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Unlocking Revenue: Strategic Pricing in a Private Equity
Manage episode 436848138 series 3519201
Вміст надано PrivateEquityCXO. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією PrivateEquityCXO або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
In this episode, we sit down with Brian Lanier, Chief Financial Officer of Fishbowl, an inventory management software company backed by Diversis Capital. Brian shares his insights on strategic pricing within a private equity-backed environment. He breaks down his three essential rules for pricing: leverage your value proposition, determine the “credible no-brainer,” and keep it simple. This straightforward yet powerful approach has been crucial in driving enterprise value. Whether you're a CFO, business leader, or entrepreneur, Brian's actionable advice on pricing strategy will give you the tools to maximize value and set your company up for success.
X-Factor is presented by PrivateEquityCXO, the world’s largest digital community of PE-backed executives. Start your free membership today and unlock exclusive content and insights that help PE-backed executives drive performance.
This episode is hosted by FALCON Partner, Rob Huxtable. FALCON is a retained executive search firm exclusively recruiting C-level leaders in the PE-backed, middle market.
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