agree that if being a guest on other people’s podcasts isn’t the very best method, it’s high on the list. Pitching well, which is to say, effectively and in a manner that results in guest appear…
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Want to build trust with your author brand? Tune in to this insightful episode, where I interview branding expert Maya Gray, CEO of Daydream Design Firm. Maya brings her years of experience building Fortune 500 brands, sharing her invaluable strategies for authors looking to develop a holistic and impactful brand. Key takeaways from this interview:…
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Podcasts that look very similar from the outside can actually create completely different kinds of value for the businesses running them. Here’s what I mean: Imagine a standard podcast. The podcasty-est podcast you can dream up. You know what I'm talking about: about 40 minutes long, one host interviewing one guest, released every Tuesday. The Ur-P…
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If you want to know how to tap into the power of positivity to transform your book marketing, you'll want to listen to Dr. Paul Jenkins, the Positivity Psychologist. Dr. Paul has dedicated 30 years to understanding the science and psychology behind positivity. He offers a fresh perspective, moving beyond the clichéd advice of 'just think positive,'…
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I’m sure you’ve heard of the Pareto principle, or the 80-20 rule where 80% of consequences or results come from 20% of causes—or efforts. On the one hand it’s great because you’re getting huge value out of some of the work you’re doing…. but which part? That’s the rub and trying to answer that question is the work of entire industries and an import…
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Ready to boost your book sales significantly and position yourself as a leading authority in your niche market? In this insightful episode, Chris Benetti, the visionary behind Smart Author Media, shares innovative marketing techniques to help authors successfully market and sell their books. Here's what you'll gain from listening to this interview:…
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I have a weakness for walls of text. I really do. See, I love to teach and think and expound and explain, and I do it best in writing. This is, as I have been frequently reminded by my wonderful business partner, rather merciless on the end reader, on websites, in newsletters and emails, and sometimes even on social media. And it's a problem becaus…
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Have you ever wondered how television can amplify your book's visibility? This week's guest expert is Meredith Allen Breitstein, internationally acclaimed speaker, leadership trainer, and host of "The Meredith Show." She shares invaluable insights on making your book TV-ready. From crafting a compelling pitch to delivering memorable sound bites, di…
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Stop me if you've heard this one: I want to develop a passive income stream. You've heard it; you might have thought of it—I definitely have. But I've also been in the Internet marketing industry long enough to know that while evergreen, scalable monthly recurring revenue is possible and can over time be largely automated, passive is at best an exa…
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Do you want to uncover the secrets to anchoring a solid book marketing strategy to enhance your sales success? This week's guest expert is Alyssa Berthiaume, a professional writer, entrepreneur, and expert in authentic storytelling. Together, we delve into the intricacies of book marketing. Alyssa shares her unique perspective on connecting with au…
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Unless you’re overburdened with free time and a desire to learn a variety of new, highly specific skills or have a team member with the time, interest, and aptitude, starting a podcast for your company usually means hiring a third-party service provider. You’ve got a lot of options for what that relationship can look like. There are solo providers …
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Are you curious how to transform your right and elevate your book's success? Tune in as I chat with Alexandra Watkins, the creative force behind the naming firm Eat My Words, and author of the Inc. Magazine top ten marketing book, "Hello, My Name is Awesome." In this insightful episode, we delve into the crucial role branding plays for nonfiction a…
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There's a persistent myth in the podcasting world that you can use a little bit of someone else's content without facing any potential legal consequences whatsoever. Maybe 45 seconds of a really popular song or a clip from a TV show that perfectly demonstrates what you're talking about. It's not true. There are protections for other people's conten…
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Is your book the beginning or the end of your entrepreneurial journey? In this week's episode, experienced business coach, Margie Beiswanger, shares the secrets to transforming a single book into a multitude of golden opportunities. She explains how to use your book content in different ways to create online courses, blogs, and other content that c…
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Aligning your podcast with your business goals is crucial for success, which means you need to set clear podcast goals, choose the right format to achieve those goals, and understand industry best practices. Today I have the pleasure of sharing with you a conversation that I had with Beate Chelette, the Growth Architect. She's a business strategist…
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Want to boost your book sales using the power of podcasts? Tune into this week's episode as Susan Friedmann, the host of Book Marketing Mentors, shares her expert advice on unlocking podcast guesting secrets. Key takeaways include... Podcast Guesting: Take advantage of the most popular trend in book marketing by being a guest on podcasts. This is a…
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Podcasts can come in a lot of different shapes and sizes, and one of the first decisions you need to make as a podcaster is what type of show you want to create. This is one of the biggest early stumbling blocks company podcasters can run into, and the consequences of making the wrong choice can be severe when it comes to actually getting any value…
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Want to unlock your creative potential to unleash your authentic voice? In this week’s interview, Jennifer Dohr, shares her profound insights into harnessing the transformative power of authentic writing. As an acclaimed educator and the brain behind “Authentic Voice,” Jennifer explained her method of combining subconscious thoughts with real-life …
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On this episode of The Company Show, we’re taking a look at how Rayna Rokicki, the owner of Ladies First Digital Media and the host of the You Betcha She Did! podcast, uses a relationship-building guest strategy perfectly to grow her show and her business. Relationship-building is one of the most popular and effective podcast goals for companies. T…
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If you want to unlock the secret to becoming unforgettable online, then tune into this week's powerful interview with marketing expert, Virginia Parsons. Virginia brings an impressive three decades of industry insight, as she reveals her groundbreaking "Core 4" marketing strategy—a master plan that promises to propel authors from the depths of anon…
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Consistent practice doesn’t guarantee that everything will go perfectly—but it does make sure that you’ll be prepared for whatever happens. In this episode, director, actor, and educator, Meridith Grundei shares tips and strategies that will help you become ready and confident as a host, presenter, or guest! Meridith is an expert in communication a…
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How good are you at marketing yourself? Join me as I interview Caelan Huntress, the brilliant mind behind Stellar Platforms and the bestselling author of "Marketing Yourself." Caelan shares essential strategies for effective book marketing, emphasizing the journey towards finding what truly works. Key takeaways include: Avoiding Ineffective Marketi…
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When you podcast as a passion project, you need to have a why that keeps you going. When you podcast with the intent of turning it into a business, you need a plan to generate income to support the work. When you podcast in support of your existing business you need... well, it depends on your business. But whatever your business is, and however yo…
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Unlock the secrets to fiction book marketing success! Join me for an enlightening interview with renowned author, writing coach, and podcaster, Kevin Johns. Discover game-changing strategies, tactics, and mindset shifts that will take your fiction career to the next level. Key insights include... The significance of writing an incredible book as a …
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Whether you're a seasoned author or just starting out, this podcast hones in on how resilience, perseverance, and innovative marketing strategies can lead to success. Tune in for some inspiration and insights from Susan's personal experience on how to boost your book sales. Key takeaways: Resilience vs. Perseverance: Susan distinguishes the two, no…
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Do you dream of making your book a huge success? Don't let marketing challenges hold you back! Join me in this week's powerful episode with publishing expert Michelle Vandepas as she reveals the secret formula for turning your book into a marketing triumph. What you'll takeaway is how to... Pin down what you want readers to remember; it's your key …
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