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8 PPC Best Practices That Do More Harm Than Good
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In today's digital marketing environment, there is so much to do that automation is inevitable. One of the most effective forms of advertising is through PPC, or Pay Per Click. This is where your ads are shown dynamically to search engine or social media users based on their search terms. Additionally, your ad spend is only used when those ads are clicked and followed. This can be a powerful tool for generating organic and promoted conversions, but only if used correctly. In this world, there are PPC best practices, which may seem helpful, but result in harming your company and brand.
PPC is so broad and has potential for fine-tuning that getting the best results will be unique to each brand strategy. This means that best practices, especially those automatically suggested by your chosen PPC platform, may be doing more harm than good.
PPC “best practices” are often a funnel for newbies, brands, and teams with no idea where to get started and want to see some results before learning how to optimize those results to meet specific goals.
So which of the standard PPC suggested tactics and best practices are doing more harm than good to your PPC strategy?
Read this article: https://viralsolutions.net/ppc-best-practices/
November 25, 2021 by Jon Maday
695 епізодів
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