Case Study: Growing a Media Business Through Podcasting with Rayna Rokicki

The Company Show

On this episode of The Company Show, we’re taking a look at how Rayna Rokicki, the owner of Ladies First Digital Media and the host of the You Betcha She Did! podcast, uses a relationship-building guest strategy perfectly to grow her show and her business.

Relationship-building is one of the most popular and effective podcast goals for companies. This helps them create and nurture the connections they need for different kinds of business growth, from new leads, to educating and serving existing customers, to referral partners, to potential collaboration partners, and dare I say, maybe even new friends too.

Rayna created a great show and strategically uses it to grow her media business by connecting with potential clients, refining and experimenting with formats to use within the business, and creating awareness of the many amazing women in her area, herself included.

It is a fantastic conversation and you're really going to enjoy it.

Tune in to the full episode to learn about:

• Rayna’s team templates and workflow
• Goal setting and pivoting
• Tech tools and social media strategies
• How all of these helped Rayna achieve her long-term objectives

Don’t forget to join us for our free monthly strategy calls on the third Thursday of every month!

Key Quotes

"I've definitely learned that you need to throw out perfection, and I tell it to my clients all the time. If you want perfect, this is not the right space for you. You just have to get started, you have to dive in, and you got to learn along the way." - Rayna Rokicki

"Just start. Don't get stuck." - Rayna Rokicki

Resources

One Stone Creative | LinkedIn | Twitter | Facebook | Instagram

Make sure to check out our free Monthly Strategy Calls!

Podcasting for Business Conference 2023 Recordings

Learn about what other business podcasters are doing:

• State of Business Podcasting Report 2023

Rayna Rokicki Website | Instagram | LinkedIn | You Betcha She Did!

Related:

• The Ultimate Guest Pitching System with Kris Ward
• A Dance of Guests and Hosts: Optimizing Your Workflows and Relationships with Jason Cercone
• Finding and Inviting Guests to Your Podcast
• Don’t Leave Your Guest Guessing
• Why Don’t Podcast Guests Share Their Episodes?

PFBCon 2023 Recordings

Whether you're a solopreneur, manager of a department, principal at a firm, or a non-fiction author ready to expand into audio, the Podcasting for Business Conference will help you leverage a podcast to meet your business objectives.

Missed PFBCon 2023? Check out the recordings!