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The Omnichannel Marketer

Kait Stephens

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The Omnichannel Marketer Show - hosted by Kait Stephens - is frank discussion about what it takes to build a consumer brand, create a seamless omnichannel experience, and drive revenue and customer lifetime value across DTC, Amazon, and Retail Channels. If you’re looking for the latest strategies, tips, and trends from seasoned omnichannel marketers, want no-B.S. answers to your biggest ecommerce questions, need a perspective on how your peers are addressing the same issues, or just simply w ...
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The Omnichannel Roundtable

Brand Castle Growth Partners

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Welcome to The Omnichannel Roundtable, the essential podcast for industry leaders and innovators in the CPG space. Join hosts Bryan Alston and Yemeni Mesa, seasoned veterans in e-commerce and retail strategy, as they dissect the strategies of thriving in both brick-and-mortar and digital marketplaces. Each episode serves up in-depth discussions and tactical insights aimed at one goal: helping excellent founders and products win in store and online. From unearthing the secrets of getting more ...
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Omnichannel Leaders

Omar Fogliadini/LIFEDATA

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C’era una volta il digitale. Poi l’ecommerce. Il CRM. Ora il mondo è Omnichannel. Come cambia la shopping experience e la buyer journey quando il business avviene tra canali digitali e mondo fisico, e da offline a online? Cosa funziona e cosa no? Ogni mese portiamo spunti pratici dal campo: per business leader, da business leader. Con dati ed insights esclusivi dai tavoli di lavoro di Osservatori Digital Innovation, Nielsen IQ... Ogni puntata analizziamo, in modo semplice e diretto, il go to ...
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show series
 
How this former Spotify exec uses data & consumer behavior to scale this subscription business. On the latest episode of the Omnichannel Marketer, I spoke with David Cutler, VP of Product & Design at Cook Unity. David started his career consulting with major CPG brands, helping them interpret big data sets to create better segmentation and advertis…
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In this ten minute update, Jon Reed asks Brian Sommer for the latest on why ESG is disrupting finance - and touching just about every corporate cost center. This podcast took place in advance of Brian's session at Planful Perform 2024 on ESG for finance professionals. Jon also asks Brian to weigh in on why ESG is perceived as too political, and wha…
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This week, we're thrilled to welcome Nick Robinson, former Chief Marketing Officer at Quest Nutrition and current VP of Marketing at Zero Longevity, join us to dive deep into the transformative strategies behind some of the most explosive growth stories in the CPG and tech industries. Topics Covered Include: The Quest Nutrition Success Story: Nick …
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In this on-site podcast taping in San Diego, Jon Reed and Brian Sommer review the hot topics at Planful Perform 2024. Obviously the potential and perils of AI for finance gets attention, but there is more - including the financial planning market, and what finance customers need to achieve better project results. Note: the final section of this pod…
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Retail & eCom, the one-two punch for evolving an entrenched category. On the latest episode of the Omnichannel Marketer, I spoke with Lisa Bubbers, Chief Marketing and Brand Officer at Studs. Studs is a new entrant in the ear piercing category – positioning itself as a piercing company instead of an earring brand. In contrast to Claire’s or the mal…
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In our prior podcasts on SAP's innovation direction, we debated everything from AI to RISE - with the goal of providing actions and context for customers. This time, we wade into deeper waters by looking at the role of SAP partners. Join us as Josh Greenbaum, ASUG CEO Geoff Scott and Jon Reed look at how SAP services partners are responding to disr…
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Join Brian Sommer and Jon Reed for another spicy, fun-filled edition of the Enterprise Month in Review. Our special guest feature is Maureen Blandford of Serendipitus, who will reveal her field lessons on the data pitfalls enterprises are falling into, and why slathering AI on questionable data is a fail. And: Blandford will tell us what the heck t…
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Join us in this enlightening session as we sit down with Dr. Ryan Lowery, a world renowned expert in health, longevity, and human performance. We dive into a lively discussion that spans the intricate connections between diet trends, CPG product innovations, and the science behind emerging health solutions. Topics Covered Include: Insights from a L…
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Without brand, growth and performance marketing are just flashes in the pan. In the wake of iOS 14 privacy changes & rising CACs, we’re no longer in an era where growth at all costs is a viable strategy anymore. I recently had the pleasure of speaking with Foujan Volk, the VP of Brand & Marketing at Parachute Home. She was the first marketing hire …
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Welcome to the first interview episode of The Omnichannel Roundtable! Join us in a lively session where we dive into the world of non-alcoholic craft cocktails with Thomas Angel, CEO and co-founder for Altitude Beverage Group. Discover the unique challenges and innovative strategies behind creating drinks that are not only alcohol-free but also del…
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Hyperpersonalization has been recognized as one of the seven defining patterns of AI. Why? Is it deserving? Useful? Buzzword mischief? Time for an enterprise BS detector dissection...Join me and CRM analyst and buzzword detoxifier Thomas Wieberneit as we pick apart hyperpsersonalization in this informal discussion. Where does hyperpersonalization w…
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Meet your customer where they want to shop. On the latest episode of the Omnichannel Marketer, I had the pleasure of talking with Sarah McNamara, Executive Vice President & General Manager at Peter Thomas Roth Clinical Skin Care and Naturally Serious Skin. Sarah is a beauty industry veteran, having worked at Unilever, L’Oreal, and grew her own beau…
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Intelligenza artificiale per Omnichannel: dati e insights dal tavolo di lavoro di Osservatori Digital Innovation del Politecnico di Milano e dal mio lavoro con 37 aziende in Q1, 24 Cosa stanno facendo le aziende Quali casi d'uso Quali rischi e opportunità Per vedere le slide, puoi collegarti alla registrazione della Linkedin Live, CLICCA QUI Segui …
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For this month's Enterprise Month in Review, Jon and Brian will be joined by a surprise special guest. We'll pick our top stories of the month, and then dig with our guest on the ups and downs of AI as a consideration in software selection, how to avoid the gotchas of software evaluation, how HR vendors are approaching AI, and more. As always, brin…
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Quale è il sistema più usato nel B2B? WhatsApp Francesca Forfori, Global Commercial Director di Art Cosmetics (con esperienze in Calligaris S.p.A., Design Holding SpA, Kiko Milano, Bolton Group, Shisheido) ci aiuta a capire - Come funzionano queste eccellenze italiane del B2B, dove spesso l'innovazione di prodotto è al centro del progetto - Le dina…
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Welcome to another insightful episode of "The Omnichannel Roundtable." In this session, Bryan Alston and Yemeni Mesa unravel the complexities of channel strategy for retail brands, providing a roadmap for navigating expansion from the first channel to multiple. Topics Covered Include: Channel Strategy Basics: Defining distribution channels and thei…
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Welcome to week 5 of "The Omnichannel Roundtable." In this episode, Bryan Alston and Yemeni Mesa delve deep into the importance of contribution margin in retail businesses and how to few businesses optimize all of their actions and budgets towards this key metric. They highlight the need for alignment between finance and marketing departments to op…
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Vendiamo il sogno. Vendiamo l'esperienza: come l'omnicanalità ha cambiato il mondo del Travel. Stefano Pinzani, direttore Consumer Marketing Francia e Spagna di Costa Crociere ci racconta il business dietro il business. Da come i dati ci danno più controllo all'evidenza che l'impatto di WhatsApp e dei sistemi di messaggistica complica la buyer jour…
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Welcome to week 4 of "The Omnichannel Roundtable." In this episode, Bryan Alston and Yemeni Mesa tackle the critical aspects of enhancing in-store performance for CPG brands. From navigating the nuances of account management to the importance of packaging translation across channels, they provide actionable insights based on real-world experience. …
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On the final day of Sage Transform 2024, Jon Reed caught up with old school, returning podcast guest Joni Girardi of DataSelf. Girardi explained why self-service BI has fallen short for business and finance users in the midmarket. Jon gets Joni's take on what Sage Transform's AI announcements mean for customers when it comes to analytics, and the g…
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In this episode, we meet Chad Wilson, Head of Marketing at Olipop. ‍ Olipop is a better-for-you soda brand on a mission to make the world healthier and happier. In this episode, we discussed growth into retail, structuring marketing teams, understanding the customer journey, and staying close to consumers. ‍ Topics covered Brand awareness and brand…
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In this episode, we meet Preston Rutherford, Co-Founder of Chubbies. Chubbies was born in 2011 in San Francisco, they create men's shorts that aim to make every day feel like Friday at 5pm, bringing that chill vibe and good times to their audience. In this episode, we discussed omnichannel business, key lessons learned, and strategies for supportin…
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In this episode, we meet Chris Hobson, President and CEO of Rare Beauty Brands. Rare Beauty scales challenger brands with expertise in innovation, marketing, and infrastructure across various channels. In this episode, we discussed retail, e-commerce, direct-to-consumer channels, and how to build and scale an omnichannel brand in the beauty industr…
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Welcome to another engaging session of "The Omnichannel Roundtable." In this episode, Bryan Alston and Yemeni Mesa delve deep into the essence of community: what it means, its importance, and actionable strategies for brands to foster and monetize community engagement. Topics Covered Include: Defining Community: Unpacking the true meaning of commun…
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Welcome back to "The Omnichannel Roundtable," where this week, co-hosts Bryan Alston and Yemeni Mesa dive into the art and science of marketing your CPG product on a bootstrap budget. Sharing a wealth of experience and innovative strategies, this episode is a treasure trove for anyone looking to make a big impact with limited resources. Topics Cove…
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Join Jon Reed, Brian Sommer and special guest Molly Sands, who heads up Atlassian's Team Anywhere, to hit the highs and lows of the enterprise year so far - with special attention to the impact of Return to Office mandates, and what companies should do differently. As always, bring your smartest and snarkiest commentary to share.Note: the link to A…
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Join Josh Greenbaum, ASUG CEO Geoff Scott and Jon Reed for their latest attempt to get to the bottom of SAP's innovation and AI strategy. But unlike their last contentious debate, this one is more of a back-and-forth on the impact of enterprise AI, what SAP's AI strategy means for customers - and how customers should respond. The main SAP news stor…
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WHATSAPP BUSINESS PLATFORM 2024 Cosa cambia per la piattaforma per le aziende enterprise di WhatsApp Cosa si può fare e cosa no Nuovi formati, nuova UX, nuove possibilità di interazione per una mega-app sulla quale portare i propri processi di business Anteprima dalla presentazione ufficiale ai Meta Business Partner Messaging per WABA H12024 Per ve…
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Welcome to the pilot episode of "The Omnichannel Roundtable," where co-hosts Bryan Alston and Yemeni Mesa dissect the critical elements of scaling unit velocities in the competitive CPG landscape. In this episode, we unpack the challenges and strategies for achieving success both in-store and online. Grab your seat at our table as we delve into the…
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After a hectic week in Vegas, Jon asked returning champ Josh Greenbaum back onto the show to review impressions and takeaways from their time digging into Acumatica with customers, partners, and execs. Josh hadn't been to this show in a few years, so it was a good time to chart Acumatica's progress - and the work still ahead. Acumatica is one of th…
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Time for another "blogs that matter" special edition. Bring your smartest/snarkiest questions as we dig into Josh's recent post, the five horsemen of the business apocalypse. Those of you with AI fatigue will especially enjoy this one, as it turns out there are other pressing business problems to talk about in 2024. Note: if you enjoy unfiltered po…
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Ci sono brand che sono diventati il nome della categoria. Vale anche per Autogrill. Philippe Lazzarini, Responsabile CRM di Autogrill, ci racconta il business dietro al business: Cosa significa fare CRM in Autogrill Omnichannel come per un business in concessione? La loyalty e cosa si vende in Autogrill, a parte la ristorazione BONUS TRACK per l'in…
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In this episode, we meet Nadya Okamoto, Co-Founder of August. August is a brand revolutionizing period care with their sustainable, transparent, bold and inclusive approach on period products. In this episode, we discussed category disruption, influencer marketing, and evolving from DTC to omnichannel. ‍ Topics covered Consumer experience Product d…
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Bring your snarkiest snark, enterprise wit, and burning questions for one more enterprise month in review for 2023. Join Jon Reed, Brian "Brain" Sommer and special guest Meg Bear for our picks of enterprise highs and lows. Note: if you believe in the mission of this show: free/uncensored independent enterprise content with no commercial model, then…
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In this episode, we meet Gabi Lewis, founder and CEO of Magic Spoon Magic Spoon is a better-for-you cereal brand that is designed to taste like your favorite childhood cereals but low in sugar and high in protein. In this episode, we discussed category disruption, influencer marketing, and evolving from DTC to omnichannel. Topics covered Category D…
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In this episode, we meet Benjamin Witte from Recess. Recess is a relaxation drink. Recess is spearheading the category, like how RedBull started the energy drink category. Category creation, evolving from digitally native to retail, the DTC & omnichannel flywheel, and the trade-offs with DTC and retail. Topics covered Category creation Brand buildi…
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In this episode, we meet Steven Borrelli, the CEO and founder CUTS Clothing. CUTS is a clothing brand built for the sport of business. It started with t-shirts designed for the work setting and has since expanded to polos, pants, and jackets, and recently started a women's line. In this episode, Steven shares the lessons he learned from launching a…
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In this episode, we meet Colm Mackin, from Act+Acre Act+Acre is a women’s scalp care brand. In this episode, Colm shares a deep dive into how to have a successful launch in Sephora. Topics covered Scalp health Customer education Product Effectiveness Retail distribution Influencer marketing Focus Takeaways Scalp care (and other medical) products re…
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Sometimes, discussions go off the rails - in the best way possible. Earlier this fall, independent analyst Josh Greenbaum and ASUG CEO Geoff Scott joined Jon Reed to try to make sense of shift's in SAP's innovation/AI strategy - and the messaging around it. In this in-depth return, things get a bit heated. We start off with a catch up from the last…
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In this episode, we meet Eli Weiss. Eli ran Customer Experience at Olipop and Jones Road and recently joined Yoto, as VP of Retention and Advocacy. In this episode, we shares his perspective on how to deliver an amazing customer experience in an omnichannel setting. Topics covered Omnichannel vs. DTC experience Olipop and Jone’s Road’s omnichannel …
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On the last day of the first ASUG Tech Connect in New Orleans, Jon sat down with Josh Greenbaum to make sense of what just happened. What was on the agenda of the SAP tech leaders present? Was the show a success? If so - why? How did the interest in AI compare to the interest in S/4HANA? We discuss our own session with customers, what we learned in…
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L'OMNICANALITA' PORTA DISCONNESSIONE! Però anche un + 31% ▶️ Cosa significa fare Omnichannel nel Retail Fashion ▶️ Cosa dà risultati di business con il minor sforzo ▶️ Omnicanalità, intelligenza artificiale, prossimità, sostenibilità... tutti ne parlano, ma - A PARTE LE BUZZWORD - cosa si fa e cosa funziona? Fashion. Omnicanale. Customer-Centric. N…
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In this episode, we meet Jacob Zuppke, CEO of Whisper. Whisker is the maker of high-end pet products that replace house chores. Its flagship product is the Litter Robot, the #1 self-cleaning litter box for cats. In this episode, we discussed transitioning from DTC to a genuine omnichannel brand and the power of TV commercials. Topics covered Catego…
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Join Jon Reed and Brian "Brain" Sommer for this special fall event review, featuring guest star Laurie McCabe from the SMB Group. As usual, your snarky comments and smart ideas are expected. We'll pick the most notable content of the month, and try to make sense of a hype-laden AI event season. Note: if you like uncensored, unsponsored enterprise c…
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"We need a language on what's going wrong with work" - fantastic lead quote from my guest on Friday the 18, Melissa Swift. Bring your sharpest commentary on the problems of work, and what better work futures look like, with and without AI. Swift, the author of "Work Here Now: Think Like a Human and Build a Powerhouse Workplace," will count down the…
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Come sarà l'ecommerce nel 2024? ▶️ Omnicanalità, intelligenza artificiale, prossimità, sostenibilità... tutti ne parlano, ma - A PARTE LE BUZZWORD - cosa si fa e cosa funziona? ▶️ Come è diventato l'ecommerce quando le vendite calano e il potere d'acquisto si comprime? ▶️ Il Covid ha fatto male all'ecommerce. La minaccia per l'online ▶️ AI. Automaz…
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Meet Leslie Danford, the founder of Vitaminis. ‍ Vitaminis are nutritious, portable drink shots created to support healthy lifestyles. ‍ In this episode, Leslie talks about scaling from DTC to Omnichannel and how to bridge the gap btw offline and online. Topics Direct-to-consumer launch Omnichannel distribution Launching retail and Amazon Bridging …
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Ottobre è il mese dell'educazione finanziaria e queste sono le parole di Lorenzo Montanari, CEO di Avvera - Gruppo CREDEM, che ci racconta la sua maratona di sprint. Inizia la seconda stagione e Lorenzo ci racconta in anteprima il nuovo prodotto Buy Now - Pay Later per il negozio e il retail: "Le banche in generale, le finanziarie, hanno sempre gua…
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Meet Minesh Patel, CEO of Eczema Honey and Nigel Thomas, CEO of Alpha Inbound Eczema Honey is a skincare solution brand for people suffering eczema and sensitive skin. Alpha inbound is a digital marketing agency that specializes in health & wellness brands. In this episode, we dive into the relationship between brands and agencies, pitching to Walm…
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On the final day of SuccessConnect 2023, Jon sat down with Luke Marson for a wide ranging discussion on what he learned from his customer discussions at SuccessConnect, and how that matches up with what he heard from the keynote stage. Luke shares the questions about onboarding that were one big theme in his customer talks. He also details what the…
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