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‘Whatever You Do…Just Get In The Arena’ - HUGH THOMAS: Leaning Into Founding Fear With Ugly Drinks, Disruption At Heinz And Making Magic With Vita Coco And TOTMC. Pure Gold. #1
Manage episode 377523645 series 3510658
Вміст надано Haines McGregor. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Haines McGregor або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Welcome to You, Me & CPG - the podcast series that delves deep beyond the label and learns from the people behind the products.
We’re kicking the series off with a guest who’s no stranger to launch-day success, selling 10,000 bags of coffee on Top of the Mornin’ Coffee’s very first day of re-launch, earlier this year...
With a career steeped in entrepreneurial brand spirit underpinned with a restlessness and relentless for improvement, it’s a pleasure to welcome Hugh Thomas onto the series premiere as he shares the importance of empathy, leaning into fear, and dedication to your mission.
This episode covers
● How Top of the Mornin’ sold 10 thousand bags of coffee on Day One
● Reflecting on the turbulent success and downfall of his brand, ‘Ugly
● Being an outlier and a disrupter at Kraft-Heinz and Vita Coco
● Whether the US West Coast is the birthplace of many CPG trends
● Branding as the confluence of art, science and vision
Learn more and follow the journey at: https://www.hainesmcgregor.co.uk/
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