Video Marketing Shorts #29 - How to Use Testimonial Videos

Video Marketing 2.0

Вміст надано Video Marketing 2.0, Marketing Video experts Joel Goobich, Brendan Carty interview business marketing authorities on tips, and Techniques for using video marketing every week.. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Video Marketing 2.0, Marketing Video experts Joel Goobich, Brendan Carty interview business marketing authorities on tips, and Techniques for using video marketing every week. або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.

8y ago 2:19

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A customer testimonial video is perhaps the most effective type of content marketing videos. They can be used for both consumer and business facing videos because they evoke trust and build tremendous social capital amongst the viewers. A testimonial video need not be 'polished' or even scripted. The more authentic it feels the more it will resonate emotionally with the target audience. Testimonial videos are generally not the first marketing video to be used with potential customers and clients and should be used further down the marketing funnel. On this podcast, hosts Joel Goobich and Brendan Carty discuss the ins and outs of why and how to use testimonial videos as well as give some best practices for creating your own.

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