Ep 26: How to Create Short Videos for Social That Sell (Without Selling Out)

Your Marketing Mentor, Hosted By Sherry Sutton

Feel awkward or cringey every time you hit record? You’re not alone—and this episode is going to change everything.

In this episode of Your Marketing Mentor Podcast, I’m breaking down the real reason video marketing feels so overwhelming for so many entrepreneurs—and how to finally create short-form videos for social media that actually sell your offers (without you having to sell your soul).

Whether you're camera-shy, overthinking every word, or just flat-out stuck in perfectionism, I’m giving you a simple, authentic approach to showing up on video with clarity, confidence, and consistency.

You’ll learn:

• Why you don’t need to be an influencer (or dance on TikTok) to grow your business with video
• How to ditch the performance mindset and connect through conversation instead
• The 3 C’s of video success (Clarity, Confidence & Consistency)
• The mindset shift that helped me show up on video—hat hair and all 😉
• Why stories sell and scripts repel—and how to craft video content that builds trust and converts
• My favorite tools and tricks for batch recording without burnout

PLUS: I’m sharing a sneak peek into my new Real and Ready program—an easy, fun, and done-for-you way to record 3 MONTHS of video content in just 90 minutes.

🎁 Free Download: Want to plan and film 3 short videos this week that actually sell?

Email me the word VIDEO at [email protected] and I’ll send you my free 5-minute training + checklist that walks you through it step-by-step.

⏱️ Episode Chapters

Use these timestamps to skip to your favorite part:

00:00 – Introduction to Video Marketing Challenges
02:46 – The Three C's of Video Success
05:51 – The Importance of Storytelling in Marketing
08:36 – Conclusion and Call to Action

💡 This episode is for you if:

• You feel nervous or self-conscious on camera
• You want to use Reels or TikToks to market your business but don’t know where to start
• You’re tired of marketing that feels fake, forced, or inauthentic
• You want to build connection, not just followers

🎬 Watch this episode on YouTube
🎧 Listen on Spotify, Apple Podcasts, or wherever you tune in

🚀 Let’s Talk Podcast Launch Lab
Want to go from idea → recording Episode 1 → launching by January 1, 2026? That’s what the Podcast Launch Lab is built for. Here’s what you get:
8 weeks of hands-on coaching + live sessions
In-studio and online classes covering strategy, tech, branding, thumbnails, show notes, the works
Done-for-you assets: intro/outro, episode 1 audio/video edited, thumbnails, reels, 10-episode content calendar, marketing plan, guest system, and more
Weekly meetings (online + in-person) from Oct 3 → Nov 21, 2025, then your launch Day is Jan 1, 2026
👉 Let’s Make It Happen
Ready to stop planning and actually launch?
Learn more here: www.sherrysutton.com/podcastlaunchcourse