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Omnichannel Leaders

Omar Fogliadini/LIFEDATA

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C’era una volta il digitale. Poi l’ecommerce. Il CRM. Ora il mondo è Omnichannel. Come cambia la shopping experience e la buyer journey quando il business avviene tra canali digitali e mondo fisico, e da offline a online? Cosa funziona e cosa no? Ogni mese portiamo spunti pratici dal campo: per business leader, da business leader. Con dati ed insights esclusivi dai tavoli di lavoro di Osservatori Digital Innovation, Nielsen IQ... Ogni puntata analizziamo, in modo semplice e diretto, il go to ...
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The Omnichannel Marketer Show - hosted by Kait Stephens - is frank discussion about what it takes to build a consumer brand, create a seamless omnichannel experience, and drive revenue and customer lifetime value across DTC, Amazon, and Retail Channels. If you’re looking for the latest strategies, tips, and trends from seasoned omnichannel marketers, want no-B.S. answers to your biggest ecommerce questions, need a perspective on how your peers are addressing the same issues, or just simply w ...
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The Omnichannel Roundtable

Brand Castle Growth Partners

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Welcome to The Omnichannel Roundtable, the essential podcast for industry leaders and innovators in the CPG space. Join hosts Bryan Alston and Yemeni Mesa, seasoned veterans in e-commerce and retail strategy, as they dissect the strategies of thriving in both brick-and-mortar and digital marketplaces. Each episode serves up in-depth discussions and tactical insights aimed at one goal: helping excellent founders and products win in store and online. From unearthing the secrets of getting more ...
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Welcome to week 5 of "The Omnichannel Roundtable." In this episode, Bryan Alston and Yemeni Mesa delve deep into the importance of contribution margin in retail businesses and how to few businesses optimize all of their actions and budgets towards this key metric. They highlight the need for alignment between finance and marketing departments to op…
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Vendiamo il sogno. Vendiamo l'esperienza: come l'omnicanalità ha cambiato il mondo del Travel. Stefano Pinzani, direttore Consumer Marketing Francia e Spagna di Costa Crociere ci racconta il business dietro il business. Da come i dati ci danno più controllo all'evidenza che l'impatto di WhatsApp e dei sistemi di messaggistica complica la buyer jour…
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On the final day of Sage Transform 2024, Jon Reed caught up with old school, returning podcast guest Joni Girardi of DataSelf. Girardi explained why self-service BI has fallen short for business and finance users in the midmarket. Jon gets Joni's take on what Sage Transform's AI announcements mean for customers when it comes to analytics, and the g…
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In this episode, we meet Chad Wilson, Head of Marketing at Olipop. ‍ Olipop is a better-for-you soda brand on a mission to make the world healthier and happier. In this episode, we discussed growth into retail, structuring marketing teams, understanding the customer journey, and staying close to consumers. ‍ Topics covered Brand awareness and brand…
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Welcome to week 4 of "The Omnichannel Roundtable." In this episode, Bryan Alston and Yemeni Mesa tackle the critical aspects of enhancing in-store performance for CPG brands. From navigating the nuances of account management to the importance of packaging translation across channels, they provide actionable insights based on real-world experience. …
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In this episode, we meet Preston Rutherford, Co-Founder of Chubbies. Chubbies was born in 2011 in San Francisco, they create men's shorts that aim to make every day feel like Friday at 5pm, bringing that chill vibe and good times to their audience. In this episode, we discussed omnichannel business, key lessons learned, and strategies for supportin…
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In this episode, we meet Chris Hobson, President and CEO of Rare Beauty Brands. Rare Beauty scales challenger brands with expertise in innovation, marketing, and infrastructure across various channels. In this episode, we discussed retail, e-commerce, direct-to-consumer channels, and how to build and scale an omnichannel brand in the beauty industr…
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Welcome to another engaging session of "The Omnichannel Roundtable." In this episode, Bryan Alston and Yemeni Mesa delve deep into the essence of community: what it means, its importance, and actionable strategies for brands to foster and monetize community engagement. Topics Covered Include: Defining Community: Unpacking the true meaning of commun…
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Welcome back to "The Omnichannel Roundtable," where this week, co-hosts Bryan Alston and Yemeni Mesa dive into the art and science of marketing your CPG product on a bootstrap budget. Sharing a wealth of experience and innovative strategies, this episode is a treasure trove for anyone looking to make a big impact with limited resources. Topics Cove…
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Join Jon Reed, Brian Sommer and special guest Molly Sands, who heads up Atlassian's Team Anywhere, to hit the highs and lows of the enterprise year so far - with special attention to the impact of Return to Office mandates, and what companies should do differently. As always, bring your smartest and snarkiest commentary to share.Note: the link to A…
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Join Josh Greenbaum, ASUG CEO Geoff Scott and Jon Reed for their latest attempt to get to the bottom of SAP's innovation and AI strategy. But unlike their last contentious debate, this one is more of a back-and-forth on the impact of enterprise AI, what SAP's AI strategy means for customers - and how customers should respond. The main SAP news stor…
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WHATSAPP BUSINESS PLATFORM 2024 Cosa cambia per la piattaforma per le aziende enterprise di WhatsApp Cosa si può fare e cosa no Nuovi formati, nuova UX, nuove possibilità di interazione per una mega-app sulla quale portare i propri processi di business Anteprima dalla presentazione ufficiale ai Meta Business Partner Messaging per WABA H12024 Per ve…
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Welcome to the pilot episode of "The Omnichannel Roundtable," where co-hosts Bryan Alston and Yemeni Mesa dissect the critical elements of scaling unit velocities in the competitive CPG landscape. In this episode, we unpack the challenges and strategies for achieving success both in-store and online. Grab your seat at our table as we delve into the…
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After a hectic week in Vegas, Jon asked returning champ Josh Greenbaum back onto the show to review impressions and takeaways from their time digging into Acumatica with customers, partners, and execs. Josh hadn't been to this show in a few years, so it was a good time to chart Acumatica's progress - and the work still ahead. Acumatica is one of th…
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Time for another "blogs that matter" special edition. Bring your smartest/snarkiest questions as we dig into Josh's recent post, the five horsemen of the business apocalypse. Those of you with AI fatigue will especially enjoy this one, as it turns out there are other pressing business problems to talk about in 2024. Note: if you enjoy unfiltered po…
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Ci sono brand che sono diventati il nome della categoria. Vale anche per Autogrill. Philippe Lazzarini, Responsabile CRM di Autogrill, ci racconta il business dietro al business: Cosa significa fare CRM in Autogrill Omnichannel come per un business in concessione? La loyalty e cosa si vende in Autogrill, a parte la ristorazione BONUS TRACK per l'in…
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In this episode, we meet Nadya Okamoto, Co-Founder of August. August is a brand revolutionizing period care with their sustainable, transparent, bold and inclusive approach on period products. In this episode, we discussed category disruption, influencer marketing, and evolving from DTC to omnichannel. ‍ Topics covered Consumer experience Product d…
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Bring your snarkiest snark, enterprise wit, and burning questions for one more enterprise month in review for 2023. Join Jon Reed, Brian "Brain" Sommer and special guest Meg Bear for our picks of enterprise highs and lows. Note: if you believe in the mission of this show: free/uncensored independent enterprise content with no commercial model, then…
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In this episode, we meet Gabi Lewis, founder and CEO of Magic Spoon Magic Spoon is a better-for-you cereal brand that is designed to taste like your favorite childhood cereals but low in sugar and high in protein. In this episode, we discussed category disruption, influencer marketing, and evolving from DTC to omnichannel. Topics covered Category D…
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In this episode, we meet Benjamin Witte from Recess. Recess is a relaxation drink. Recess is spearheading the category, like how RedBull started the energy drink category. Category creation, evolving from digitally native to retail, the DTC & omnichannel flywheel, and the trade-offs with DTC and retail. Topics covered Category creation Brand buildi…
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In this episode, we meet Steven Borrelli, the CEO and founder CUTS Clothing. CUTS is a clothing brand built for the sport of business. It started with t-shirts designed for the work setting and has since expanded to polos, pants, and jackets, and recently started a women's line. In this episode, Steven shares the lessons he learned from launching a…
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In this episode, we meet Colm Mackin, from Act+Acre Act+Acre is a women’s scalp care brand. In this episode, Colm shares a deep dive into how to have a successful launch in Sephora. Topics covered Scalp health Customer education Product Effectiveness Retail distribution Influencer marketing Focus Takeaways Scalp care (and other medical) products re…
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Sometimes, discussions go off the rails - in the best way possible. Earlier this fall, independent analyst Josh Greenbaum and ASUG CEO Geoff Scott joined Jon Reed to try to make sense of shift's in SAP's innovation/AI strategy - and the messaging around it. In this in-depth return, things get a bit heated. We start off with a catch up from the last…
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In this episode, we meet Eli Weiss. Eli ran Customer Experience at Olipop and Jones Road and recently joined Yoto, as VP of Retention and Advocacy. In this episode, we shares his perspective on how to deliver an amazing customer experience in an omnichannel setting. Topics covered Omnichannel vs. DTC experience Olipop and Jone’s Road’s omnichannel …
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On the last day of the first ASUG Tech Connect in New Orleans, Jon sat down with Josh Greenbaum to make sense of what just happened. What was on the agenda of the SAP tech leaders present? Was the show a success? If so - why? How did the interest in AI compare to the interest in S/4HANA? We discuss our own session with customers, what we learned in…
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L'OMNICANALITA' PORTA DISCONNESSIONE! Però anche un + 31% ▶️ Cosa significa fare Omnichannel nel Retail Fashion ▶️ Cosa dà risultati di business con il minor sforzo ▶️ Omnicanalità, intelligenza artificiale, prossimità, sostenibilità... tutti ne parlano, ma - A PARTE LE BUZZWORD - cosa si fa e cosa funziona? Fashion. Omnicanale. Customer-Centric. N…
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In this episode, we meet Jacob Zuppke, CEO of Whisper. Whisker is the maker of high-end pet products that replace house chores. Its flagship product is the Litter Robot, the #1 self-cleaning litter box for cats. In this episode, we discussed transitioning from DTC to a genuine omnichannel brand and the power of TV commercials. Topics covered Catego…
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Join Jon Reed and Brian "Brain" Sommer for this special fall event review, featuring guest star Laurie McCabe from the SMB Group. As usual, your snarky comments and smart ideas are expected. We'll pick the most notable content of the month, and try to make sense of a hype-laden AI event season. Note: if you like uncensored, unsponsored enterprise c…
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"We need a language on what's going wrong with work" - fantastic lead quote from my guest on Friday the 18, Melissa Swift. Bring your sharpest commentary on the problems of work, and what better work futures look like, with and without AI. Swift, the author of "Work Here Now: Think Like a Human and Build a Powerhouse Workplace," will count down the…
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Come sarà l'ecommerce nel 2024? ▶️ Omnicanalità, intelligenza artificiale, prossimità, sostenibilità... tutti ne parlano, ma - A PARTE LE BUZZWORD - cosa si fa e cosa funziona? ▶️ Come è diventato l'ecommerce quando le vendite calano e il potere d'acquisto si comprime? ▶️ Il Covid ha fatto male all'ecommerce. La minaccia per l'online ▶️ AI. Automaz…
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Meet Leslie Danford, the founder of Vitaminis. ‍ Vitaminis are nutritious, portable drink shots created to support healthy lifestyles. ‍ In this episode, Leslie talks about scaling from DTC to Omnichannel and how to bridge the gap btw offline and online. Topics Direct-to-consumer launch Omnichannel distribution Launching retail and Amazon Bridging …
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Ottobre è il mese dell'educazione finanziaria e queste sono le parole di Lorenzo Montanari, CEO di Avvera - Gruppo CREDEM, che ci racconta la sua maratona di sprint. Inizia la seconda stagione e Lorenzo ci racconta in anteprima il nuovo prodotto Buy Now - Pay Later per il negozio e il retail: "Le banche in generale, le finanziarie, hanno sempre gua…
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Meet Minesh Patel, CEO of Eczema Honey and Nigel Thomas, CEO of Alpha Inbound Eczema Honey is a skincare solution brand for people suffering eczema and sensitive skin. Alpha inbound is a digital marketing agency that specializes in health & wellness brands. In this episode, we dive into the relationship between brands and agencies, pitching to Walm…
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On the final day of SuccessConnect 2023, Jon sat down with Luke Marson for a wide ranging discussion on what he learned from his customer discussions at SuccessConnect, and how that matches up with what he heard from the keynote stage. Luke shares the questions about onboarding that were one big theme in his customer talks. He also details what the…
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Jon reignites his old school SuccessConnect podcast troublemaker series with SuccessFactors community leader and partner Chris Paine. Chris wrote a post prior to SuccessConnect about his predictions and expectations - did the show deliver? What did he learn as of the end of day one? The guys also get into the AI topic, reviewing how SAP can succeed…
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Meet Arjan Singh, the co-founder of Jolie. Jolie is a beauty and wellness brand dedicated to enhancing skin, hair, and overall well-being by ensuring the purity of shower water. In this episode, Arjan talks about Jolie’s brand story, the idea behind it & ways Jolie has conquered in its industry in less than 2 years. Topics Brand story of Jolie Co-f…
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WHATSAPP vs. EMAIL: Conversioni 10x - Analisi dei risultati delle campagne Luglio-Settembre 2023 - Best practices, come fare campagne su WhatsApp - Cosa costa non fare WhatsApp come strumento di marketing automation funziona ➔ Ha un tasso di conversione anche 10 volte l'email Ecco il link alla Live su Linkedin: https://lnkd.in/dBbPpnF4 Ci sono tant…
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On diginomica, I've been pushing back on the generative AI hype machine with vigor, but also digging into its enterprise possibilities. Who better for an enterprise AI gut check than Vijay Vijayasankar? Vijayasankar has a deep interest/passion for AI but also has a reputation for debunking its misconceptions. In his role at IBM managing financial s…
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In this spontaneous podcast review on the final afternoon of Oracle CloudWorld 2023, Jon Reed and Brian Sommer compare what they learned, culminating in Sommer's quip, "You may have to partner with your enemy, because that's what your customer wants." Customers definitely want more vendor options in their strategic mix - did CloudWorld support that…
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On July 20, 2023, during SAP's Q2 earnings call, SAP CEO Christian Klein made bold statements regarding the future of SAP innovation - in particular RISE, AI, and why SAP's close relationship with customers, including opt-in customer data, give SAP an AI advantage (and premium AI pricing). It is our view that these statements constitute a notable c…
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Okay, bring your popcorn and saltiest commentary - it's the debut of the enterprise month in review with Brian Sommer and yours truly. In this edition, we are joined by Hyoun Park of Amalgam Research to discuss his important post on Zoom's terms of service issues, and the implications for customers considering AI moves in the enterprise. In each ed…
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Meet Kai Lim the co-founder of Reprise Health. Reprise Health is taking Traditional Chinese Medicine and bringing it to the masses in a gummy form. In this episode, Kai dishes on DTC website quizzes, consumer psychology, Amazon, and growing wholesale with acupuncturists. Topics Innovations in traditional categories Audience discovery Channel select…
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Companies are whiffing on ESG - but why? Regulatory requirements bring added pressure, but the incentive to change goes well beyond that - as a new wave of ESG vendors demonstrate. This is now well beyond reporting. It's tracking/managing ESG in real-time across supply chains. Join Brian Sommer for his ESG research preview/reveal session - and brin…
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Returning champ Maureen Blandford is back, but much has changed. Now she's a founder of Serendipitus - and she's got some tough love talk (and data insights) into why digital transformations fail. Join our interactive, no filter discussion as Maureen takes us through the top digital transformation botches, and what we're gonna do about it. No buzzw…
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In this episode, we meet Christopher Jane, the CEO and Co-founder of Proper Good. Proper Good is a better-for-you meal brand that provides better quality low cost ready meals from soups to curries. Chris provides a masterclass in how to create an omnichannel brand experience across DTC & retail and much more. Topics covered Better-for-you category …
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In this episode, we meet Liz Gordon, Vice President at L Catterton. L Catterton is a the worlds largest consumer investment fund with $35B assets under management. Liz dives deep into growth investment, as well as the themes and metrics that drive investment evaluation and valuation, and much more. Topics covered Metrics for evaluating investments …
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In this episode, we meet Melanie Travis, CEO of Andie. Andie is a women’s swimwear brand that has the right suit for any occasion. Melanie goes deep on pop-ups, discussing strategy, tactics, and execution. Topics covered Starting with DTC Pop-up stores Wholesale distribution Lifetime value and scale in wholesale Leveraging data from DTC for retail …
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Come fa una media impresa manifatturiera italiana a battere le multinazionali globali? Ascolta Marzo Mazzucco, Chief Digital Officer e Chief Innovation Officer di Davines Group, l'azienda italiana che ha costruito il proprio successo sui pilastri della sostenibilità e della distribuzione indiretta omnicanale: Come fare innovazione digitale quando h…
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Enterprise video can be effective - or a true yawner. Join special guest Brent Leary as we discuss the highs and lows of enterprise video, and the secrets of his portable video gear and Playaz Production Network adventures with Paul Greenberg. We're also going to hash out the AI for video editing use case, share recent experiments - and the best op…
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Enterprise spring events were a generative AI carnival - but did we learn anything customers can use now? Forget keynote reviews - what did customers learn that can actually help them compete in a spank tunnel economy? Let's have an informal rehash shall we?There was enough generative AI hype to create a circus, but did we actually learn anything c…
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