How to Conduct a Competitor Analysis for Your Small Business

My Weekly Marketing

In the fast-paced world of business, keeping an eye on your competitors isn't just smart—it's essential. In this episode, we’re diving into the value of tracking your competitors and why it should be a key part of your marketing strategy.
Think of it like driving a car: you wouldn’t hit the road without checking your mirrors, right? Same goes for business! By understanding what your competitors are up to, you can stay ahead, spot opportunities, and make sure you're not missing out on any key moves in your industry.
Join me as I share hard-earned lessons from my failed invitation design business and reveal the secrets behind competitor analysis that could have saved my business.
In this episode, I share lessons I learned from a failed business and insights on how to identify your unique value proposition (UVP) and distinguish yourself in a crowded market. By examining what your competitors are up to, you can stay ahead of industry trends, meet customer needs more effectively, and even recognize that sometimes your competition isn't what you'd expect it to be—it's the alternative solutions your potential customers are currently using.
I'm also offering my competitor analysis tool, free of charge, that you can use to track the important details of your competition.
Tune in to kickstart your journey in staying one step ahead of your competition!
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Розділи

1. How to Conduct a Competitor Analysis for Your Small Business (00:00:00)

2. Introduction & Lessons from Starting a Business (00:00:28)

3. The Importance of Competitor Analysis and Unique Value Proposition (00:01:51)

4. Identifying Competitors and Strategic Analysis (00:05:19)

5. SEO and Competitor Tracking (00:13:23)

6. Adapting Competitors’ Strengths to Your Business (00:18:47)