Кращі подкасти про Video Marketing 2.0 (2024)

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7 Ways To Get Your Video Watched 18:51

7+ y ago18:51

18:51

Just posting a video on your website, social media or youtube is great for some exposure. But it’s no guarantee that it will be viewed. Don’t despair. There are many other distribution avenue you can utilize to get maximum exposure. On this episode we are going to revisit this very important topic.Marketing Video experts Joel Goobich and Brendan Carty interview business marketing authorities on tips and techniques for using video marketing every week.

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Video Marketing Shorts #29 - How to Use Testimonial Videos 2:19

7+ y ago2:19

2:19

A customer testimonial video is perhaps the most effective type of content marketing videos. They can be used for both consumer and business facing videos because they evoke trust and build tremendous social capital amongst the viewers. A testimonial video need not be 'polished' or even scripted. The more authentic it feels the more it will resonat…

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Video Marketing Should Be Taught At College 21:24

7+ y ago21:24

21:24

Video Marketing is not something that appeared on the scene last year. It has been a growing as a driving force in the world of marketing with the worldwide embrace of YouTube, Vimeo and Facebook. However, college curriculums are not keeping up with the times. Most marketing professionals did not learn digital marketing and certainly not video mark…

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Video Marketing Shorts #28 - 5 Things You Need to Know About Video Marketing in 2017 2:04

8y ago2:04

2:04

On this excerpt from episode 66 we summarize the 5 things you need to know about video marketing in 2017. (A) Video Hosting is getting more sophisticated (B)Video Analytics is the means by which you can ‘listen’ to your target audience (C) Multiple Videos will become the norm (D)Facebook is the driving engine of Video Marketing and (E)Onboarding vi…

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The Video Marketing Glossary - Part B 14:28

8y ago14:28

14:28

This podcast episode continue the Video Marketing Glossary series in which we define and explain common terminology and concepts used in video marketing.Marketing Video experts Joel Goobich and Brendan Carty interview business marketing authorities on tips and techniques for using video marketing every week.

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Video Marketing Shorts #27: What is a Video Storyboard? 2:25

8y ago2:25

2:25

The video storyboard is the flip side of the video script. It's the embodiment of the written script into the basic visuals of the video. In essence, it's the blueprint, the visual plan, by which an animated video is created. While the script is where we write and validate the spoken narration, the storyboard is a sketched version of each scene in …

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Beyond the Explainer Video 15:15

8y ago15:15

15:15

The explainer video has become a standard video marketing tool used by businesses to provide a high level overview of their company, their products or services. But what comes next? What other videos can and should be used as part of a strategic video marketing campaign?On this episode we go beyond the explainer and tell you four other videos you s…

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The Video Marketing Glossary - Part A 14:33

8y ago14:33

14:33

Video Marketing is a business language. And therefore it’s important that we define many of the words and terms that are commonly used. On this episode we are recording the first part of our Video Marketing Glossary series.Marketing Video experts Joel Goobich and Brendan Carty interview business marketing authorities on tips and techniques for using video marketing every week.

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Video Marketing Shorts #26 - Why Fintech Companies Must Use Video 2:55

8y ago2:55

2:55

Fintech, aka Financial Technology, is completely transforming how the world borrows, buys and invests. It is forcing companies and consumers to embrace these digital platforms for most of their financial needs. And video plays an huge role for Fintech. From overview (explainer) style videos, to product demos to FAQ videos.On this episode, we explai…

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5 Things to Know About Video Marketing in 2017 30:10

8y ago30:10

30:10

We told you last year at this time that video marketing will continue to explode. And it has. Can you go anywhere on the web or social media and not see videos. And as we predicted, the volume of businesses, getting their toes in the Video Marketing ocean will expand even further. And for good reason, because as we have pointed out time and again o…

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The Storyboard - A Blueprint For Your Video 31:20

8y ago31:20

31:20

The video storyboard is the flip side of the video script. It's the embodiment of the written script into the basic visuals of the video. In essence, it's the blueprint, the visual plan, by which an animated video is created. While the script is where we write and validate the spoken narration, the storyboard is a sketched version of each scene in …

1
Why Fintech companies should use Video 25:39

8y ago25:39

25:39

Fintech, AKA Financial Technology, is completely transforming how the world borrows, buys and invests. It is forcing companies and consumers to embrace these digital platforms for most of their financial needs.And Video plays an huge roll for Fintech. From overview (explainer) style videos, to product demos to FAQ videos. On this episode, we explai…

1
Video Marketing Shorts #25 Anatomy of a successful personalized video 3:31

8y ago3:31

3:31

Personalized Videos are one of the most promising developments in the realm of video marketing. Imagine increasing conversions by 1000 and getting close to 100% engagement. On this episode the video marketing experts Joel Goobich and Brendan Carty are joined by Yann Lhomme, CEO of Thinkmojo, for an in depth anatomy of making a successful personaliz…

1
Anatomy of a successful personalized video 29:18

8y ago29:18

29:18

Personalized Videos are one of the most promising developments in the realm of video marketing. Imagine increasing conversions by 1000 % !!! and getting close to 100% engagement!!!On this episode the video marketing experts Joel Goobich and Brendan Carty are joined by Yann Lhomme, CEO of Thinkmojo, for an in depth anatomy of making a successful per…

1
Video Marketing Short #24 - Using Video to tell a Complex Story 2:46

8y ago2:46

2:46

Technology companies have highly technical or difficult products. A good explainer video can convey this complex message quickly and efficiently.On this episode the video marketing short we give a quick list of what it takes to use video to make tell a complex story in simple terms.Marketing Video experts Joel Goobich and Brendan Carty interview business marketing authorities on tips and techniques for using video marketing every week.

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Movie Trailers are Great Marketing Videos 32:30

8y ago32:30

32:30

Do movie trailers adhere to the same basic rules of other marketing videos? On this episode the video marketing experts Joel Goobich and Brendan Carty are joined by Amy Caffee from Thinkmojo, for a free flowing discussion on how movie trailers fit into the world of video marketing. We talk movies, movie trailers and what makes a good movie trailer.…

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Should you go Vertical? 17:08

8y ago17:08

17:08

Increasingly videos are being viewed in Vertical mode and not Horizontal (Landscape) mode. Which means that the manner in which videos are produced should take this into account.The digital screens we use to watch video are changing. It used to be videos were viewed only on a large horizontal screen, such as a TV, computer screen or laptop. Not any…

1
Videos explain a complex Technology in simple terms 24:29

8y ago24:29

24:29

For companies with highly technical or difficult to explain product and services, video presents a fantastic opportunity to convey this complex message quickly and efficiently. The problem is that many companies don't know how to get the most out of the video format and wind up making a video that is too length and that's crammed with too much info…

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Best Practices for making a Screencast Tutorial Video 24:03

8y ago24:03

24:03

A screencast tutorial video is an important component of a comprehensive product marketing program, especially for software and online companies where their UI is essentially their 'product'. The screencast tutorial videos should be considered part of the product and not just a last minute add-on. Screencast videos are a powerful method to show pot…

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Video Marketing Short #23 - It Pays to Make a Quality Screencast Video 4:08

8y ago4:08

4:08

A screencast tutorial video is an important component of a comprehensive product marketing program, especially for software and online companies where their UI is essentially their 'product'. On this Video Marketing Shorts episode we talk about how critical it is to a products success that the quality of the screencast tutorial video be as good, if…

1
Viewtopia - A peak into the future of video marketing 25:17

8y ago25:17

25:17

Modern marketing is increasingly synonymous with video marketing. And video marketing is changing rapidly. In how and where it’s used and in increased production values. However, the most important change is how it’s becoming data and analytics driven. Which is why the Video Marketing 2.0 podcast team is always on the lookout to talk with industry …

1
Create Social Capital with Testimonial Videos 27:28

8y ago27:28

27:28

A customer testimonial video is perhaps the most effective type of content marketing videos. They can be used for both consumer and business facing videos because they evoke trust and build tremendous social capital amongst the viewers. A testimonial video need not be 'polished' or even scripted. The more authentic it feels the more it will resonat…

1
7 Keys to an Effective Video Content Strategy 28:36

8y ago28:36

28:36

Effective video content strategy is not about volume - it's about precision. As the use of video becomes the predominant method of conveying content, especially for consumer facing videos on social media, it is of utmost importance to develop a video content strategy that incorporates seven core principals. And no matter where you place your video;…

1
Get the most out of Facebook and Instagram Video Ads 27:37

8+ y ago27:37

27:37

Businesses of all sizes have realized the power of social media on their marketing strategy, but Facebook video ads are emerging as the hidden treasure. Creating successful video ad campaigns on Facebook and Instagram are an excellent way to share a company's story direct to consumers in an impactful way. However, making effective marketing videos …

1
Start with the Right Video Marketing Strategy 27:25

8+ y ago27:25

27:25

A video is simply a visual marketing tool. And like all marketing assets, without the right strategy, this tool can be blunted and deemed ineffective. That is why it is important to begin with a video marketing strategy that takes defines the objectives and determines what type of video, where and how to use it and most importantly - why even use v…

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Shorter is always Better (Rebroadcast) 20:02

8+ y ago20:02

20:02

When it comes to videos, shorter is generally better. The optimum length is between 30 – 90 seconds. This rebroadcasted episode of Video Marketing 2.0 explains why.A shorter video requires one to hone the business message to the essential story. A good marketing video should focus on one key message and craft it to engage a specific target audience…

1
Using Video for a Boring Business 27:55

8+ y ago27:55

27:55

Let's face it. Some businesses are just plain boring. That doesn't mean that they should not use video marketing though. The exact opposite. Videos are a way to help add an interesting dimension and even humanize some of the most mundane, yet necessary, of businesses. Videos are for all businesses, including boring businesses.On this podcast, hosts…

1
Increase the ROI of your videos with Conversion Automation 41:47

8+ y ago41:47

41:47

The importance of increasing the Video ROI of your investment in video cannot be understated. In the new paradigm of Video Marketing it's important to make sure your investment in video is converting leads and getting your message across in a smart manner. That's where conversion automation can be of significant help. On this podcast episode, hosts…

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The Power of Video Analytics - Part Two 21:50

8+ y ago21:50

21:50

A key to success in any business endeavor is the ability to measure, monitor and modify business activities to get the best possible return on investment. This holds true for the use of video and video marketing. It is no longer sufficient to just post a business video on YouTube and hope that people will find it and view it. Nor is it a wise busin…

1
Upgrade your Video Marketing with Video Analytics 27:01

8+ y ago27:01

27:01

To measure, monitor and control business growth you need the right business tools. And Video Marketing is no different. With the stampede to using visual imagery such as video as a basic mode of business messaging and content creation, it's crucial that any business using upgrade their video marketing by using the best and most advanced video analy…

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Video Marketing Short #21 - How to Make your Video Evergreen 2:31

8+ y ago2:31

2:31

Videos are a powerful tool to both market and demo products and services such as Software as a Service, SaaS, and other online cloud based companies. However, its important to make these videos 'evergreen' - that is provide them with a longer use life despite the ongoing changes in some of the product features. This podcast snippet from a longer ep…

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All Software Companies Should Make 2 Videos 15:31

8+ y ago15:31

15:31

There are two main types of marketing videos that almost every SaaS and cloud based software company should use to grow their business. One is the overview video that conveys the value proposition of the software and the other is a demo/how-to video that provides the user with what the product looks like and expectations on how it works.On this pod…

1
Video Marketing on a Shoestring Budget 24:09

8+ y ago24:09

24:09

Video is becoming an essential tool for online business marketing. But you don' need a large video budget to get started. Obviously there are costs involved. But that doesn't mean that you shouldn't 'get into the game' sooner rather than later. The cost of creating simple videos is getting lower all the time. There are lots of videos that can be ma…

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Video Marketing Short #23 - How Buildium Uses Video to Build its Business 1:19

8+ y ago1:19

1:19

Buildium is one of a growing number of Software as a Service, or SaaS companies to use video to grow their business. The use of video marketing is especially suited for these online cloud computing companies. Not only can they use video for onboarding and client acquisition, product launches, product announcements such as upgrades and perhaps more …

1
How Buildium uses Video to Build Its Business 25:25

8+ y ago25:25

25:25

Buildium is one of a growing number of Software as a Service, or SaaS companies to use video to grow their business. The use of video marketing is especially suited for these online cloud computing companies. Not only can they use video for onboarding and client acquisition, product launches, product announcements such as upgrades and perhaps more …

1
Video Marketing Short #22 - Every Small Business Should Use Video 2:06

8+ y ago2:06

2:06

The Smart phone is changing the landscape of Video Marketing for small business. Now EVERY small business should be considering using videos from the get go, because more people are accessing websites and getting relevant content directly from those small hand held devices. No longer can small businesses think they can put off using video to tell t…

1
Every Small Business Should Use Video 23:17

8+ y ago23:17

23:17

The Smart phone is changing the landscape of Video Marketing for small business. Now EVERY small business should be considering using videos from the get go, because more people are accessing websites and getting relevant content directly from those small hand held devices. No longer can small businesses think they can put off using video to tell t…

1
Video Marketing Short #20 - Every Software Company Must Use Video 1:11

8+ y ago1:11

1:11

Software as a Service, or SaaS is one of the hottest business growth areas of tech startups. And the use of video marketing is especially suited for these online cloud computing companies. Saas companies can not only use video marketing for onboard marketing and client acquisition, but also for customer support with educational and instructional vi…

1
How Saas and Software companies can use Video Marketing 29:01

8+ y ago29:01

29:01

Software as a Service, or SaaS is one of the hottest business growth areas of tech startups. And the use of video marketing is especially suited for these online cloud computing companies. Saas companies can not only use video marketing for onboard marketing and client acquisition, but also for customer support with educational and instructional vi…

1
Get Your Viewer To Do Something 17:56

8+ y ago17:56

17:56

The Call to Action is a where you directly 'ask' your viewer to do something. It's the bookend to a marketing video. Whereas the video thumbnail provides the first impression and 'invites' people to view the video, the Call to Action 'invites' people to take action based on the visual and story of the video that they just viewed. The Call to Action…

1
Using Video to Tell a Complex Business Message - Case Study 28:17

8+ y ago28:17

28:17

Many companies have a complex business message. It's not easy to explain in simple terms or with few words. This is where the use of a marketing video make a big difference. By synthesizing this complex business message down to its core and utilizing the power of images and the spoken word, a company can efficiently create a more effective marketin…

1
Why Some Videos Cost More Than Others To Produce 27:40

8+ y ago27:40

27:40

It is often difficult to discern at first glance why a certain animated video is more expensive than others to produce. The real costs and what it takes to produce are mostly opaque or not understandable to those not familiar with the resources and skills necessary to create a quality marketing animated video.On this podcast, hosts Joel Goobich and…

1
Where To Share Your Marketing Video 25:01

8+ y ago25:01

25:01

When most companies make a marketing video, their plan is to post it on their website and perhaps on their YouTube channel, if they have one. But, if those are the only place you should share your marketing videos. If you do, then you are selling yourself short.On this podcast, hosts Joel Goobich and Brendan Carty explain where you should share you…

1
Thumbnails Are Part of a Video Marketing Strategy 29:24

8+ y ago29:24

29:24

The thumbnail that you use to showcase your video is important 'real estate'. And it should have an effective and well thought out plan for implementation in order to fully realize the potential of the marketing video investment. It's not enough to 'throw' just any thumbnail on your website or YouTube. As a marketer, you should be looking to unders…

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Video Marketing Short #19 - WistiaFest - One BadAss Video Marketing Conference 1:07

8+ y ago1:07

1:07

WistiaFest is the 'fest' for all things video marketing. And it's just around the corner - first week of June to be exact. As Video Marketing becomes a staple of business marketing, there are some key (and core) conferences that should be on everyone's radar. On this podcast we talk to the organizers of the WistiaFest event and find out more.On thi…

1
Editing Live Action Videos - Tips & Techniques 24:06

8+ y ago24:06

24:06

Editing a live action video can be tedious and a lengthy process. That's were a good editor and good editing software is so important. And it's critical to have the right tools for the job to work efficiently.On this podcast, hosts Joel Goobich and Brendan Carty are joined by Sebastien Lhomme, cofounder and creative director at Thinkmojo who descri…

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Video Marketing Short # 18 - WistiaFest - the "Fest" for all things video marketing 1:29

8+ y ago1:29

1:29

WistiaFest is the 'fest' for all things video marketing. And it's just around the corner - first week of June to be exact. As Video Marketing becomes a staple of business marketing, there are some key (and core) conferences that should be on everyone's radar. On this podcast we talk to the organizers of the WistiaFest event and find out more.On thi…

1
Wistiafest - The "Fest" for all things video marketing 23:36

8+ y ago23:36

23:36

WistiaFest is the 'fest' for all things video marketing. And it's just around the corner - first week of June to be exact. As Video Marketing becomes a staple of business marketing, there are some key (and core) conferences that should be on everyone's radar. On this podcast we talk to the organizers of the WistiaFest event and find out more. On th…

1
Thumbnails Are Your Video's Cover Art 19:38

8+ y ago19:38

19:38

The thumbnail is cover art for your marketing video. And when it comes to marketing, the first impression is so critical. It's critical to the success of a video marketing campaign that the first image that people see of your video is one that is interesting, engaging and will entice viewers to watch the video. However, deciding upon and creating g…

1
Video Marketing Short #17 How to Create a Personalized Marketing Video 1:14

8+ y ago1:14

1:14

Creating a Personalized Video is somewhat different than producing a regular live-action or animated marketing or explainer video. There are not only specific production techniques but also different marketing considerations to take into account.On this podcast, hosts Joel Goobich and Brendan Carty continue their conversation with the Jeff Gadway, …

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