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Вміст надано Alan Berg, CSP, Global Speaking Fellow, Alan Berg, CSP, and Global Speaking Fellow. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Alan Berg, CSP, Global Speaking Fellow, Alan Berg, CSP, and Global Speaking Fellow або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
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Elizabeth Solaru - How to start and build a luxury brand!

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Manage episode 457081397 series 2898870
Вміст надано Alan Berg, CSP, Global Speaking Fellow, Alan Berg, CSP, and Global Speaking Fellow. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Alan Berg, CSP, Global Speaking Fellow, Alan Berg, CSP, and Global Speaking Fellow або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.

Elizabeth Solaru - How to start and build a luxury brand!

Are you struggling to connect with luxury clients? Do you know how to position your offerings to make mid-range options more appealing? In this episode, Elizabeth Solaru and I dive deep into the art of targeting luxury clients, pricing strategies, and effective networking techniques. Learn how to use unusual marketing strategies to align your brand with top-tier clients, and find out why it's crucial to understand your target audience beyond generic customer avatars.

Listen to this new episode for insights on strategic product positioning, networking for high-end markets, and leveraging luxury branding to attract the right clients.

About Elizabeth:

Elizabeth Solaru is a multi award-winning luxury business consultant, author, and world renowned cake artist. As the CEO and Founder of the Diversity in Luxury Awards, she is a pioneering voice advocating for inclusivity and representation in the luxury sector.
Her latest book, The Luxpreneur: How to Start and Build a Successful Luxury Brand has been described as "the blueprint for a luxury business" and a "must read for those interested in working in the luxury industry"
Elizabeth has been named as one of the world's Masterful 100 and has been featured on the BBC, Channel 4 and Sky TV. She has spoken in business schools and on some of the most exclusive luxury business stages, including JP Morgan and The Inner Circle Experience.
In addition to her consulting work, Elizabeth is passionate about mentorship and is dedicated to empowering the next generation of luxury professionals.

Get Elizabeth’s book “The Luxpreneur” here: tinyurl.com/yeert22u

SOCIAL MEDIA LINKS

Instagram @elizabethscakeemporium

Linkedin: https://www.linkedin.com/in/elizabeth-solaru-1ba901/

If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at [email protected] or visit my website Podcast.AlanBerg.com

Please be sure to subscribe to this pod

Mon. Feb. 17th, Las Vegas, NV - Save $100 with this link: https://tinyurl.com/LVMini100

Mon. Feb. 24th, Miami, FL - https://events.humanitix.com/nawp

I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is [email protected]. Look forward to seeing you on the next episode. Thanks.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

©2025 Wedding Business Solutions LLC & AlanBerg.com

  continue reading

304 епізодів

Artwork
iconПоширити
 
Manage episode 457081397 series 2898870
Вміст надано Alan Berg, CSP, Global Speaking Fellow, Alan Berg, CSP, and Global Speaking Fellow. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Alan Berg, CSP, Global Speaking Fellow, Alan Berg, CSP, and Global Speaking Fellow або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.

Elizabeth Solaru - How to start and build a luxury brand!

Are you struggling to connect with luxury clients? Do you know how to position your offerings to make mid-range options more appealing? In this episode, Elizabeth Solaru and I dive deep into the art of targeting luxury clients, pricing strategies, and effective networking techniques. Learn how to use unusual marketing strategies to align your brand with top-tier clients, and find out why it's crucial to understand your target audience beyond generic customer avatars.

Listen to this new episode for insights on strategic product positioning, networking for high-end markets, and leveraging luxury branding to attract the right clients.

About Elizabeth:

Elizabeth Solaru is a multi award-winning luxury business consultant, author, and world renowned cake artist. As the CEO and Founder of the Diversity in Luxury Awards, she is a pioneering voice advocating for inclusivity and representation in the luxury sector.
Her latest book, The Luxpreneur: How to Start and Build a Successful Luxury Brand has been described as "the blueprint for a luxury business" and a "must read for those interested in working in the luxury industry"
Elizabeth has been named as one of the world's Masterful 100 and has been featured on the BBC, Channel 4 and Sky TV. She has spoken in business schools and on some of the most exclusive luxury business stages, including JP Morgan and The Inner Circle Experience.
In addition to her consulting work, Elizabeth is passionate about mentorship and is dedicated to empowering the next generation of luxury professionals.

Get Elizabeth’s book “The Luxpreneur” here: tinyurl.com/yeert22u

SOCIAL MEDIA LINKS

Instagram @elizabethscakeemporium

Linkedin: https://www.linkedin.com/in/elizabeth-solaru-1ba901/

If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at [email protected] or visit my website Podcast.AlanBerg.com

Please be sure to subscribe to this pod

Mon. Feb. 17th, Las Vegas, NV - Save $100 with this link: https://tinyurl.com/LVMini100

Mon. Feb. 24th, Miami, FL - https://events.humanitix.com/nawp

I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is [email protected]. Look forward to seeing you on the next episode. Thanks.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

©2025 Wedding Business Solutions LLC & AlanBerg.com

  continue reading

304 епізодів

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