Retail Media Leadership in Canada with Loblaw's Lauren Steinberg

The CPG Guys

The CPG Guys are joined by Lauren Steinberg, SVP of Media, Loyalty & Digital at Loblaw Companies Limited, Canada’s food and pharmacy leader, the nation’s largest retailer, and the majority unit holder of Choice Properties Real Estate Investment Trust. Loblaw – and its portfolio of grocery, health and beauty, financial services and apparel businesses – provides Canadians with an unparalleled mix of value, assortment and convenience, and offers Canadians two of the country’s most recognized brands – President’s Choice and no name.
Follow Lauren on LinkedIn here: https://www.linkedin.com/in/steinberglauren/
Follow Loblaw on LinkedIn here: https://www.linkedin.com/company/loblaw-companies-limited/
Follow Loblaw Advance online here: https://www.loblawadvance.ca/
Lauren answers these questions:

1. Loblaw is known by many names in Canada. Would you dimensionalize the Loblaw business and key metrics of the addressable audience you offer to brand advertisers?
2. What is Loblaw Advance? What are the component solutions that you make available to brand advertisers?
3. How does Loblaw use data from its loyalty programs to enhance customer experience?
4. What role does personalization play in Loblaw’s loyalty strategies and how do they align to merchant priorities?
5. How is Loblaw delivering meaningful retail media performance measurement to help brand advertisers be sure that their investments are effective?
6. How do you balance consumer privacy with the need for targeted retail media campaigns & how do you ensure that the personalization efforts don’t feel intrusive to customers?
7. How does Loblaw collaborate with brands to optimize retail media offerings for mutual benefit?
8. What are some of the trends in customer insights driving retail media activation that you are focused on developing the Advance platform looking forward?

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