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Joy, Email and Your Podcast with Shannon Hernandez
Manage episode 410563822 series 3318151
Вміст надано Megan Dougherty. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Megan Dougherty або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
I’m sure you’ve heard of the Pareto principle, or the 80-20 rule where 80% of consequences or results come from 20% of causes—or efforts.
On the one hand it’s great because you’re getting huge value out of some of the work you’re doing…. but which part?
That’s the rub and trying to answer that question is the work of entire industries and an important activity for business owners and marketing managers evaluating what they and their teams spend time on.
It’s one of the reasons we developed the Business Podcast Blueprints - so it would be easier to see what work was creating what results to facilitate strategic decision making. I remember when we first started One Stone Creative, and I was another one of those marketers who just kind of threw up her hands and said: it’s going to work but we don’t exactly know why.
It was only through years of experimentation, data collection and analysis that we started to see the patterns that let us codify the Blueprints into tools that could be used proactively to get specific business outcomes and the attendant clarity—from podcasting.
Most of us aren’t just podcasting through, we’re blogging, and posting on social media, making videos hosting events, and creating visuals.
And there’s an expert I’m really excited to introduce you to who is bringing a wonderful level of rigor and analysis to content marketing more generally, with a special emphasis on the king of all content—the email.
My guest today is Shannon Hernandez, the creator of the Joyful Business Revolution.
We’re talking about data, we’re talking about working according to your strengths, we’re talking about email the as-of-yet unseated, most profitable form of communication on the internet, and we’re doing it with Shannon’s specialty—absolute joy.
If you want to step up your content creation game and learn more about the power of email, listen to the episode or read the blog post: https://podcastingforbusiness.com/TCS074
Tune in to the full episode to learn about:
- The Content Personality Quiz
- Creating content outside your personality
- Why Shannon is shifting to email
- Podcasting and email marketing
- How to bring joy to the content creation process
- Cold emails and effective engagement
- How Shannon used The Business Podcast Blueprints
Don’t forget to join us for our free monthly strategy calls on the third Thursday of every month!
Key Quotes
"I've asked myself several times over the last couple of years, did I make a mistake in picking joy as the leader of the brand Joyful Business Revolution? Because early on, we attracted a lot of people who were not joyful at all, and what they wanted was joy.” - Shannon Hernandez
“If the only way to keep my business going was an email every 2 hours on Facebook, I just burn it to the ground.” - Megan Dougherty
Resources
One Stone Creative | LinkedIn | Twitter | Facebook | Instagram
Make sure to check out our free Monthly Strategy Calls!
Podcasting for Business Conference 2023 Recordings
Learn about what other business podcasters are doing:
Shannon Hernandez Website | LinkedIn
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