Кращі подкасти про Adoperations (2024)

1
Fluency Presents…Accelerating AdOps: Tech-Enabling Your Teams to Deliver More Results at Less Cost 1:15

4d ago1:15

1:15

In this 4-part miniseries presented as part of Advertising Week’s long-running AW360 podcast, we’ll explore the many unique challenges today’s marketers face and how they go about tackling them. In each episode, we’ll speak with experts about topics such as multi-location, multichannel, demand gen, maintaining efficiency and performance, and of cou…

1
The Importance of Data Collaboration and the Future of AdTech - Part 2 27:48

23d ago27:48

27:48

Tune in to Episode 15 of AdTech with AlikeAudience, where Adrian Williams, Head of Strategic Data Partnerships & Corporate Development at OnAudience, and Bosco Lam, Co-founder and CEO of AlikeAudience talks about the importance of data collaboration as the industry continues to grow and welcome in newer players into the space. We also take a dive i…

1
The Importance of Data Collaboration and the Future of AdTech - Part 1 25:55

24d ago25:55

25:55

Tune in to Episode 15 of AdTech with AlikeAudience, where Adrian Williams, Head of Strategic Data Partnerships & Corporate Development at OnAudience, and Bosco Lam, Co-founder and CEO of AlikeAudience talks about the importance of data collaboration as the industry continues to grow and welcome in newer players into the space. We also take a dive i…

1
Scott Tieman, Global Head of AdTech & MarTech at Star 18:45

29d ago18:45

18:45

In this episode, we sit down with Scott Tieman, Global Head of AdTech & MarTech at Star, to explore how generative AI is reshaping agency-brand relationships, transforming commercial models, and redefining value propositions in the creative industry. How generative AI is reshaping agency-brand relationship: https://star.global/posts/generative-ai-i…

1
Ellie Beasley-Gould, Growth Director, Xynteo 21:35

1M ago21:35

21:35

Back from the Summer break, we’re pleased to welcome Xynteo’s Growth Director, Ellie Beasley-Gould to the show to discuss ESG messaging, putting sustainability at the heart of business, and taking a systemic approach to find new growth opportunities.Advertising Week

1
Robin Lickliter, Chief Experience Officer, Sparks 18:18

3M ago18:18

18:18

On this episode of AW360 we’re pleased to welcome Robin Lickliter, Chief Experience Officer of Sparks. Ahead of the Cannes Lions festival, Robin discusses what to expect in Cannes, exciting new categories, and what she thinks people will be talking about both during the festival, and after the dust settles. Sparks: wearesparks.com Robin on LinkedIn…

1
Allan Nicholson, Head of Advertsing Solutions, Harmonic Inc 19:30

4M ago19:30

19:30

On this episode of AW360 we speak with Allan Nicholson, Head of Advertsing Solutions at Harmonic Inc. Allan tells us how Harmonic is helping to innovate in the video monetization space, how AI has been an essential tool for quite some time, and what the future holds.Advertising Week

1
Jeremy Steinberg, Chief Revenue Officer, Fandom 24:57

4M ago24:57

24:57

Today on AW360 we’re all about pop culture’s millions of fans as Jeremy Steinberg, Chief Revenue Officer at Fandom, joins to discuss the importance of the fan community, Fandom’s impressive and marketer and brand-friendly technologies, and of course, Call of Duty.Advertising Week

1
Alex Song, CEO, Proxima 17:25

4M ago17:25

17:25

On this episode of AW360 we speak with Alex Song, CEO of Proxima. Alex walks us through all things artificial intelligence, including how AI is used to track customers, how it can assist with customer retention, and what the future holds.Advertising Week

1
Austin Pollock, Head of Brand Partnerships, Doing Things 17:49

5M ago17:49

17:49

Austin discusses how brands can incorporate cultural-relevance into their marketing strategies, how Doing Things identifies the social communities, and shares how advertisers can better leverage content and creator brands during a turbulent time in the digital media industry.Advertising Week

1
Nancy Reilly, Vice President, Consumer Research at 84.51˚ 18:32

5M ago18:32

18:32

Today we welcome Nancy Reilly, Vice President, Consumer Research at 84.51˚. Nancy discusses 84.51˚’s new report on customer behavior and why survey data doesn’t always match real-world behavioral data.Advertising Week

1
Minou Clark, SVP of Digital, Paris Hilton’s 11:11 Media 18:05

5M ago18:05

18:05

Minou discusses how Paris / 11:11 Media has been able to keep Paris relevant over the last two decades, how she’s reaching Gen-Z, and 11:11’s platform-specific, data-driven approach to engage with audiences.Advertising Week

1
Sarah Lent, President, Doremus+Co 19:24

5M ago19:24

19:24

This week on AW360 we welcome Sarah Lent, President of Doremus+Co, a global leader in B2B marketing and communications. Sarah discusses how her Silicon Valley upbringing informs her role, how AI is impacting the industry overall, and offers predictions as to what challenges and opportunities are ahead.…

1
Christian Muche, CEO & Co-Founder Beyond Ordinary Events, Inc & POSSIBLE 16:21

6M ago16:21

16:21

On this episode of AW360 we speak with Christian Muche, CEO & Co-Founder Beyond Ordinary Events, Inc & POSSIBLE about the upcoming POSSIBLE event happening in Miami Beach, April 15-17 2024. Christian discusses what makes POSSIBLE different from other industry events, why Miami Beach is a perfect backdrop to POSSIBLE, and his learnings from his care…

1
Amit Seth, Global Head of Data and AI, The Weather Company 28:25

6M ago28:25

28:25

On this episode we’re pleased to welcome Amit Seth, Global Head of Data and AI at The Weather Company. Amit discusses media and marketing evolution, what marketers should be leaning into in 2024, and how The Weather Company is poised to help.Advertising Week

1
Tracey Pattani, CEO, Butler, Stern, and Shine Partners 19:36

6M ago19:36

19:36

On this episode of AW360 we speak with Tracey Pattani, CEO of BSSP (Butler, Stern, and Shine Partners) Tracey discusses the importance of collaboration, the experience of taking over the CEO role at the dawn of the pandemic, and where she’d like to see the industry head in the coming years.Advertising Week

1
Alan Miles, CEO, NCSolutions & Paul Gelb, Sr. Director and NA Head of Media Activation and Investment, Bayer 25:09

7M ago25:09

25:09

To kick off our 9th season of AW360 we’re pleased to welcome Alan Miles, CEO of NCSolutions (NCS) and Paul Gelb, Sr. Director and North America Head of Media Activation and Investment at Bayer. Alan and Paul discuss what 2024 might look like for advertisers, AI, retail media, and much more.Advertising Week

1
Rachel Chukura, Head of Consumer, The Weather Company 15:36

9M ago15:36

15:36

In this episode of AW360 we chat with Rachel Chukura, Head of Consumer, The Weather Company – an IBM company. Rachel discusses the how weather impacts consumers, how marketers can work weather considerations into their everyday marketing, and poses the question: Is Weather the ultimate influencer? (Advertising Week

1
Rhys Cater, Group Chief Solutions Officer, Precis 26:00

9M ago26:00

26:00

In this episode of AW360 we chat with Rhys Cater, Group Chief Solutions Officer at Precis. Rhys takes us through the current state and definition of marketing ethics, the role they play in modern marketing, and consumer considerations.Advertising Week

1
Barbara Connors, Vice President, Commercial Insights at 84.51˚ 21:38

9M ago21:38

21:38

In this episode of AW360 we chat with Barbara Connors, Vice President, Commercial Insights at 84.51˚ about nearly every aspect of Kroger’s marketing that you could cover in less than a half hour.Advertising Week

1
Andrey Kazakov, VP Revenue, Non Gaming, AppLovin 10:15

10M ago10:15

10:15

In this episode of AW360 we chat with Andrey Kazakov, VP Revenue, Non Gaming at AppLovin. Andrey discusses the state of the mobile market, learnings from mobile gaming, and looks to the future of the mobile segment of the industry.Advertising Week

1
Greg Wester and Josh Qualy, Digital Turbine 11:00

10M ago11:00

11:00

Recorded live at Advertising Week New York 2023, we sit down with Greg Wester, SVP of Marketing, and Josh Qualy, VP of Regional Sales East, at Digital Turbine.Advertising Week

1
Matt Wasserlauf, CEO and Founder, Blockboard 10:50

10M ago10:50

10:50

Recorded live at Advertising Week New York 2023, we sit down with Matt Wasserlauf, CEO and Founder, Blockboard, about the current (and future) of CTV and advertising waste.Advertising Week

1
Donna Sharp, Managing Director, Medialink 16:28

10M ago16:28

16:28

Recorded live at Advertising Week New York 2023, we sit down with Donna Sharp, Managing Director at Medialink, for a decidedly optimistic chat about the industry.Advertising Week

1
Camie Cox, Director of Integrated Production, Made in Network 12:08

10M ago12:08

12:08

Recorded live at Advertising Week New York 2023, we speak with Camie Cox, Director of Integrated Production at Made in Network about influencers and the rise of influencer media networks.Advertising Week

1
Jill Gray, EVP Marketing, VidMob 13:02

10M ago13:02

13:02

Recorded live at Advertising Week New York 2023, we speak with Jill Gray, EVP of Marketing at VidMob.Advertising Week

1
Matt Wurst, CMO, Kazm 15:22

10M ago15:22

15:22

Recorded live at Advertising Week New York 2023, we speak with Matt Wurst, CMO at Kazm.Advertising Week

1
Cint’s New AI Research 15:59

10M ago15:59

15:59

Recorded just after Advertising Week New York 2023, we speak with Kathryn Rydberg and Ariel Madway of Cint about their recent (and incredibly fascinating) AI Research Report.Advertising Week

1
BBC Studios 22:08

10M ago22:08

22:08

Recorded just after Advertising Week New York 2023, we speak with Nat Poulter, VP Digital – Commercial, and Jasmine Dawson SVP Digital of BBC Studios about streaming, content, and the marketing of legendary BBC Studios IP.Advertising Week

1
Nick Morgan, CEO and Founder, Vudoo 8:41

10M ago8:41

8:41

Recorded live at Advertising Week New York 2023, we speak with Nick Morgan, Founder and CEO at Vudoo.Advertising Week

1
Michael Lebowitz, Founder and Executive Chairman, Big Spaceship 20:49

10M ago20:49

20:49

Recorded live at Advertising Week New York 2023, we speak with Michael Lebowitz of Big Spaceship about coffee, content, and creativity.Advertising Week

1
Chris Breen, Partner & Chief Creative Officer, Chemistry 20:19

10M ago20:19

20:19

Recorded live at Advertising Week New York 2023, we speak with Chris Breen of Chemistry about the rise (and eventual domination, we hope) of soccer in America.Advertising Week

1
Keith Bendes, Vice President, Marketing & Strategy, Linqia 9:49

11M ago9:49

9:49

Recorded live at Advertising Week New York 2023, we speak with Keith Bendes of Linqia about the state of creators in 2023 and beyond.Advertising Week

1
Lindsay Kramer, Senior Director, Client Strategy & Solutions, OUTFRONT Media 16:33

11M ago16:33

16:33

Recorded live at Advertising Week New York 2023, we speak with Lindsay Kramer of OUTFRONT Media about the role of Out of Home in the modern marketing mix.Advertising Week

1
Chris Comstock, Chief Growth Officer, Claravine 17:48

11M ago17:48

17:48

One this episode of AW360 we speak with Chris Comstock, Chief Growth Officer at Claravine. Chris and I discuss data standards, the benefits of a standardized data taxonomy, and of course, how generative AI fits into the larger data process picture.Advertising Week

1
Dan Murphy and Ali Stevenson, Best Buy Ads 14:11

11M ago14:11

14:11

On today’s episode we feature Dan Murphy, Senior Manager, Marketing Strategy at Best Buy Ads, and Ali Stevenson, Senior Manager, Partner & Category Marketing at Best Buy Ads. Dan and Ali discuss the nature of Best Buy Ads role in the marketing industry and Best Buy’s incredibly interesting and beneficial partnership with the NFL.…

1
David Anderson and Julian Jacobs, UTA Partners and Co-Heads of the Entertainment & Culture Marketing Division 26:05

11M ago26:05

26:05

David Anderson and Julian Jacobs of UTA Marketing return to AW360 to discuss their AWNewYork session, the power of branded entertainment, and trends happening across the entertainment marketing landscape.Advertising Week

1
How Advertisers Should Cope With a Post-Cookie World and The Importance of First-Party Data With LiveRamp Head of SEA, Seow Ping Tan 27:30

12M ago27:30

27:30

Tune in to episode 14 of AdTech | AlikeAudience, where the Head of South East Asia, LiveRamp Seow Ping Tan, and AlikeAudience Co-founder Bosco Lam talk about the importance of using first-party data in a privacy-compliant manner as advertisers transition to a post-cookie world in digital advertising, with business and technology journalist Duncan C…

1
Great Minds: People and Culture – Trailer 0:55

1y ago0:55

0:55

Advertising Week is proud to present Great Minds People and Culture, a podcast dedicated to exploring the art of intentional leadership during times of change. The goal of Great Minds People and Culture is to provide our audience with practical strategies, reliable data, and tangible advice as we look to empower leaders seeking to make a positive i…

1
How to Secure Data Collaboration and User Privacy in the New World of Data Clean Rooms 32:30

1y ago32:30

32:30

Tune in to episode 13 of AdTech | AlikeAudience, where Director of Business Development & Strategy Juan Baron and AlikeAudience Co-founder Bosco Lam talk about the role of Data Clean rooms and Data Collaboration in the AdTech Marketing Industry, with business and technology journalist Duncan Craig. Tune in to get intriguing insights on: Active vs. …

1
Jiri Bures, Executive Creative Director, Imagination 20:47

1y ago20:47

20:47

On this episode we welcome Jiri Bures back to the show. Jiri is executive creative director at Imagination and walks us through how Imagination has been working in the metaverse since his last visit, how Imagination is using AI tools – and has been using them for quite some time – and weighs in on what we might look forward to in an artificial inte…

1
Michael Watts, Co-Founder and CEO, Hook 17:20

1y ago17:20

17:20

On this episode we speak with Michael Watts, Co-Founder and CEO at Hook. Michael discusses the origins of his Michigan-based agency, technology from both a creative and practical perspective, and his thoughts on effective company cultures.Advertising Week

1
Rob Hall, CEO, Playground XYZ 22:45

1y ago22:45

22:45

On today’s episode I speak with Rob Hall, CEO of Playground XYZ, a global, Australian based attention and optimization company. Rob discusses how attention measurement has grown to become a hot topic and user-friendly ways to measure and optimize in a cookie-less era.Advertising Week

1
Todd Taylor, Executive Director and Head of Brand & Global Marketing, frog 13:10

1+ y ago13:10

13:10

On today’s show I welcome Todd Taylor, executive director and head of brand and global marketing at frog. Todd discusses the secret to frog’s 50+ years of creative success, their upcoming presence at Cannes Lions – including creativity, confessions, and clothing, and gives his thoughts on artificial intelligence.…

1
Andrew Serby, Chief Commercial Officer, Zefr 16:42

1+ y ago16:42

16:42

On today’s episode I speak with Andrew Serby, Chief Commercial Officer at Zefr. Andrew and I discuss everything from how brands can cope in a social world filled with misinformation to why all of us should be less worried about using TikTok.Advertising Week

1
Jonny Grum, Founder & CMO, Trouble Maker 21:00

1+ y ago21:00

21:00

On today’s podcast we feature Jonny Grum, Founder and CMO at Trouble Maker. Jonny and I discuss disruption, as well as Trouble Makers work with some of biggest brands in a variety of spaces, among them: Lego and Red Bull’s Fashion Brand Alpha Tauri.Advertising Week

1
How to Kick-Start your Programmatic Advertising Career with Expert Trainer Helene Parker 29:34

1+ y ago29:34

29:34

Tune in to episode 12 of AdTech | AlikeAudience, where Programmatic Ads Trainer Helene Parker, and AlikeAudience Chief Strategy Officer Elice Lau, talk about training new entrants to the programmatic advertising market and staying on top of the fast-moving digital space, with business and technology journalist Duncan Craig. Tune in to get intriguin…

1
Dean Rojas, President & Co-Founder, Gassed 15:00

1+ y ago15:00

15:00

On today’s show I speak with Dean Rojas, President and Co-Founder at Gassed, a TikTok focused social creative agency. Dean discusses how TikTok has earned their reputation as the most creative and fun social platform, how brands can easily answer ROI questions and garner new customers, and how much of the coverage of US government concerns around T…

1
Mark Fisher, President & CEO, OTT.X 22:09

1+ y ago22:09

22:09

On today’s episode we speak with Mark Fisher, President & CEO of OTT.X, not-for-profit trade association that has been supporting the home entertainment industry for over 30 years. Mark discusses the rise of Free Ad-Supported Television or FAST and why it’s a great channel for brands, as well as the X-fronts, their upcoming two-day event for media …

1
Eric Mayhew, Co-Founder, President, and Chief Product Officer, Fluency 24:28

1+ y ago24:28

24:28

On today’s episode I speak with Eric Mayhew, Co-Founder, President, and Chief Product Officer and Fluency. Eric and I discuss Fluency’s evolution, the integration of Muse, a ChatGPT enhanced tool now available in their platform, and the integration of Generative AI into marketing automation.Advertising Week

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