Кращі подкасти про Webtrends Optimize (2024)

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Episode 4 - Troubleshooting Sample Ratio Mismatch 16:13

16d ago16:13

16:13

In this episode, we re-purpose content from Webtrends Optimize's Help Centre that offers guidance on troubleshooting a common problem known as Sample Ratio Mismatch (SRM), where one variant in an AB test receives significantly less traffic than others. We outline several possible causes for SRM, including incorrect test location, flawed segmentatio…

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Series 5 Episode 11 - Are qualifications essential in starting out in CRO, or are they 'trumped' by experience? 31:44

26d ago31:44

31:44

On this episode of #thebiglift we are joined by Stacey Cooper, Analytics Freelancer at Sharper Digital. Stacey discusses the power of gaining experience in business and the opportunities it can bring. Whilst qualifications are still important, there is also a lot to be learnt from great mentors and hands-on experience. Something that is particularl…

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Episode 3 - Affinity Modelling: The missing piece to Personalisation 7:16

29d ago7:16

7:16

Website Personalisation has become more advanced than ever, and users expect businesses to provide a tailored experience. Affinity methods recognise the need to understand consumers and create experiences that reflect this. In this episode, we explore the effect this will have on your visitors, building brand loyalty and Conversion Rates. This podc…

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Episode 1 - An Introduction to TESTWORLD 1:03

1M ago1:03

1:03

Welcome to Testworld: An AI's Take on AB Testing and CRO. This podcast showcases just how clever AI can be, transforming existing content to bring new conversations into the fold. We will be exploring a variety of topics over the course of this series, feeding in our own blogs, articles, webinars and other content, and turning them into short, easi…

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Episode 2 - Looking at GA4 Data Discrepancies 10:14

1M ago10:14

10:14

GA4 is still a hot topic in the Digital Marketing world, despite it being 4 years since it first launched. At Webtrends Optimize we continue to support our clients as they try to understand why the numbers do not always match their expectations, but there is still a lot to unpick. In this episode we explore some of the reasons why your GA4 data mig…

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Series 5 Episode 10 - Why measurement frameworks that help deliver a common language are a hot topic 38:39

1M ago38:39

38:39

This month we are joined by Bhav Patel, Product Analytics and Experimentation Director at Lean Convert. Bhav has been in the CRO space for more than 10 years, and is known in the industry for his popular CRAP (Conversion Rate, Analytics, Product) talks. On the podcast, Bhav discusses how measurement frameworks provide a common language that allows …

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Series 5 Episode 9 How can you prove the value of CRO / Testing without having to employ a full-time Analyst? 31:22

3M ago31:22

31:22

This month we are joined by Jake Lambert, Head of Conversion Services at Fresh Egg. Jake describes the growth and maturity of CRO, which he says has come as a result of more businesses experiencing the value of it. Something which Fresh Egg are so passionate about, they offer a Performance Guarantee. This involves Fresh Egg co-investing in the clie…

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Series 5 Episode 8 - Cracking the Code to Digital Media Subscription Success - Acquisition 33:10

3M ago33:10

33:10

On this month's podcast, we are joined by Kit Heighway, Director of Optimisation at Daydot. Kit has recently undertaken extensive research for his white paper on Subscriptions, and this episode focuses on acquisition when Cracking the Code to Digital Media Subscription Success. Kit explores the different type of subscriptions there are, why people …

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Series 5 Episode 7 - Attracting and retaining Millennials and Gen Z is getting harder - E.S.G and D.E.I can help. 34:46

5M ago34:46

34:46

We are in an era of heightened awareness around social and environmental responsibility, says Bud Johnston, this month's guest on #thebiglift podcast. Bud is the Founder and Strategic Consultant of Boxless, an organisation dedicated to helping businesses make positive changes and achieve success around their social and environmental responsibilitie…

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Series 5 Episode 6 - Learn how the Goodwood Group is meeting the challenge of migrating their complex multifaceted website 30:21

6M ago30:21

30:21

On this month's podcast, we are joined by Simon Gardiner, Head of Digital at the Goodwood Group. Simon takes us on an interesting journey around the migration of their website and the different tools and methods they are utilising to make this as seamless as possible. Website migration is a challenge for any business, but particularly when you have…

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Series 5 Episode 5 - How to build a Conversion Rate Optimisation culture to achieve quicker growth 30:26

7M ago30:26

30:26

This week we are joined by Richard Chapman, Head of Experimentation at 26 Agency. In this episode, we explore how to build and maintain a CRO culture for quicker growth to ensure you nurture your more engaged customers. But building this culture can be difficult, particularly if your organisation is new to CRO and experimentation. As someone who ha…

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Series 5 Episode 4 - How do you continue to feed the CRO engine beyond the quick wins? 38:10

8M ago38:10

38:10

On this month's podcast, we are joined by Steven Shyne, Co-Founder and Chief Operating Officer of CXperts. CXperts are a digital consultancy that work with a number of different organisations to help them empathise and connect with their users. On this episode, he explores how to plan beyond the quick wins to develop sustainable ongoing test concep…

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Series 5 Episode 3 - Is it possible to balance the demands of a profitable and growing business whilst supporting charitable causes? 35:03

9M ago35:03

35:03

On this month's podcast, we are joined by Gavin Willis, Founder and CEO of specialist SEO and Search marketing agency, Search7. Named as such due to their expertise in Search Marketing, and 7 as they give 7% of their profits to charity. They have an admirable approach to their way of working, encompassing their belief that 'we can all play a part i…

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Series 5 Episode 2 - With so much data to choose from, how do you avoid analysis paralysis? 36:39

10M ago36:39

36:39

On this month's #thebiglift we are joined by Gerry McNicol, Founder and CEO at Distil. Ai, who are experts at using data to improve commerce performance. Gerry explores how you can avoid 'analysis paralysis' so that your data is actually telling you useful things, and to avoid being overwhelmed with too much information. He also delves into the imp…

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Series 5 Episode 1 - "Conversion Rate Optimisation sucks if it's not strategic 42:43

10M ago42:43

42:43

On this month's podcast we are joined by CEO of AWA Digital, Johann Van Tonder. Johann is passionate about determining what people want to get done and how he can help them. He delves into his belief that an important part of the experimentation and growth mindset is not only learning from your own mistakes, but also the mistakes other people have …

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Series 4 Episode 12 - It's time we talked about giving something back to the community 24:52

12M ago24:52

24:52

Sussex Cricket Foundation is an important charity in the sporting community due to the work they do to bring joy and fulfillment to children who are often marginalised. We are incredibly proud that we are able to support them in a lot of the fantastic work they do. On this month's #thebiglift podcast, we are joined by Gary Wallis-Tayler, Aroop Tann…

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Series 4 Episode 11 - Do you know the real cost of customer acqisition and should you spend more on customer retention? 34:22

1y ago34:22

34:22

On this month's #thebiglift podcast, we are joined by Jason Smith, Vice President (UK and Europe) at MoEngage. He discusses at which different points of your brand journey you should prioritise customer retention over customer acquisition, and how this helps to get value from your marketing investments. He draws on the idea of choosing to focus on …

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Series 4 Episode 10 - How can Conversion.com's Lever Framework help drive huge value for your Experimentation Programs? 43:06

1y ago43:06

43:06

This month on #thebiglift podcast we have Edmund Beggs from Conversion.com! At Conversion.com, they have developed The Levers Framework which is a comprehensive map of the user experience features that influence conversion. Essentially, the framework helps you to understand and catalog different features of a user experience. There are different st…

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Series 4 Episode 9 - How can you build a conversion engine that drives better customer experiences 38:30

1y ago38:30

38:30

This month's #thebiglift podcast guest is Oliver Walker, Co-Founder and Managing Director of Hookflash Analytics, who are a dedicated digital analytics consultancy. Oliver's educational background in consumer psychology means he has an in-depth understanding of how to get into the minds of customers to deliver the products they want. He explores th…

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Series 4 Episode 8 - With so much data available, how do you make sense of it all to accurately gauge your audience 34:14

1y ago34:14

34:14

Simon Eaton, Managing Director at Fifty, is this month's #theBigLift podcast guest. Fifty’s advanced technology makes sense of complex audience datasets and groups them into tribes as a way to provide detailed audience insights. Simon describes their technology as setting them apart from other agencies; getting meaningful results from understanding…

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Series 4 Episode 7 - Are we forgetting the person behind personalisation? 41:16

1+ y ago41:16

41:16

This month on #thebiglift podcast we are joined by Sarah Cridland, Lead Optimisation Strategist for REO and Webtrends Optimize Product Director, Sandeep Shah. They discuss how getting to know each individual customer and why they are shopping on your site is paramount for effective personalisation. Moreover, it’s ‘tapping into the experience the us…

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Series 4 Episode 6 - With consumers facing greater economic pressures, is it time to double down on building better customer relationships? 39:21

1+ y ago39:21

39:21

This month's podcast guest is Dinah Alam, Head of UX and CRO at Rocketmill. Dinah has a wealth of experience delivering growth to online channels and is passionate about the customer experience. In this episode, she delves into the importance of being bold and making deeper changes into your UX Design, but this can only be done with innovation and …

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Series 4 Episode 5 - With the sunsetting of Google Optimize, is now the time to find a new CRO partner? 29:25

1+ y ago29:25

29:25

This month's podcast guest is Justin Hobbs, Vice President of Partnership and Demand at Webtrends Optimize. He discusses his role and why he is passionate about partnerships, and how they help businesses to grow. He says, 'They lend themselves brilliantly to the partner model, there is so much value added to take to a client.' As well as expanding …

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Series 4 Episode 4 - We should be testing to learn and not testing to win, but shouldn't we also be continually learning to test? 43:50

1+ y ago43:50

43:50

This week's podcast guest is Shiva Manjunath, Experimentation Manager at Solo Brands. Shiva is passionate about CRO, and is one of the most enthusiastic CRO experts we've had. He says part of his love for it is down to the mystery of experimentation; when you test with live people, you never quite know what the result will be. Shiva also describes …

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Series 4 Episode 3 - Is writing for conversion a mixture of Art and Science and can Chat GPT replace those human skills? 38:04

1+ y ago38:04

38:04

Eden Bidani, Head of Strategy and Copy at CAPE Agency, is this week’s #thebiglift podcast guest. Eden talks about her background in sociology and anthropology, and how this first piqued her interest in building a connection through marketing and sales. She says, ‘I think what a lot of people in the industry will emphasise is that marketers need to …

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Series 4 Episode 2 - How to get the best out of high performing teams and why it's sometimes best to be brutally honest 32:21

1+ y ago32:21

32:21

This week’s podcast guest is Matt Turner, CEO at The Creative Group. Over the last 16 years, Matt has developed an organisation of 6 companies, all based around different aspects of marketing which compliment each other. Matt discusses his view that motivation is a team thing, and each member has a different part to play, so they all need to be tre…

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Series 4 Episode 1 - Looking back over the last 4+ years and looking forward to the future of CRO 36:00

2y ago36:00

36:00

Matt Smith has been CEO of Webtrends Optimize for 4 and a half years now, and a lot of this time has been dictated by Covid and an economic crisis. But, he argues that the future of CRO is bright, as more and more businesses move online. The key is driving users to your site and getting them to convert. He says, ‘‘A lot of people don't realise that…

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Series 3 Episode 11 - Is Customer Experience more important during the cost of living crisis? 46:01

2y ago46:01

46:01

Is customer experience still a priority in the current economic climate? This is the topic we cover today on #theBigLift podcast. We interview Tim Williams, Planning Director at London based agency Four Forty, which focuses on customer-focused behavioural change. Tim explains that an important part of his job is to help brands improve customer expe…

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Series 3 Episode 10 - The state of CRO and Experimentation in Other Regions: Germany 37:39

2y ago37:39

37:39

"Accepting being open to the outcome of the experiment is the essence of experimentation", says Nils Koppelman, the founder of Berlin-based 3tech GmbH in our latest #theBigLift podcast.Nils, who made the journey from designing e-commerce websites for friends and family to setting up his own CRO agency, shares with us his thoughts on experimentation…

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Series 3 Episode 9 - Using Analytics data is essential to prioritise CRO experiments 30:44

2y ago30:44

30:44

When it comes to understanding the pain points of the customer journey, Contentsquare offers businesses easy to understand, and actionable, data at a very granular level. My guest on #theBigLift podcast today, James Fearne, Lead Customer Success Manager at Contentsquare, talks about how analytics and data can support conversion optimisation in sett…

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Series 3 Episode 8 - Does your organisation have data fluency? 36:41

2y ago36:41

36:41

In this episode of #theBigLift podcasts we talk about #data with Penelope Bellegrade, founder of The Data Touch, a company that brings data coaching to the real business world. Penelope firmly believes that to be credible as a business leader you need to be fluent in understanding and talking data at all levels of marketing decisions. That's why ha…

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Series 3 Episode 7 - Is your Website redesign "upside down"? 40:37

2+ y ago40:37

40:37

Having taught UX at Arts University Bournemouth George Beverley at Insightful UX offers a unique perspective on UX, copy-writing, web-development and data analysis."The most important element of a great website is the ability to welcome and engage a user within the first few seconds. We have to respect the time of our visitors and give them what th…

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Series 3 Episode 6 - Are you ready for Google Analytics 4? 52:29

2+ y ago52:29

52:29

“The transition to GA4 is like moving from driving a car to flying a helicopter", says Jill Quick, a hugely experienced analytics consultant who runs The Colouring in Department. #theBigLift podcast invites Jill today to have an in-depth conversation on how the move to GA4 can redefine the way businesses collect and use data. While the transition p…

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Series 3 Episode 5 - How to get the most from your online forms 31:17

2+ y ago31:17

31:17

"Every form is different and it all depends on the objective you are looking to achieve" says the latest guest on #theBigLift podcast, Alun Lucas, Managing Director of Zuko Analytics. Who suffers the most from badly designed forms and what businesses can do to improve forms conversions were just some of the questions we discussed. Alun offers plent…

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Series 3 Episode 4 - Why Experimentation is not all about short-term success 37:12

2+ y ago37:12

37:12

"You cannot grow the brand without hitting short-term targets", says James Addlestone, Chief Strategy Officer at Journey Further, the guest of #theBigLift podcast today.Webtrends Optimize

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Series 3 - Episode 3 -It's time for Experimentation to be recognised 26:32

2+ y ago26:32

26:32

Recognition for individuals happens in many industries. In recent weeks we have celebrated the achievements of those in the film and TV Industry. However, there is little or no recognition for those individuals that work tirelessly inside of companies, large and small who make significant impact on the way that that those company websites deliver i…

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Series 3 Episode 2 - Has the CRO market matured as a 'must have' solution? 32:22

2+ y ago32:22

32:22

"Crafting a hypothesis and knowing what data points would confirm or deny it" lies at the core of optimisation says AJ Davis, founder of Experiment Zone, our guest on #theBigLift podcast today. AJ was part Google Optimize product launch team and has a real passion for data, optimisation and user experience. Her track record, coupled with a backgrou…

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Series 3 Episode 1- Is CRO implemented differently for B2B and B2C Clients 35:58

3y ago35:58

35:58

Every single project we do starts with question "Why have you not made a purchase today?", says Ross Davies MD at Strafe Creative, the guest of this month's episode of #theBigLift podcast.Our conversation touched on some compelling topics from how you can overcome low traffic and the diverse user journeys conundrum when working with B2B clients, to…

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Series 2 Episode 10 - Can you define the true value of CRO? 34:57

3y ago34:57

34:57

#TheBigLift podcast starts the new year with an in depth interview with Andrew Furlong, Managing Director of REO Digital and one of the most experienced CRO practitioners out there. Andrew believes that conversion rate optimisation has massive potential in maximising acquisition spent and driving greater life time value from existing customers; but…

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Series 2 Episode 9 - Is conversion more than just CRO 39:57

3y ago39:57

39:57

Today #theBigLift podcasts welcomes @Chloe Thomas, international keynote speaker, author and the host of the eCommerce MasterPlan and Keep Optimising podcasts. Having had vast experience of both traditional and online marketing, Chloe is unambiguously passionate about marketing delivering sales. She advocates that successful marketing relies on qua…

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Series 2 Episode 8 - How to improve visitor attention and prepare for the loss of 3rd Party Cookies 35:22

3y ago35:22

35:22

Join us for a fascinating conversation with Ben Parr, the founder of Octane AI about doing business in a world without third party cookies, on #theBigLift podcast. Ben firmly believes that the demise of third party cookies will massively change the way eCommerce players do their business. With the focus having to change from acquisition to optimisa…

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Series 2 Episode 7 - Is Conversion Rate Optimisation essential to eCommerce? 36:54

3y ago36:54

36:54

Is Conversion Rate Optimisation essential to eCommerce? This is the question posed to Matt Abbott, Head of Growth, and Samantha Fraser, Digital Strategy Manager, at Swanky.In the latest edition of #TheBigLift podcast they aim to answer this, plus, discuss how important it still is to know your customer and where to find them, how delivering great c…

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Series 2 Episode 6 - Profitability and research should drive CRO, not just winning experiments 38:39

3y ago38:39

38:39

"The value of experimentation is that it fuels innovations." says Jonny Longden, the head of of CRO at @Journey Further, who has joined us at #theBigLift podcast today.Jonny shares his vision about what conversion rate optimisation can bring to businesses, and it's not just about the focus on ROI and successful tests. Jonny is confident that using …

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Series 2 Episode 5 - Meet the team: Chris Kennedy - seeking the truth 31:02

3+ y ago31:02

31:02

Chris Kennedy, Services Director here at Webtrends Optimize has a passion for the truth. Since studying Mathematics for Decision Making at university, Chris has always used analytical analysis to determine what he believes is an accurate representation of the truth which stands up to close scrutiny. The well known saying there are “lies, damned lie…

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Series 2 Episode 4 - A tale of two marketers, from colleagues to life-long friends 39:23

3+ y ago39:23

39:23

A complex digital marketing landscape gave rise to the concept of "T-shaped marketer" and has changed collaboration between teams, client and agencies. This is the theme we discuss today on #theBigLift podcast with Kerry O'Brien (who now runs her own marketing consultancy, KOKO) and Nicki Moody (Project Management Director @Fresh Egg Digital Market…

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Series 2 Episode 3 - What is Digital Optimisation and why is it important? 35:00

3+ y ago35:00

35:00

"You should get more comfortable with failing in CRO" says today's guest of #theBigLift podcast, Veronica Bogdacenco, Digital Marketing Specialist. Veronica, who is also a trainer in digital optimisation, advocates a holistic view on conversion rate optimisation, which should not come to the detriment of the performance of the site, its SEO or long…

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Series 2 Episode 2 - The Demise of the third Party Cookie- Good or Bad? 32:10

3+ y ago32:10

32:10

In the latest episode of #theBigLift podcast we discuss the hot topic of how Google's decision to remove third party cookies from Chrome will influence the advertising market and the public with @Simon Short, Digital and Media Director @Huawei and @Sandeep Shah, Product Director at Webtrends Optimize. Whilst the move is likely to benefit Google its…

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S2: Episode 1 - Marketing at Different Ends of the Spectrum 31:09

3+ y ago31:09

31:09

Delighted to open our second series of #TheBigLift podcast with the wonderful @Clare Moore, Product and Marketing Director of @Cancer Research UK. Clare started her marketing journey at the tender age of 19 at Flying Colours and Club 18-30, which soon after became part of Thomas Cook, and is now leading the marketing strategy of Cancer Research UK.…

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Episode 20 - Can you still be passionate about Experimentation after 20+ years? 36:08

4y ago36:08

36:08

One thing you learn when you do a lot of testing is that it's very hard to guess what's going to work, things that you have seen as no brainers will surprise you by having a detrimental impact, and things that seemed like they would never work, will have a very positive effect" says Jonny Longden, Co-founder and Director of Journey Further, in toda…

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Episode 19 - Digital Marketing: Science or Art? 31:04

4y ago31:04

31:04

"Investment you make in marketing should have a return on that investment" believes @Robin Auld, today's guest on #theBigLift podcast. Robin, former Marketing & Sales Director at Domino's, prides himself in delivering best of class marketing consultancy to a whole range of top brands, and he sustains that marketing is a science with its main succes…

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