Mastering Content Creation: Insights from Melanie Deziel, from Journalism to Digital Marketing

Your Digital Marketing Coach with Neal Schaffer

Ever wondered how to brew compelling content that sets you apart? Join me for a riveting conversation with Melanie Deziel, a content wizard who began her journey in journalism and went on to shape the digital marketing world. This episode is loaded with Melanie's intriguing anecdotes - from creating branded content for the Huffington Post and the New York Times to her time as the Director of Creative Strategy at Time Inc. Plus, she recounts the challenging yet triumphant book launch of Content Fuel during a global pandemic.
Melanie shares her ingenious approach to content creation, leveraging AI and chat GPT ideation to keep the content wheel spinning. She gives us a sneak peek into her latest book, Prove It, a manifesto of her belief in earning audience trust through content. We'll explore the idea of content as evidence, validating business claims and fueling digital marketing drives.
Lastly, we delve into the heart of content creation, exploring Melanie's distinct content fuel framework. She underlines the importance of 'focus' and 'format' in the content ideation process, and how the delicate interplay between the two shapes engaging content. We also discuss potential roadblocks to ideation and innovation in companies, and how leaders can catalyze creativity within their teams. Tune in for an enlightening conversation brimming with practical tips and insights. Don't miss it!

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