Кращі подкасти про Programmatic (2025)

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181. How Programmatic Buyers Think About UGC with Andrew Super from Nextdoor - Live Episode from Cannes Lions 2025 13:20

6 днів тому13:20

13:20

Direct from La Croisette, The Programmatic Digest lands at Cannes Lions 2025 to unpack the biggest stories, trends, and power players shaping the future of advertising. Join us as we interview industry leaders, innovators, and disruptors live from the Croisette—diving into everything from UCG to data privacy and the evolving programmatic landscape.…

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180. From History Major to MadTech Leader: Heather Macaulay on Tech Stack Clarity, Connectivity, and Career Advice 31:13

13 днів тому31:13

31:13

In this episode of the Programmatic Digest, we sit down with Heather Macaulay, President of MadTech, an AdTech consultancy transforming how teams approach data, integrations, and strategy. Heather shares her unexpected journey into ad tech—from Newbury Street project management to Pubmatic to founding MadTech—and the lessons she’s picked up along t…

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179. From Intern to Programmatic Media Director: Navigating Career Growth and Industry Insights with David Wiener 33:18

26 днів тому33:18

33:18

In this episode of the Programmatic Digest, we talk with David Wiener, Director of Programmatic Media at a large agency group. He shares how he got started in programmatic as an intern at a small shop while studying at Hofstra and how he worked his way up through companies like Quotient to his current leadership role. David talks about how he staye…

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178. Audience First, Attribution Always: A Practical Workshop for Traders 37:15

рік тому37:15

37:15

This is the third episode in a special 3-part series sponsored by Drako! Check out the YouTube Interview here: https://youtube.com/live/fd_t1dFcxZM In this episode, we sit down with Giorgia Howell, Head of Managed Services at Drako, to break down the art and science of smart programmatic advertising. Whether you’re a newbie trader or learning how t…

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177. Programmatic Media Planning with a Data-First Mindset 37:06

рік тому37:06

37:06

This is the second episode in a special 3-part series sponsored by Drako! Check out the YouTube Interview here: https://youtu.be/jXgKLxwVj44 In this episode, I talk with Natalia Ruelas from Drako about her journey from studying marketing in Canada to becoming an account manager in programmatic advertising. She shares how important it is to research…

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176. Choosing The Right Data Partner In The Crowded Programmatic Market 43:25

рік тому43:25

43:25

This is the first episode in a special 3-part series sponsored by Drako! In this episode, I talk with Stewart Sullivan, CEO of Drako, about his journey from being a marketing student at Concordia University to leading a fast-growing programmatic data company. Stewart shares what it’s like to work in ad tech as a former trader and why it’s so import…

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175.5. Programmatic Hands-On Keyboard Training (June Specials) 1:59

рік тому1:59

1:59

https://reachandfrequencycourse.thinkific.com/courses/program What it is: A 4-week live accelerator for programmatic traders and ad ops pros who want to level up fast inside the DSP, using real campaigns and walkthroughs. Who it's for: Junior traders who want hands-on experience Client service or ad ops pros managing campaigns In-house marketers pi…

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175. Reaching Hispanic Audiences with Premium Video + Programmatic Power 38:36

рік тому38:36

38:36

In this episode, we’re joined by Augusto Romano, co-founder of Digo, and Anthony Gonzalez from JWP Connatix, to break down how smart video strategies and real partnerships are helping brands connect with the growing U.S. and Hispanic audience. Augusto shares how Digo was built to serve vibrant communities such as Dominicans, Puerto Ricans, Salvador…

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S.20 - Video First: Estrategias para Maximizar Ingresos en Medios Digitales con Álvaro Al. Cuesta 42:01

рік тому42:01

42:01

En este episodio hablamos con Álvaro Cuesta sobre cómo los publishers pueden optimizar sus estrategias de monetización a través del video. Álvaro comparte recomendaciones clave, incluyendo la elección de los mejores vendors de video, la importancia de revisar el archivo ads.txt y seleccionar partners estratégicos. Además, ofrece consejos tanto para…

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174. Curation & SPO: Simplifying Programmatic with Bob Regular at Infolinks 41:31

рік тому41:31

41:31

In this episode, we sit down with Bob Regular, CEO of Infolinks, to explore the evolving world of programmatic advertising and the rising importance of curation. Bob walks us through his journey in digital media—from the dial-up days to today’s complex ad tech ecosystem—offering valuable insights along the way. We dive into how Supply Path Optimiza…

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173. Adtech Economic Forum Discussion with Shannon Rudd and Allie Lichtenberg 35:22

рік тому35:22

35:22

In this episode of the Programmatic Digest Podcast, Shannon Rudd and Allie Lichtenberg joined us to talk about their experience at the AdTech Economic Forum, an event created by Rob Beeler and Tom Triscari. Allie shared how excited she was to win a free ticket, showing how helpful it is to give new professionals chances to grow. Shannon talked abou…

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172. Marketecture Live Takeaways: Privacy, Diversity, and Identity Discussion with Shannon Rudd and Allie Lichtenberg 48:41

рік тому48:41

48:41

In this episode of the *Programmatic Digest Podcast*, we hear the unique career journeys of Shannon Rudd and Allie Lichtenberg into adtech. Allie, who started in biology and chemistry, now runs her own programmatic media buying company, Ad Lucem. Shannon shares her experience moving from publishing to consulting for midsize publishers, showing how …

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171. Women Leading the Way in Ad Tech with Ann Tarasevich 36:11

рік тому36:11

36:11

Ann Tarasevich, the visionary leader of Access Marketplace, joins us to unravel the complexities of leadership in the ad tech world. With her rich experience at the intersection of academia and digital marketing, Ann takes us on a journey through Ukraine's evolving programmatic advertising landscape. Discover how her company’s innovative technology…

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170. Trailblazing Women in Ad Tech: Balancing Expertise, Strategy, and Curiosity 44:44

рік тому44:44

44:44

Trailblazing Women in Ad Tech: Insights from StackAdapt Leaders In this episode, we welcome three inspiring women from StackAdapt who share their journeys and wisdom on navigating the ad tech industry with confidence and curiosity: Anna Grodecka-Grad, Senior Vice President of Global Client Services, discusses balancing technical expertise with stra…

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169. Growth Audience Targeting with Crystal Foote at Digital Culture Group 39:28

рік тому39:28

39:28

Ever wondered how to truly connect with your audience and level up your marketing? In this episode, I sit down with Crystal Foote, CEO of Digital Culture Group, to talk about the power of targeted audience growth. Crystal shares her journey—from finding inspiration to taking action—and how she’s helping brands reach diverse audiences in a meaningfu…

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168. Why Your programmatic Media Plan is Failing: Awareness vs. Conversion Mistakes 22:23

рік тому22:23

22:23

In this episode, we talk about the big mistake many brands make when planning and measuring their ads. Our guest, Chelsey, explains why you can’t measure awareness, consideration, and conversions the same way. She breaks it down simply: Awareness ads should be measured by how many people see them (reach, impressions, CPMs). Conversion ads should be…

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167. SPO, AI, and Attention: the New Era of Programmatic Advertising with Albert Thompson 54:06

рік тому54:06

54:06

In this insightful episode, Albert Thompson, Managing Director, Digital Innovation at Walton Isaacson (https://www.waltonisaacson.com/), shares his forward-thinking take on where programmatic advertising is headed. He challenges the industry to rethink outdated processes, improve partnerships, and embrace smarter ways of working. Looking ahead to 2…

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166. Here's Two Ways To Level Up In 2025 1:48

рік тому1:48

1:48

About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. We do so by providing on-demand lessons via the Reach and Frequency® program (https://reachandfrequencycourse.thinkific.com ), a dope community with like-minded programmatic experts, and live free and paid group coach…

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165. Programmatic Traders and Revenue Growth 4:24

рік тому4:24

4:24

In this episode, we dive into the vital role programmatic traders play in driving revenue growth and how sales and account teams can support them. Learn how programmatic traders, through precise targeting, campaign optimization, and KPI-focused monitoring, nurture the business and drive success. We also explore the importance of sales and account t…

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164. Workshop #3 Preview: Reporting & Analysis 3:09

рік тому3:09

3:09

Feel Free to Check out YouTube version here: https://youtu.be/fdUQVGYdS-0 Enroll to our Streamline, Optimize, and Report: Free 3-Part Workshop Series for Programmatic Ninjas In workshop #3, we are focusing on: - Translating data into words everyone on the team understand - writing an analysis Join this workshop if you are looking to get a straight …

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163. Workshop #2 Preview: Optimization 3:13

рік тому3:13

3:13

Feel Free to Check out YouTube version here: https://www.youtube.com/watch?v=a55qWDSYxrU Enroll to our Streamline, Optimize, and Report: Free 3-Part Workshop Series for Programmatic Ninjas In workshop #2, we are focusing on: - Defining optimization levers, as in the video - Understanding how to optimize if you only had 15 mins or less - Walking thr…

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162. Preview of Workshop 1 out of 3: Pre-Campaign Launch 1:41

рік тому1:41

1:41

We are a week away from the first workshop of 3 in our series: Streamline, Optimize, and Report: Free 3-Part Workshop Series for Programmatic Ninjas In workshop #1, we are focusing on: - Set up best practices with the help of AdLib: DSP Advertising Made Easy - QA best practices with the support of AtomicAds Join this workshop if you are looking to …

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161. Day 2️⃣: Optimize Frequency Caps #programmaticadvertising 1:30

рік тому1:30

1:30

If I had 8 days to prep my programmatic campaigns before 🎄, here’s what I would do daily, in 150 words or less: Frequency caps determine how often your ads are shown to the same user. Too high, and you risk ad fatigue or wasted impressions; too low, and you might miss opportunities to engage a receptive audience. Analyze performance data to see how…

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160. Day 1️⃣: Audit/QA All Active Programmatic Campaigns in Your DSP(s) 1:30

рік тому1:30

1:30

If I had 8 days to prep my programmatic campaigns before 🎄, here’s what I would do daily, in 150 words or less: Day 1️⃣: Audit/QA Active Campaigns Begin by thoroughly auditing/QAing all active campaigns in your DSP. Check goals like pacing, budget utilization, and KPIs such as CTR, conversion rates. Ensure that campaigns are on track to meet their …

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159. Pre-Bid Filters and PMP Deals Training With Iesha White - Part 1 27:21

рік тому27:21

27:21

Check out the YouTube Video Here for better experience as we did share a deck: https://youtu.be/agn8qNhtnKU Welcome to the first part of our 55-minute training session, originally delivered in October, featuring the incredible Iesha White, founder of Multitudes Marketing and a trusted partner at Helene Parker Consulting. In this episode, we break d…

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158. Mastering TV Advertising: Balancing Traditional and Programmatic Strategies with Haley Wiaz 33:30

рік тому33:30

33:30

Join us as Haley Wiaz, Group Director of Digital at Scale Marketing, delves into the intersection of traditional TV and digital programmatic advertising. She explains how brands can blend the broad reach of traditional ads with the precise targeting of digital streaming, maximizing campaign effectiveness. Haley shares insights on the power of premi…

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157. Balancing In-House Expertise and Outsourcing with Helen Lum at AppScience 33:50

рік тому33:50

33:50

What makes programmatic campaigns so challenging, and is it better to manage them in-house or outsource? Join us as Helen Lum from AppScience, with over 15 years of industry expertise, provides an in-depth look into these crucial questions. Helen offers her perspective on the significance of third-party measurement solutions for transparency and th…

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156. Programmatic Curation, AI, and Global Collaborations with Seika Media 40:05

рік тому40:05

40:05

Join us as media industry veteran John-Paul graces the Programmatic Digest podcast, sharing his wealth of experience from Mindshare, Dennis Publishing, and Gameloft. We start on a light note with a chat about England's whimsical weather before diving into the fascinating world of programmatic curation. John-Paul sheds light on the value of curated …

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Insights from Stefanie Beach on Consultancy Transformation and Strategic Outsourcing 31:37

рік тому31:37

31:37

Stefanie Beach, founder and CEO of SMB Media Consulting, shares essential strategies for optimizing digital media in the latest Programmatic Digest podcast. She discusses her firm's evolution from a consultancy to a full-service media agency offering paid search, social media, programmatic, SEO, ad operations, and email marketing. Stefanie emphasiz…

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S19 - Masterclass Para Publishers Sobre First Party Data con Gabriel Weitz de AdGoat 40:05

рік тому40:05

40:05

¿Conocen a los Messi o GOAT de los Ads? Aunque Google no vaya a remover sus cookies de Chrome, esto no significa que nuestros pubs en Latam no deberían aprender nuevas herramientas y estrategias para organizar y monetizar su 1st party date. Hablamos de retail, CMPs, Google Sandbox y muchos temas más con Gabriel Weitz, COO de AdGoat.…

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153. I Served 1MM Impressions Blank: Here's How To Avoid 1:58

рік тому1:58

1:58

Join The Free Training Sponsored by Epom: How Not to Screw Up With DSP Setup: Top Mistakes to Avoid and Save a Fortune 🗓️ Thursday July 25th at 10 AM EST Can’t join Live? No problem, register and you’ll receive the recording to review after ✅ Extra Bonus if you join Live Designed specifically for ad agencies and programmatic in-house teams, this tr…

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152. How To Avoid Overspending in Your Programmatic Ad Campaign 2:00

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2:00

Join The Free Training Sponsored by Epom: How Not to Screw Up With DSP Setup: Top Mistakes to Avoid and Save a Fortune 🗓️ Thursday July 25th at 10 AM EST Can’t join Live? No problem, register and you’ll receive the recording to review after ✅ Extra Bonus if you join Live In this training, we will cover 10 specific mistakes with their solutions and …

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151. The Programmatic Ecosystem: Cookie Mapping vs. ID Bridging - Part 1 40:49

рік тому40:49

40:49

The YouTube vodcast may be more beneficial considering I walk through it and illustrate it all. https://youtu.be/5e8CWp3itHk New Reach and Frequency® program starting soon! Sign Up Here: https://www.reachandfrequency.live/courses/program This podcast was pulled from a live training we did a year ago explaining Cookie Mapping, also known as Cookie T…

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150. WTF is Programmatic Curation And Why Is It Important 34:34

рік тому34:34

34:34

New Reach and Frequency® program starting soon! Sign Up Here: https://www.reachandfrequency.live/courses/program Checkout this podcast on YouTube: https://www.youtube.com/watch?v=9q5GXfAI5Bc&list=PPSV Say goodbye to the outdated 'set it and forget it' mindset; we're here to show you why the human touch still reigns supreme in the face of AI's rise.…

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-HORS SERIE- The Artificial Intelligence Society : L'impact de l'I.A. sur les formations marketing 34:38

рік тому34:38

34:38

Avec 60% des compétences les plus demandées dans le marketing aujourd'hui liées à l'analyse des données et à l'IA, il est évident que la formation en marketing doit évoluer. Les universités et les institutions de formation adaptent leurs cursus pour inclure des modules sur l'apprentissage automatique, les algorithmes et l'analyse de données. De plu…

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-HORS SERIE- The Artificial Intelligence Society : L'IA et la transformation des métiers dans le secteur marketing 32:20

рік тому32:20

32:20

Selon Gartner, 30% des emplois dans le marketing digital seront automatisés d'ici 2025. Cela pousse les professionnels à se concentrer sur des tâches plus créatives et stratégiques, laissant les tâches répétitives aux machines. Les départements RH doivent désormais recruter des talents en IA et en analyse de données, et investir dans la formation c…

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-HORS SERIE- The Artificial Intelligence Society : IA et Protection des Données Personnelles 36:01

рік тому36:01

36:01

L’IA et la protection des données personnelles soulèvent des questions éthiques et juridiques majeures. En 2023, plus de 1,5 milliard de dollars d’amendes ont été infligés en vertu du RGPD pour des violations des données. Des incidents comme la fuite de données de Cambridge Analytica nous rappellent l’importance de la protection. Des solutions basé…

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-HORS SERIE- The Artificial Intelligence Society : L’impact de l’IA sur la créativité publicitaire 38:10

рік тому38:10

38:10

En 2023, les entreprises qui utilisent l’IA pour leur stratégie marketing ont vu leur retour sur investissement augmenter de 30 %. Des outils comme DALL·E ou Midjourney permettent de créer des visuels publicitaires en quelques secondes. Par exemple, Heinz a utilisé l’IA pour lancer sa campagne ‘Draw Ketchup’, générant des milliers d’illustrations u…

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-HORS SERIE- The Artificial Intelligence Society : Pas d’IA sans data : Comment la donnée s’impose comme la matière première de l’IA ? 44:22

рік тому44:22

44:22

Les données sont le carburant de l’IA. Selon IDC, la quantité de données produites atteindra 175 zettaoctets d’ici 2025. Dans les voitures autonomes, une seule journée de conduite génère environ 4 téraoctets de données par véhicule. Aujourd’hui, les modèles d’IA utilisent ces volumes massifs pour s’entraîner et s’améliorer. Les entreprises investis…

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-HORS SERIE- The Artificial Intelligence Society : IA et Publicité Ciblée 25:01

рік тому25:01

25:01

Aujourd’hui, nous abordons le sujet captivant de l’IA et de la publicité ciblée. Imaginez un monde où chaque publicité vous est aussi personnelle qu’une recommandation de votre meilleur ami – sauf que cet ami est un algorithme. Nous allons déballer le monde complexe de la publicité ciblée, où l’IA sait que vous voulez ces chaussures avant même que …

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-HORS SERIE- The Artificial Intelligence Society : L’Impact de l’IA sur les agences de publicité 33:41

рік тому33:41

33:41

Aujourd’hui, nous allons découvrir comment l’IA transforme les agences de publicité. À l’ère de l’IA, les agences de publicité doivent évoluer plus vite qu’un tweet devenant viral. Nous allons découvrir comment l’IA change la donne, permettant des campagnes si efficaces qu’elles pourraient, selon certains, vendre de la glace à un pingouin. Alors, r…

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-HORS SERIE- The Artificial Intelligence Society : IA et Éthique dans la Publicité 35:40

рік тому35:40

35:40

Dans un monde où vos appareils savent probablement plus de choses sur vous que votre mère, nous nous demandons : où traçons-nous la ligne ? Aujourd’hui, nous plongeons dans les eaux que certains jugent troubles, de la publicité ciblée notamment pour répondre à une question désormais séculaire : est-ce que mon smartphone m’écoute, ou est-ce que l’IA…

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-HORS SERIE- The Artificial Intelligence Society : Introduction à l’IA dans le Marketing Digital 38:29

рік тому38:29

38:29

Nous allons plonger dans le monde fascinant où le marketing rencontre le futur – oui, je parle de l’IA dans le marketing digital. Vous savez, l’IA est partout ces jours-ci, elle choisit même la musique que j’écoute en boucle. Mais saviez-vous qu’elle peut aussi prédire ce que vous allez acheter avant même que vous le sachiez ? Aujourd’hui, nous all…

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149. A Buyer’s Guide To addressing the impact of MFA sites on their programmatic campaigns 37:33

рік тому37:33

37:33

......Adalytic's report..... The revelations from Adalytics' March report are a “wakeup” call to demand higher standards across digital advertising platforms. I take you through the implications, discussing the performance of SSPs and DSPs certified by the Trustworthy Accountability Group (TAG) and why it's crucial to scrutinise traffic legitimacy.…

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S18. Editores al Frente: Estrategias Innovadoras en la Era de la Privacidad Digital 41:04

рік тому41:04

41:04

La masterclass de Diana Moyano: desde estrategias prácticas hasta consejos expertos, analizamos cómo los publishers pueden mantener la relevancia y la efectividad de sus estrategias de segmentación de usuarios sin depender de cookies. Únete a nosotros mientras desentrañamos los desafíos y descubrimos nuevas oportunidades para el éxito en el complej…

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148. A Buyer's Introduction to Made For Arbitrage (MFA) Sites 42:43

рік тому42:43

42:43

Could your ad dollars be slipping through the cracks of digital advertising? Our latest episode peels back on the shady world of Made for Arbitrage (MFA) sites, where clickbait is king and quality content takes a backseat. We discuss how your everyday household brands can inadvertently fuel these revenue traps, with the likes of Amazon and Forbes g…

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147. Transforming Ad Agencies with Automated Programmatic Solutions 43:28

рік тому43:28

43:28

Hélène Parker and Sergey from EPOM dive into maximizing agency efficiency and productivity, navigating the programmatic ad tech landscape. They underscore the role of programmatic traders in driving revenue and share EPOM's advanced technology empowering precise media buying. Balancing intuition with data-driven decisions and adopting tech stacks e…

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146. A Buyer's Introduction to Supply Path Optimization 1:07:41

рік тому1:07:41

1:07:41

Here’s a training I lead on LinkedIN and YouTube live in March on How to create a Supply Path Toolbox as a programmatic trader and buyer. I guide you through practical examples, including a live report analysis, offering a tangible grasp of optimizing a site's supply. We explore the importance of choosing the right Supply-Side Platforms (SSPs), sel…

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145. Elevating Ad Campaigns through Tactical DSP UtilizationWith Preciso 25:37

рік тому25:37

25:37

Our host, Hélène Parker, explores programmatic advertising with Manal Saho from Preciso, tracing her journey from business administration to leading Preciso’s global sales team. We uncover Preciso’s budget-friendly DSP solutions and the impact of international collaboration in the ever-evolving digital advertising landscape. We also dive into the s…

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144. A Deep Dive into the Evolution of Gaming Advertising With Playwire 38:46

рік тому38:46

38:46

Join me, Hélène Parker, as I chat with Playwire's CEO, Jason Dubin, about his unique journey from dentistry to digital media mastery. Discover the captivating realm of programmatic advertising and the dynamic world of video games as Jason unveils the intricacies of ad technology. We dive into Playwire's operations, simplifying complexities for cont…

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