Why Small Businesses Need Customer Journey Orchestration
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The complexity of the customer journey has reached an all-time high, making customer journey orchestration increasingly difficult.
Consumers visit multiple touchpoints before even deciding to purchase. Those touchpoints include emails, text messages, social media, comparison sites, review sites, mobile apps, websites, and more.
As a business owner, you need to deliver value at every stage of the customer’s journey. Each interaction should delight and never disappoint.
The problem is that there’s an exact science to following (and delighting) consumers. That’s from the first touch to where they are gushing to their friends about how much they love your product. And most small businesses don’t have the expertise or resources to get the process done correctly.
Click here to read and follow along: https://viralsolutions.net/small-businesses-need-customer-journey-orchestration/
November 23, 2021 by Lisa Thorstenson
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